{"id":78394,"date":"2023-08-03T00:17:00","date_gmt":"2023-08-03T00:17:00","guid":{"rendered":"https:\/\/marketingtochina.com\/?p=78394"},"modified":"2025-11-07T06:04:08","modified_gmt":"2025-11-07T06:04:08","slug":"burger-king-china","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/burger-king-china\/","title":{"rendered":"Burger King in China: How a Global Fast Food Giant Adapts to Local Tastes"},"content":{"rendered":"\n<p><strong>Burger King<\/strong> is a popular fast-food chain known for its delicious burgers and signature flame-grilling technique. In China, Burger King has established a strong presence, offering a wide range of menu options to cater to the diverse tastes of Chinese consumers.<\/p>\n\n\n\n<p>This article will delve into Burger King&#8217;s expansion,&nbsp;<strong>challenges faced<\/strong>, strategies adopted for competition, and its&nbsp;<strong><a href=\"https:\/\/marketingtochina.com\/why-is-localization-so-important-for-luxury-brand-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">adaptation to Chinese tastes<\/a><\/strong>&nbsp;within the dynamic food market of China.<\/p>\n\n\n\n<p>Intrigued? Let\u2019s dive into the delicious details.<\/p>\n\n\n<section id=\"brxe-mgpwzx\" class=\"brxe-section\"><div id=\"brxe-yqoynz\" class=\"brxe-container\"><div id=\"brxe-kfqegn\" class=\"brxe-div\"><div id=\"brxe-mzqqxn\" class=\"brxe-block\"><i id=\"brxe-nqugfs\" class=\"fas fa-earth-asia brxe-icon\"><\/i><div id=\"brxe-cjjuuo\" class=\"brxe-text-basic\">Let\u2019s Discuss Your China Strategy<\/div><\/div><div id=\"brxe-cjopah\" class=\"brxe-text-basic\">Our specialists at GMA are here to help you understand the Chinese market and find the best strategy to reach your goals. Tell us about your brand, and let\u2019s build a strategy that works.<\/div><\/div><?xml encoding=\"UTF-8\"><div id=\"brxe-zifmsb\" data-script-id=\"zifmsb\" class=\"brxe-accordion-nested\"><div id=\"brxe-zpypiz\" class=\"brxe-block\"><div id=\"brxe-quxyyt\" class=\"brxe-block accordion-title-wrapper\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\" aria-controls=\"brxe-tbczbk\"><p id=\"brxe-riplut\" class=\"brxe-heading\">Contact us Now<\/p><i id=\"brxe-ygyjuv\" class=\"fas fa-arrow-down-long brxe-icon brx-icon-transform\"><\/i><\/div><div id=\"brxe-tbczbk\" class=\"brxe-block accordion-content-wrapper\" role=\"region\"><div id=\"brxe-qiyhmh\" class=\"brxe-shortcode\"><script>\nvar 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  } );} );\n<\/script>\n<\/div><\/div><\/div><\/div>\n<\/div><\/section>\n\n\n\n<h3 class=\"wp-block-heading\">Key Takeaways<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Burger King&nbsp;<strong>entered the Chinese fast food market in 2005<\/strong>&nbsp;and&nbsp;<strong>faced strong competition from KFC and McDonald&#8217;s<\/strong>, but has been able to establish a presence by adapting to local tastes and preferences.<\/li>\n\n\n\n<li>Burger King&#8217;s expansion in China has been driven by franchise partnerships and outlet growth, allowing them to&nbsp;<strong>tap into the immense potential of the Chinese market<\/strong>.<\/li>\n\n\n\n<li>To compete with established players like KFC and McDonald&#8217;s, Burger King can&nbsp;<strong>customize its menu<\/strong>,&nbsp;<strong>focus on rapid expansion<\/strong>, leverage technology and digital platforms, ensure quality and consistency, and adapt its strategies to appeal to Chinese consumers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Fast Food Market in China<\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/marketingtochina.com\/chinas-evolving-food-and-beverage-trends-opportunities-in-china-food-industry\/\">Fast food <\/a>gained popularity in China in 1906<\/strong> with the opening of &#8220;Yili&#8217;s Fast Food Shop&#8221; in Beijing. This introduced Western-style fast food and sparked a shift towards convenience foods. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"822\" height=\"896\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/fast-food-graphic.png\" alt=\"\" class=\"wp-image-78458\" style=\"width:750px;height:818px\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/fast-food-graphic.png 822w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/fast-food-graphic-275x300.png 275w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/fast-food-graphic-768x837.png 768w\" sizes=\"auto, (max-width: 822px) 100vw, 822px\" \/><figcaption class=\"wp-element-caption\">Fast-Food Restaurants in China&nbsp;&#8211; Market Size<\/figcaption><\/figure>\n<\/div>\n\n\n<p>As globalization increased, more Western fast-food chains, like Burger King, entered the Chinese market. <strong>Burger King is one of the world\u2019s most famous fast-food chains<\/strong>, in 1954 in Miami, James W. McLamore and David Edgerton established Burger King and flame-grilled burgers began their great journey. <\/p>\n\n\n\n<p>However, by 2013, <strong>Burger King the world\u2019s second-largest burger&nbsp;chain restaurant<\/strong> had only <strong>63 restaurants in the country<\/strong>. The younger generation in China developed a taste for American-style cuisine, as it <strong>represented not just high-calorie food but also Western culture and American history.