{"id":79004,"date":"2025-12-18T14:42:01","date_gmt":"2025-12-18T14:42:01","guid":{"rendered":"https:\/\/marketingtochina.com\/?p=79004"},"modified":"2025-12-19T13:47:40","modified_gmt":"2025-12-19T13:47:40","slug":"film-industry","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/film-industry\/","title":{"rendered":"Chinese Film Industry Trends That Impact Global Brands"},"content":{"rendered":"\n<p>China now produces close to 800 films a year and shapes one of the most influential entertainment markets in the world. For brands, that scale is impossible to ignore.<\/p>\n\n\n\n<p>The Chinese film industry is no longer just about movies. It reflects consumer values, cultural trends, censorship rules, and media ecosystems that directly impact how international brands are perceived in China.<\/p>\n\n\n\n<p>We work on the ground with international brands entering and expanding in China. Our agency has years of hands-on experience navigating Chinese media, content regulation, partnerships, and local audience expectations. We don\u2019t look at cinema as entertainment only, but as a strategic signal for brand positioning and market entry.<\/p>\n\n\n\n<p>In this article, we break down how the Chinese film industry works, the trends shaping it, and what they mean for global brands. We\u2019ll guide you through the opportunities, risks, and practical insights you need to make smarter marketing decisions in China.<\/p>\n\n\n\n\n\n<section id=\"brxe-mgpwzx\" class=\"brxe-section\"><div id=\"brxe-yqoynz\" class=\"brxe-container\"><div id=\"brxe-kfqegn\" class=\"brxe-div\"><div id=\"brxe-mzqqxn\" class=\"brxe-block\"><i id=\"brxe-nqugfs\" class=\"fas fa-earth-asia brxe-icon\"><\/i><div id=\"brxe-cjjuuo\" class=\"brxe-text-basic\">Let\u2019s Discuss Your China Strategy<\/div><\/div><div id=\"brxe-cjopah\" class=\"brxe-text-basic\">Our specialists at GMA are here to help you understand the Chinese market and find the best strategy to reach your goals. Tell us about your brand, and let\u2019s build a strategy that works.<\/div><\/div><?xml encoding=\"UTF-8\"><div id=\"brxe-zifmsb\" data-script-id=\"zifmsb\" class=\"brxe-accordion-nested\"><div id=\"brxe-zpypiz\" class=\"brxe-block\"><div id=\"brxe-quxyyt\" class=\"brxe-block accordion-title-wrapper\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\" aria-controls=\"brxe-tbczbk\"><p id=\"brxe-riplut\" class=\"brxe-heading\">Contact us Now<\/p><i id=\"brxe-ygyjuv\" class=\"fas fa-arrow-down-long brxe-icon brx-icon-transform\"><\/i><\/div><div id=\"brxe-tbczbk\" class=\"brxe-block accordion-content-wrapper\" role=\"region\"><div id=\"brxe-qiyhmh\" class=\"brxe-shortcode\"><script>\nvar 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  } );} );\n<\/script>\n<\/div><\/div><\/div><\/div>\n<\/div><\/section>\n\n\n\n<h3 class=\"wp-block-heading\">Key Takeaways<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>China&#8217;s film industry makes&nbsp;<strong>nearly 800 films every year<\/strong>.<\/li>\n\n\n\n<li>The Chinese domestic film industry generated <strong>30 billion yuan ($4.64 billion) in 2022<\/strong>.<\/li>\n\n\n\n<li>People worldwide watch&nbsp;<strong>animations called &#8220;donghua&#8221; produced by China<\/strong>.<\/li>\n\n\n\n<li>Money has been big for the film business since&nbsp;<strong>Western movies arrived in China<\/strong>.<\/li>\n\n\n\n<li>Today, Chinese cinema deals with issues like&nbsp;<strong>lack of diversity<\/strong>&nbsp;and&nbsp;<strong>fight against imported flicks<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">History of the Film Industry in China<\/h2>\n\n\n\n<p>I&#8217;m setting my time machine to take us back into the fascinating and intricate history of China&#8217;s film industry. Starting from its humble beginnings, we&#8217;ll experience its early development and encounter significant periods such as the leftist movement, Japanese occupation, and a &#8220;golden age&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Beginnings and early development<\/h3>\n\n\n\n<p>In 1896, motion pictures first made their way to China. Things didn&#8217;t kick off right away though. It wasn\u2019t until the 1930s when the industry really fired up. &#8220;<strong>Conquering Jun Mountain<\/strong>&#8221; became the <strong>first ever Chinese-made film in 1905<\/strong>, marking an important step for us.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Documenting China&#039;s Modernization Ep. 6: China&#039;s first film\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/F8CAIZFsQf8?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/marketingtochina.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Around the same time, a new movement took hold in the 1930s: leftist filmmaking. This trend lived on until about 1949 and had a huge impact on what was happening in cinemas across China back then.