{"id":73078,"date":"2022-12-19T22:25:40","date_gmt":"2022-12-19T22:25:40","guid":{"rendered":"https:\/\/marketingtochina.com\/?p=73078"},"modified":"2025-11-07T06:51:03","modified_gmt":"2025-11-07T06:51:03","slug":"fundamentals-of-qq-advertising-in-china","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/fundamentals-of-qq-advertising-in-china\/","title":{"rendered":"Fundamentals of QQ Advertising in China"},"content":{"rendered":"\n<p>If you&#8217;re a business looking to expand into the Chinese market, you&#8217;ve likely heard of WeChat. But what about Tencent QQ social media platform? QQ is developed by the same team that created WeChat and it is released as <strong>China&#8217;s first instant text messaging platform<\/strong>. Even though it remains a mystery to most foreign businesses, QQ continues to be an incredibly popular choice among users throughout the country. That is why having a <strong>good QQ advertising campaign<\/strong> means opportunities for brands.<\/p>\n\n\n<section id=\"brxe-mgpwzx\" class=\"brxe-section\"><div id=\"brxe-yqoynz\" class=\"brxe-container\"><div id=\"brxe-kfqegn\" class=\"brxe-div\"><div id=\"brxe-mzqqxn\" class=\"brxe-block\"><i id=\"brxe-nqugfs\" class=\"fas fa-earth-asia brxe-icon\"><\/i><div id=\"brxe-cjjuuo\" class=\"brxe-text-basic\">Let\u2019s Discuss Your China Strategy<\/div><\/div><div id=\"brxe-cjopah\" class=\"brxe-text-basic\">Our specialists at GMA are here to help you understand the Chinese market and find the best strategy to reach your goals. Tell us about your brand, and let\u2019s build a strategy that works.<\/div><\/div><?xml encoding=\"UTF-8\"><div id=\"brxe-zifmsb\" data-script-id=\"zifmsb\" class=\"brxe-accordion-nested\"><div id=\"brxe-zpypiz\" class=\"brxe-block\"><div id=\"brxe-quxyyt\" class=\"brxe-block accordion-title-wrapper\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\" aria-controls=\"brxe-tbczbk\"><p id=\"brxe-riplut\" class=\"brxe-heading\">Contact us Now<\/p><i id=\"brxe-ygyjuv\" class=\"fas fa-arrow-down-long brxe-icon brx-icon-transform\"><\/i><\/div><div id=\"brxe-tbczbk\" class=\"brxe-block accordion-content-wrapper\" role=\"region\"><div id=\"brxe-qiyhmh\" class=\"brxe-shortcode\"><script>\nvar 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  } );} );\n<\/script>\n<\/div><\/div><\/div><\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">What exactly is Tencent QQ app and how does it work?<\/h2>\n\n\n\n<p>QQ was first created as a simple desktop messaging app. Today thanks to its mobile version, QQ is one of the most prolific platforms in China&#8217;s digital landscape. Moreover, it has expanded beyond its core product and launched various affiliated apps such as <strong>QQ Music<\/strong> and <strong>QZone<\/strong> which have become wildly popular among the younger audience in China.<\/p>\n\n\n\n<p>Mobile QQ, an app based on the desktop messenger program, offers more than just messaging; it&#8217;s a <strong>one-stop shop for all your entertainment and networking needs in China<\/strong>. With mobile QQ users can message friends, join any QQ group, and play games and music. Now there is also a mobile QQ advertising option on this popular instant messaging app. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/1-17.jpg\" alt=\"If you're a business looking to expand into the Chinese market, you've likely heard of WeChat. But what about QQ social media platform? QQ is developed by the same team that created WeChat and it is released as China's first instant text messaging platform. Even though it remains a mystery to most foreign businesses, QQ continues to be an incredibly popular choice among users throughout the country.\n\nWhat exactly is QQ app and how does it work?\n\nQQ was first created as a simple desktop messaging app. Today thanks to its mobile version, with a whopping 8500 monthly active users, QQ is one of the most prolific platforms in China's digital landscape. Moreover, it has expanded beyond its core product and launched various affiliated apps such as QQ Music and QZone which have become wildly popular among younger consumers in China\nMobile QQ, an app based on the desktop messenger program, offers more than just messaging; it's a one-stop shop for all your entertainment and networking needs in China. With mobile QQ users can message friends, join groups, and play games and music\n\nWho are the primary users of the QQ app?\n\nQQ is primarily used by young adults between the ages of 18 and 34, making it an ideal platform for targeting a millennial audience. QQ's user base skews mainly towards males at 63% while 37% are female.\nUndoubtedly, Mobile QQ's simple yet ever-changing user interface has made it the go-to platform for the Chinese young generation, even in an industry with immense competition and a surplus of options. It continues to be the top choice due to its innovative design and enjoyable experience.