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"407\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/burger-king-wechat.jpeg\" alt=\"\" class=\"wp-image-78459\" style=\"width:840px;height:534px\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/burger-king-wechat.jpeg 640w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/burger-king-wechat-300x191.jpeg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Competition among major fast food chains<\/h3>\n\n\n\n<p>In the <strong>highly competitive fast food industry<\/strong>,<strong> KFC is considered the top player in the Chinese market<\/strong>. However, Burger King China (BK) faced a tough challenge when it entered the market, <strong>competing against both <a href=\"https:\/\/marketingtochina.com\/kfc-vs-macdo-in-china\/\">KFC and McDonald&#8217;s<\/a> (considered as the best burgers in China<\/strong>)<strong>. <\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/07\/KFC-App.jpg\" alt=\"\" class=\"wp-image-62164\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/07\/KFC-App.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/07\/KFC-App-300x153.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/07\/KFC-App-768x392.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/07\/KFC-App-600x306.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>These established brands not only have a strong customer base but also dominate a significant portion of the market. Recent data from 2016 to 2020 shows that limited-service restaurant chains like KFC have gained a significant foothold in this industry. <\/p>\n\n\n\n<p>Despite the tough competition, Burger King remains determined to expand and has ambitious plans for growth, including targeting affluent teenagers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Burger King&#8217;s entry into the Chinese market<\/h3>\n\n\n\n<p>In 2005, Burger King restaurants made a strategic move by entering the fast food industry in China. They opened their<strong> first outlet in Shanghai<\/strong>, aiming to compete with established giants like <a href=\"https:\/\/marketingtochina.com\/kfc-concept-store-partnership-baidu\/\"><strong>KFC<\/strong><\/a> and McDonald&#8217;s. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"700\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/McCafe-Mcdonald.gif\" alt=\"\" class=\"wp-image-78460\"\/><\/figure>\n<\/div>\n\n\n<p>This expansion was not just about providing another dining option; it was a bold plan to enter a highly competitive market worth <strong>$29 billion at the time<\/strong>. <\/p>\n\n\n\n<p>Burger King understood the diverse consumer preferences in China and knew that success would not come easily in a market already dominated by international fast-food chains.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Burger King&#8217;s Expansion in China<\/h2>\n\n\n\n<p>Burger King has experienced significant growth in China through franchise partnerships and an increase in the number of outlets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Franchise partnerships and outlet growth<\/h3>\n\n\n\n<p>Burger King&#8217;s expansion in China is focused on <strong><a href=\"https:\/\/marketingtochina.com\/strategies-for-expanding-your-brand-through-franchise-in-china\/\">franchise<\/a> partnerships and outlet growth<\/strong>. They have a <strong>long-term master franchise and development agreement <\/strong>that gives them exclusive rights to expand their brand in China. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/burger-king-menu.jpeg\" alt=\"\" class=\"wp-image-78461\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/burger-king-menu.jpeg 640w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/burger-king-menu-300x169.jpeg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p>This allows them to take advantage of the country&#8217;s significant growth potential and establish a strong presence nationwide. <strong>By partnering with local investors<\/strong> and utilizing their expertise, Burger King can accelerate their <strong>outlet growth and benefit from investment opportunities <\/strong>in China&#8217;s fast food industry. <\/p>\n\n\n\n<p>Their goal is to strengthen their brand, increase their market share, and effectively compete with other major fast food chains in China.<\/p>\n\n\n\n<p>For instance, <strong>TFI became a Burger King franchisee<\/strong> in China in 2012 and has<strong> expanded its outlet count from 63 to 1,000 in just six years.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comparison with other fast food chains in China<\/h3>\n\n\n\n<p>When we look at Burger King&#8217;s performance in China, it&#8217;s important to take into account its competitors, especially KFC and McDonald&#8217;s, which also have a<strong> significant presence<\/strong> in the country.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>Fast Food Brand<\/th><th>Chinese Market Entry<\/th><th>Approach to Chinese Market<\/th><th>Consumer Perception<\/th><\/tr><tr><td><strong>Burger King<\/strong><\/td><td>Launched in China later than KFC and McDonald&#8217;s, facing established competition.