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leftist movement and Japanese occupation<\/h3>\n\n\n\n<p>In the 1930s, China&#8217;s film industry felt a strong shift. This was all due to the&nbsp;<strong>leftist movement<\/strong>&nbsp;that was building up steam at the time. The leftists had powerful ideas and they were not afraid to voice them out loud even with dangers lurking.<\/p>\n\n\n\n<p>Their influence reached far; it touched all big film companies and Chinese studios in Shanghai.<\/p>\n\n\n\n<p>A significant event back then was&nbsp;<strong>Japan&#8217;s invasion of Manchuria<\/strong>&nbsp;in 1931. I should say this really set things off for filmmakers who sided with leftists. They did not like what Japan did one bit and showed their&nbsp;<strong>anti-Japanese sentiment<\/strong>&nbsp;through their work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The second golden age and early Communist era<\/h3>\n\n\n\n<p>In 1947, the&nbsp;<strong>second golden age of film<\/strong>&nbsp;kicked off in China. A tough time during the&nbsp;<strong>Chinese civil war<\/strong>&nbsp;gave birth to this era. This period was unique for having&nbsp;<strong>three film industries<\/strong>&nbsp;emerge within China at once.<\/p>\n\n\n\n<p>Meanwhile, a decade before that, amid the cheer and colors of its&nbsp;<strong>first golden age<\/strong>, we saw&nbsp;<strong>leftist cinema<\/strong>&nbsp;shapes and forms reach great heights.<\/p>\n\n\n\n<p>But then&nbsp;<strong>World War II<\/strong>&nbsp;came along with&nbsp;<strong>Sino-Japanese war<\/strong>&nbsp;on the side\u2014it stopped all that gold from shining bright.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Films of the Cultural Revolution<\/h3>\n\n\n\n<p>From 1966 to 1972, no films were shot in China. This time is known as the&nbsp;<strong>Cultural Revolution<\/strong>. It put&nbsp;<strong>tight limits on film-making<\/strong>. Films from this time had a big effect on many things like politics and culture.<\/p>\n\n\n\n<p>They also&nbsp;<strong>changed the way films look and feel<\/strong>. The&nbsp;<strong>industry had a hard time<\/strong>&nbsp;during this period too. But these troubles led to changes that shaped movies we see today from China.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/thechinaproject.com\/wp-content\/uploads\/2020\/06\/Film-Friday-The-East-is-Red.jpg\" alt=\"China's greatest propaganda film: Zhou Enlai's historical musical 'The East  is Red' \u2013 The China Project\"\/><figcaption class=\"wp-element-caption\"><em>&#8220;The East is Red&#8221; movie from 1965<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Rise of the fifth and sixth generations<\/h3>\n\n\n\n<p>The&nbsp;<strong>fifth generation<\/strong>&nbsp;came after 1990. It was made up of&nbsp;<strong>film students<\/strong>&nbsp;who&nbsp;<strong>finished their studies in 1982<\/strong>. They were the first group to make domestic films since the Cultural Revolution. But they were seen as&nbsp;<strong>outsiders in the Chinese movie world<\/strong>.<\/p>\n\n\n\n<p>Then, there was a&nbsp;<strong>sixth generation<\/strong>. Like those before them, these&nbsp;Chinese filmmakers&nbsp;stepped away from what most might call &#8220;normal&#8221;. They made movies that did not easily fit into what was known in China at that time. They also didn&#8217;t resemble any of the foreign movies known at that time. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/assets.mubicdn.net\/images\/notebook\/post_images\/21392\/images-w1400.jpg?1463549450\" alt=\"Close-Up on &quot;Farewell My Concubine&quot;: A Spectacular Ode to Life, Love, and  Art on Notebook | MUBI\"\/><figcaption class=\"wp-element-caption\">&#8220;Farewell my Concubine&#8221; from 1993<\/figcaption><\/figure>\n<\/div>\n\n\n<p>One of the greatest movies of that time is <strong>Farewell My Concubine<\/strong> from 1993. The movie, starring Leslie Cheung, Zhang Fengyi, and Gong Li was initially banned by the Chinese Communist Party, as it was showing the Cultural Revolution in a negative light. Now it&#8217;s perceived as one of the greatest Chinese movies of all time, and also <strong>the first one that won Palme d&#8217;Or at Cannes Film Festival<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Evolution of Chinese Cinema<\/h2>\n\n\n\n<p>Having traced its humble beginnings, Chinese cinema has remarkably evolved over the years. From simple storylines and traditional performances, it took a new turn into <strong>the animation phase<\/strong> which attracted an enormous global audience.<\/p>\n\n\n\n<p>Furthering this transformation was the rise of <strong>modern-day documentaries<\/strong> that breathed life into real-world issues through film. The impressive growth didn&#8217;t stop there &#8211; &#8216;New Chinese Cinema&#8217; emerged showcasing unique models that garnered commercial success both locally and internationally.