\n\nQQ app vs WeChat: Similarities and differences\n\nBoth social media platforms are created developed and owned by China's tech giant Tencent\nBoth apps are initially created for messaging\nBoth apps are China-made and extremely popular\n\nHowever, they also have some differences.\n\nWhen it comes to reaching younger audiences, mobile QQ stands out far above WeChat with its much more youthful user base. As a result, QQ is the optimal choice for businesses targeting Millennial or Gen-Z Chinese consumers particularly.\n\nWeChat's audience is from all over mainland China, including users with lower disposable incomes. QQ on the other hand is utilized mostly in first and second-tier cities with much higher disposable income rates.\n\nWhile Wechat\u2019s photo and video sharing features are its signature features, QQ is more focused on gaming and music.\n\n\nHow can advertising on QQ be beneficial for foreign brands?\n\nQQ remains an unexplored platform with potential.\nWith WeChat rising in popularity among international businesses, numerous organizations are yet to recognize the immense advantages of leveraging QQ as a marketing channel. Foreign businesses can seize this opportunity and construct their network before any rivals do so.\n\nCosts are relatively lower compared to competing platforms\nWith an expansive reach among young Chinese consumers and considerably lower cost compared to other platforms, this innovative platform provides unique opportunities for businesses to target potential customers in exciting new ways. Thanks to its sophisticated targeting capabilities, QQ's impact is far-reaching enough that it can help brands grow their business on a China scale.\n\nTargeting your specific audience is easy\n\nMobile QQ offers this and so much more. You can easily target your desired audience according to their location, age, gender, and interests - whatever is most relevant for your brand!\n\nYou get access to QZone\nWith Tencent's comprehensive advertising platform, brands can now reach millions of active user bases monthly on Mobile QQ and its affiliated social media site, QZone. This allows for unprecedented targeting of users across both platforms with just one well-crafted campaign.\n\n\nQQ partnered up with JD.com bringing an e-commerce feature\nBy joining forces with one of the leading online shopping giants in China, Tencent, and JD.com, QQ now boasts an incredibly powerful built-in eCommerce feature. This remarkable innovation enables advertisers to reach their target audience quickly and efficiently by providing them with a direct option for purchasing products right within the app. Mobile QQ has truly revolutionized digital advertising\n\nWhat are the QQ app advert options?\nBanner ads: On the QQ homepage, you'll come across a brand promotion ad that showcases videos and pictures to promote particular brands. Clicking on this advertisement will take you directly to the website in question - depending on the campaign at hand. Such ads are an efficient way for businesses to increase visibility, reach out to more customers and make their mark!\n\nPop-up ads: As users enjoy their favorite video content on QQ, pop-up ads will appear to promote the latest product or service. Once clicked, customers are taken directly to the landing page where they can easily purchase whatever is being offered - either through QQ with JD.com or an external platform of their choice. They get to shop conveniently while enjoying videos on QQ!\n\nKOL ads:For a brand looking to reach a unique audience, working with an influencer or KOL fan group is the ideal method. The KOL invites followers into one big chat and then proceeds to promote products for both parties to benefit financially. Additionally, if a company has garnered enough popularity in China, it can even create its fan group! An exclusive discount for fans would likely contribute significantly towards engagement as well.\n\nAre you interested in QQ app advertising opportunities but don't know where to start? We can help you. Our agency in China has experienced QQ app specialists who can help you create an effective QQ advertising strategy, identify potential KOLs and influencers, set up your QQ ads campaigns, and manage them. Contact us to find out more!\n\" class=\"wp-image-73083\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/1-17.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/1-17-300x225.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/1-17-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Who are the primary users of the QQ app?