<\/td><td>Targets younger, more individualistic diners in big cities, but wrongly assumed Chinese consumers prefer chicken over beef.<\/td><td>Burger King is seen as a competitor to conventional fast food restaurants.<\/td><\/tr><tr><td><strong>McDonald&#8217;s<\/strong><\/td><td>Was already competing for control over domestic markets when Burger King entered.<\/td><td>Influenced the fast-service food industry in China significantly.<\/td><td>Viewed as an established, Western fast food brand.<\/td><\/tr><tr><td><strong>KFC<\/strong><\/td><td>Also established in China before Burger King&#8217;s entry.<\/td><td>Has had a significant influence on the fast-service food industry in China.<\/td><td>Seen as a traditional Western fast food brand competing for market share.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Overall, while there&#8217;s a demand for fast food in China, Burger King&#8217;s&nbsp;<strong>late entry and missteps<\/strong>&nbsp;in&nbsp;<strong>understanding consumer preferences<\/strong>&nbsp;have made its competition with KFC and McDonald&#8217;s more challenging. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/kfc-luhan.jpeg\" alt=\"\" class=\"wp-image-78463\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/kfc-luhan.jpeg 1000w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/kfc-luhan-300x150.jpeg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/kfc-luhan-768x384.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<p>However, opportunities still exist for Burger King to adjust its strategies and increase its market share.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges and Opportunities for Burger King in China<\/h2>\n\n\n\n<p>Burger King faces the challenge of competing with established fast food giants like KFC and McDonald&#8217;s in China, but there are also opportunities to adapt to Chinese tastes, leverage technology and digital platforms, and carve out a unique position in the market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategies to compete with KFC and McDonald&#8217;s<\/h3>\n\n\n\n<p>To compete with KFC and McDonald&#8217;s in China, <strong>Burger King can employ several strategies<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customize the menu<\/strong>: Tailoring the menu to align with Chinese market preferences is crucial. Offering localized options and incorporating popular ingredients will help attract a wider customer base.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Focus on rapid expansion<\/strong>: Following the footsteps of KFC China, Burger King can aggressively expand its outlets across various cities in China. This approach helps increase visibility and accessibility to potential customers.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Embrace aggressive growth tactics<\/strong>: By adopting an aggressive growth strategy, Burger King can quickly establish a strong presence in the Chinese market. Opening new outlets and targeting key locations will enable them to&nbsp;<strong>gain market share rapidly<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Leverage digital platforms<\/strong>: Utilizing technology and digital platforms is essential for establishing a competitive edge. Investing in online ordering systems, mobile apps, and delivery services can enhance convenience for customers and increase brand visibility.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ensure quality and consistency<\/strong>: Maintaining high standards of food quality, service, and consistency is vital to gain customer trust and loyalty. Consistency across all outlets will contribute to building a reliable image for Burger King in China.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Adapting to Chinese tastes and preferences<\/h3>\n\n\n\n<p><strong>Burger King has successfully adapted to the Chinese market<\/strong> by incorporating chicken dishes and chili into their menu. This is because <strong>Chinese consumers prefer pork and chicken over beef<\/strong>, as these meats are more affordable and readily available in China. <\/p>\n\n\n\n<p>By offering menu items that align with these preferences, Burger King has established a strong presence in the fast food industry in China, competing with popular brands like KFC and McDonald&#8217;s. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"875\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/WECHAT-MACDONALD.jpeg\" alt=\"\" class=\"wp-image-78462\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/WECHAT-MACDONALD.jpeg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/WECHAT-MACDONALD-300x256.jpeg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/WECHAT-MACDONALD-768x656.