<\/p>\n\n\n\n<p>Today, it stands as a powerful medium resonating with millions worldwide who appreciate their distinctive narratives filled with rich cultural insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Animation industry<\/h3>\n\n\n\n<p>I am seeing big changes in the animation world here in China. We are&nbsp;<strong>growing fast since the end of the Mao Era<\/strong>&nbsp;in the late &#8217;70s. Our type of animation, known as &#8220;donghua&#8221;, includes all sorts of styles and places. One of the great examples of donghua animation is <strong>Havoc in Heaven movie<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.globaltimes.cn\/Portals\/0\/attachment\/2022\/2022-07-11\/33fdc523-cfd2-4fd2-a7a4-45083e395bf5.jpeg\" alt=\"Chinese animation 100 - Global Times\"\/><figcaption class=\"wp-element-caption\"><em>&#8220;Havoc in Heaven&#8221; &#8211; a Chinese animated movie from 1961<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Today there is <strong>around 2,400 schools teaching kids about donghua<\/strong>. Despite&nbsp;<strong>issues making money at home<\/strong>, this push helps China get on screens across the globe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New documentary movement<\/h3>\n\n\n\n<p>The&nbsp;<strong>New Documentary Movement<\/strong>&nbsp;bloomed in China around the&nbsp;<strong>late 80s<\/strong>. Smart folks at TV stations began using borrowed tools to make these films. Unlike earlier movies, of grand themes and big ideas, these were&nbsp;<strong>personal tales about everyday people<\/strong>.<\/p>\n\n\n\n<p>This switch was a&nbsp;<strong>major step for Chinese cinema<\/strong>. It brought&nbsp;<strong>real changes to life in mainland China<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New models and the new Chinese cinema<\/h3>\n\n\n\n<p>New models are changing Chinese cinema. In the late 1970s, China started letting in more movies from other countries. This meant big changes for Chinese films too. China began to use some ideas and styles seen in these foreign films.<\/p>\n\n\n\n<p>Making money has become a big part of making movies in China since that time.&nbsp;<strong>State-owned film companies<\/strong>&nbsp;like China Film Co and Huaxia Film Distribution Co play a large role now, stepping up their efforts in 2020 especially.<\/p>\n\n\n\n<p>Companies like these make about 800 new movies every year! That makes China <strong>one of the largest producers of films worldwide.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/flixable.b-cdn.net\/hbo-max\/large\/us\/crouching-tiger-hidden-dragon.jpg\" alt=\"Crouching Tiger, Hidden Dragon (2000) - HBO Max | Flixable\" style=\"width:840px;height:472px\"\/><figcaption class=\"wp-element-caption\"><em>&#8220;Crouching Tiger, Hidden Dragon&#8221; one of the most famous Chinese movies from 2000<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Challenges Faced by the Chinese Film Industry<\/h2>\n\n\n\n<p>Despite its growth, the Chinese film industry faces multiple challenges which include limited diversity within genres and stories, stiff competition from imported movies, as well as revenue generation and structural issues within the industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lack of diversity<\/h3>\n\n\n\n<p>In China, the film industry faces a tough issue. They lack diversity. Disney, for example, faced a problem with a&nbsp;<strong>Black lead<\/strong>&nbsp;in their movie in China. People did not accept it. This makes it hard for&nbsp;<strong>people from different groups<\/strong>&nbsp;to show on-screen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Competition with imported movies<\/h3>\n\n\n\n<p>In the sprawling cinematic landscape of China, <strong>competition between domestic films and imported movies has intensified in recent years<\/strong>. While the Chinese film industry has seen a surge in high-quality productions that resonate deeply with local audiences, imported movies, especially Hollywood blockbusters, continue to captivate a significant portion of the market. <\/p>\n\n\n\n<p><strong>China&#8217;s quota system<\/strong>, which limits the number of foreign films released annually, seeks to balance this competition, but the allure of big-budget, star-studded international movies remains a compelling challenge for homegrown cinema. The interplay between the domestic and international film worlds is shaping the evolution of China&#8217;s film industry, pushing it towards innovation and global appeal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Box office revenue and screens<\/h3>\n\n\n\n<p>The box office revenue and number of screens in China have seen&nbsp;<strong>significant growth and changes<\/strong>&nbsp;over the years. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/09\/BOX-OFFICE-REVENUE-IN-CHINA-2012-2022-1024x576.png\" alt=\"Film industry in china\" class=\"wp-image-79045\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/09\/BOX-OFFICE-REVENUE-IN-CHINA-2012-2022-1024x576.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/09\/BOX-OFFICE-REVENUE-IN-CHINA-2012-2022-300x169.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/09\/BOX-OFFICE-REVENUE-IN-CHINA-2012-2022-768x432.png 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/09\/BOX-OFFICE-REVENUE-IN-CHINA-2012-2022-1536x864.png 1536w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/09\/BOX-OFFICE-REVENUE-IN-CHINA-2012-2022.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>China&#8217;s film industry&#8217;s biggest problem for now is the fact, that due to COVID-19, when the cinema theatres were closed, many of the cinema enthusiasts switched to video-streaming platforms to watch commercial films. Now it&#8217;s very hard to get those customers back. <\/p>\n\n\n\n<p>What is also notable is the fact that the&nbsp;<strong>market share of Hollywood films<\/strong>&nbsp;has seen a downward trend, <strong>from 48.2% in 2012 to 13.6% in 2022<\/strong>. This is a significant drop, despite the increase in box office revenue. Also, the revenue of imported Hollywood movies has remained 70% lower compared to pre-pandemic levels. <\/p>\n\n\n\n<p>This might be as a result of the&nbsp;<strong>challenges that the Chinese film industry faces<\/strong>, such as censorship and cultural differences. However, the potential for growth in the Chinese film industry is undeniable, considering its vast market and growing interest in co-production and international collaboration.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/img-cdn-china-admissions.imgix.net\/wp-content\/uploads\/2022\/12\/The-Battle-of-Lake-Changjin-2021.jpg?auto=format%2Cenhance%2Ccompress&amp;w=1024&amp;h=1024\" alt=\"\" class=\"wp-image-208083\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Film companies and industry structure<\/h3>\n\n\n\n<p>Chinese film companies and the overall industry structure are undergoing significant changes. These changes are having a direct impact on the success and performance of films in the Chinese market.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>Company\/Industry Structure<\/th><th>Changes<\/th><th>Impacts<\/th><\/tr><tr><td><strong>State-owned Film Companies<\/strong><\/td><td><strong>China Film Co and Huaxia Film Distribution Co<\/strong>, two of the major state-owned film companies in China, increased their involvement in top films in 2020.<\/td><td>This increased involvement has resulted in&nbsp;<strong>more state influence and control<\/strong>&nbsp;over major films, which can affect the content and messages portrayed in these movies.<\/td><\/tr><tr><td><strong>Import Sector<\/strong><\/td><td>The import business in China&#8217;s film sector has seen numerous companies go out of business in the last three years due to heavy challenges.<\/td><td>This decline has made it increasingly difficult for foreign films to penetrate the Chinese market, leading to less diversity in the movies that Chinese audiences are exposed to.<\/td><\/tr><tr><td><strong>Foreign Films and Censorship<\/strong><\/td><td>Foreign film companies face issues related to censorship in China, including competitive release scheduling and delays in releases.<\/td><td>These issues can lead to losses in potential revenue and can discourage foreign companies from distributing their films in China.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Changes in Chinese film companies and industry structure are not just affecting movie content and box office sales, they&#8217;re also challenging the diversity and inclusiveness of the industry. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/img-cdn-china-admissions.imgix.net\/wp-content\/uploads\/2022\/12\/My-People-My-Country-2019.jpg?auto=format%2Cenhance%2Ccompress&amp;w=1024&amp;h=1024\" alt=\"\" class=\"wp-image-208081\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Future of the Film Industry in China<\/h2>\n\n\n\n<p>China is changing. It&#8217;s&nbsp;<strong>opening its doors wider to let in foreign movie companies<\/strong>. This shift has&nbsp;<strong>raised the cap on how much money outside firms can pump into China&#8217;s film industry<\/strong>. More money means Chinese filmmakers can work with global players and make better movies together.<\/p>\n\n\n\n<p>For example, back in 2014, a&nbsp;<strong>special deal was made between China and the UK<\/strong>. The two nations signed an agreement to make films side by side. Big companies owned by China&#8217;s government like China Film Co and Huaxia Film Distribution Co have also begun playing bigger roles here at home, putting more effort into top films last year than ever before.