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>The success of their flagship burger, the Whopper, demonstrates their understanding and ability to cater to the unique preferences of the Chinese market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leveraging technology and digital platforms<\/h3>\n\n\n\n<p>Technology and digital platforms have been instrumental for Burger King in China. Here are some key ways they have leveraged these tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Embracing&nbsp;self&nbsp;&#8211; service kiosks<\/strong>&nbsp;to streamline the ordering process and enhance customer experience.<\/li>\n\n\n\n<li>Revamping their&nbsp;<strong>online digital wallet<\/strong>&nbsp;to provide convenient payment options for customers.<\/li>\n\n\n\n<li>Utilizing&nbsp;<strong>data analysis<\/strong>&nbsp;to gain insights into customer preferences and tailor their offerings accordingly.<\/li>\n\n\n\n<li>Actively seeking and incorporating customer feedback to improve their products and services.<\/li>\n\n\n\n<li>Expanding their online presence through social media platforms and targeted advertising campaigns.<\/li>\n\n\n\n<li>Implementing&nbsp;<strong>geolocation targeting technology<\/strong>&nbsp;to attract customers away from competitors.<\/li>\n\n\n\n<li>Keeping up with food delivery trends by partnering with popular delivery services.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">We Can Help You Achieve the Same Level of Success as Burger King! <\/h2>\n\n\n\n<p>Burger King&#8217;s entry and expansion in the Chinese market have posed both&nbsp;<strong>challenges and opportunities<\/strong>. The fast food giant has&nbsp;<strong>strategically partnered with franchisees<\/strong>&nbsp;to rapidly expand its presence across China. <\/p>\n\n\n\n<p>Adapting to Chinese tastes, leveraging technology, and offering diverse menu options have been crucial for Burger King&#8217;s success in competing against established players like KFC and McDonald&#8217;s.<\/p>\n\n\n\n<p>With a&nbsp;<strong>growth strategy focused on franchising and self-owned locations<\/strong>, Burger King is determined to regain its position within the highly competitive Chinese fast food industry.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1-1024x576.png\" alt=\"gma\" class=\"wp-image-74992\" style=\"width:840px;height:472px\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1-1024x576.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1-300x169.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1-768x432.png 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1-1536x864.png 1536w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>We are a China-based marketing agency offering cost-effective solutions to foreign brands interested in tapping into the Chinese market. Our team of Chinese and foreign experts has the experience and know-how needed to succeed in this lucrative, yet complicated market.<\/p>\n\n\n\n<p>Gentlemen Marketing Agency offers many digital marketing and e-commerce solutions, such as web design, e-commerce and social media marketing strategies, localization, market research, KOL marketing, and more.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"720\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/07\/GMA-Services-1.jpg\" alt=\"GMA services\" class=\"wp-image-78029\" style=\"width:840px;height:592px\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/07\/GMA-Services-1.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/07\/GMA-Services-1-300x212.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/07\/GMA-Services-1-768x542.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n<\/div>\n\n\n<p>Don\u2019t hesitate to leave us a comment or&nbsp;<strong><a href=\"https:\/\/marketingtochina.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact us<\/a><\/strong>, so that we can schedule a free consultation with one of our experts, that will learn about your brand and present you the best solutions for your China market strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burger King is a popular fast-food chain known for its delicious burgers and signature flame-grilling technique. In China, Burger King has established a strong presence, offering a wide range of menu options to cater to the diverse tastes of Chinese consumers. This article will delve into Burger King&#8217;s expansion,&nbsp;challenges faced, strategies adopted for competition, and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":78456,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,5559],"tags":[],"class_list":["post-78394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-china","category-case-study"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/78394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/comments?post=78394"}],"version-history":[{"count":9,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/78394\/revisions"}],"predecessor-version":[{"id":82738,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/78394\/revisions\/82738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media\/78456"}],"wp:attachment":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media?parent=78394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/categories?post=78394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/tags?post=78394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}