<\/p>\n\n\n\n<p>Even&nbsp;<strong>heavy-hitters from Hollywood want to get involved<\/strong>! They&#8217;re teaming up with Chinese groups to add more movies that combine Eastern and Western flavours to their roster of blockbusters.<\/p>\n\n\n\n<p>In fact, back in 2016 alone there were almost 75 joint productions! These numbers show just how well mixed teams can do when they join hands.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.austinchronicle.com\/binary\/5c21\/jiang-ziya.jpg\" alt=\"Jiang Ziya - Movie Review - The Austin Chronicle\"\/><figcaption class=\"wp-element-caption\"><em>&#8220;Jiang Ziya&#8221; from 2020, one of the highest-rated movies in China<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Growing interest in Chinese cinema abroad<\/h3>\n\n\n\n<p>A lot of people outside China are starting to like Chinese movies. This interest is very important for the&nbsp;<strong>future growth<\/strong>&nbsp;of the film industry in China. Yet, selling these movies overseas is tough for filmmakers from China.<\/p>\n\n\n\n<p>Film festivals all over the world help show off their work though. These shows have made a big impact and even Hollywood notices it now! People enjoy different types of films that come out of this country.<\/p>\n\n\n\n<p>But&nbsp;<strong>rules in place<\/strong>&nbsp;make it hard for movie companies from other countries to shoot their own films in China.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Efforts to promote diversity and inclusion<\/h3>\n\n\n\n<p>The Chinese film industry is working hard to add more&nbsp;<strong>diversity and inclusion<\/strong>. The goal is to have&nbsp;<strong>all types of people in films<\/strong>, from&nbsp;<strong>different walks of life<\/strong>. They want every character on screen to reflect real-world variety.<\/p>\n\n\n\n<p>This move aims not just for fairness but also for creativity, as fresh stories can come from overlooked parts of society. It even helps with money-making because&nbsp;<strong>diverse films are a hit overseas<\/strong>.<\/p>\n\n\n\n<p>Take Indian cinema for example &#8211; it\u2019s doing really well in China! Also, Hollywood sees the benefits and collaborates with local filmmakers through deals like sharing sales profits or fixed payment movies.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/230810-barbie-china-mb-1039-f0d48a.webp\" alt=\"\" class=\"wp-image-78664\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/230810-barbie-china-mb-1039-f0d48a.webp 1000w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/230810-barbie-china-mb-1039-f0d48a-300x200.webp 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/230810-barbie-china-mb-1039-f0d48a-768x512.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>&#8220;Barbie&#8221; from 2023 received a surprising interest in China, with many women finding themselves in the Barbie main role<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>China&#8217;s film world is&nbsp;<strong>exciting and bustling<\/strong>. With its&nbsp;<strong>rich history<\/strong>, it has shaped China&#8217;s culture and fun. Through ups and downs, Chinese cinema now fills the&nbsp;<strong>largest market for films<\/strong>&nbsp;in the world.<\/p>\n\n\n\n<p>This growth brings&nbsp;<strong>grand opportunities<\/strong>&nbsp;for&nbsp;<strong>sharing stories<\/strong>&nbsp;both inside and outside of China\u2019s borders.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/07\/image-45.png\" alt=\"\" class=\"wp-image-77826\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/07\/image-45.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/07\/image-45-300x169.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/07\/image-45-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We help international brands understand the Chinese film industry and leverage cinema trends to build visibility, partnerships, and cultural relevance in China.<\/p>\n","protected":false},"author":4,"featured_media":83336,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,5558],"tags":[],"class_list":["post-79004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-china","category-society"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/79004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/comments?post=79004"}],"version-history":[{"count":8,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/79004\/revisions"}],"predecessor-version":[{"id":83350,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/79004\/revisions\/83350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media\/83336"}],"wp:attachment":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media?parent=79004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/categories?post=79004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/tags?post=79004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}