<\/h3>\n\n\n\n<p>QQ is primarily used by <strong>young adults and prospective students <\/strong>between the ages of 18 and 34, making it an ideal platform for targeting a Millennial audience. QQ&#8217;s user base skews mainly towards males at 63% while 37% are female.<\/p>\n\n\n\n<p>Undoubtedly, Mobile QQ&#8217;s simple yet ever-changing user interface has made it the go-to platform for the Chinese younger audience, even in an industry with immense competition and a surplus of options. It continues to be the top choice due to its <strong>innovative design and enjoyable experience<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"720\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/03\/QQ-Social-Media-Messages-Users-Statistics-Study.jpg\" alt=\"Chinese Social Media: QQ type of users\" class=\"wp-image-58354\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/03\/QQ-Social-Media-Messages-Users-Statistics-Study.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/03\/QQ-Social-Media-Messages-Users-Statistics-Study-300x212.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/03\/QQ-Social-Media-Messages-Users-Statistics-Study-768x542.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">QQ app vs WeChat: Similarities and differences<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Both social media platforms are created, developed, and owned by China&#8217;s tech giant Tencent<\/li>\n\n\n\n<li>Both apps are initially created for messaging<\/li>\n\n\n\n<li>Both apps are China-made and extremely popular<\/li>\n<\/ul>\n\n\n\n<p><strong>However, they also have some differences<\/strong>;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When it comes to reaching a younger audience, mobile QQ stands out far above WeChat with its much more youthful user base. As a result, QQ is the optimal choice for international businesses targeting Millennial or Gen-Z Chinese consumers particularly.<\/li>\n\n\n\n<li>WeChat&#8217;s audience is from all over mainland China, including users with lower disposable incomes. QQ on the other hand is utilized mostly in first and second-tier cities with much higher disposable income rates.<\/li>\n\n\n\n<li>While Wechat\u2019s photo and video sharing features are its signature features, QQ is more focused on gaming and music.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/3-14.jpg\" alt=\"QQ advertising\" class=\"wp-image-73082\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/3-14.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/3-14-300x225.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/3-14-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How can advertising on QQ be beneficial for foreign brands?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">QQ remains an unexplored platform with potential<\/h3>\n\n\n\n<p>With WeChat rising in popularity among international businesses, numerous organizations are yet to recognize the immense advantages of leveraging QQ as a marketing channel. Foreign businesses can seize this opportunity and construct their network before any rivals do so, leveraging different ad types and available services. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Costs are relatively lower compared to competing platforms<\/h3>\n\n\n\n<p>With an expansive reach among young Chinese consumers and considerably <strong>lower cost compared to other platforms<\/strong>, this innovative platform provides unique opportunities for businesses to target potential customers in exciting new ways. Thanks to its sophisticated targeting capabilities, QQ&#8217;s impact is far-reaching enough that it can help brands grow their business on a China scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Targeting your specific audience is easy<\/h3>\n\n\n\n<p>Mobile QQ advertising offers this and so much more. You can easily target your desired audience according to their <strong>location, age, gender, and interests<\/strong> &#8211; whatever is most relevant for your brand!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"720\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/03\/QQ-Social-Media-China-Messaging-App-Presentation.jpg\" alt=\"QQ-Social-Media-China\" class=\"wp-image-58353\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/03\/QQ-Social-Media-China-Messaging-App-Presentation.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/03\/QQ-Social-Media-China-Messaging-App-Presentation-300x212.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/03\/QQ-Social-Media-China-Messaging-App-Presentation-768x542.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">You get access to QZone<\/h3>\n\n\n\n<p>With Tencent&#8217;s comprehensive advertising platform, brands can now attract millions of monthly active users on Mobile QQ and its affiliated social media site, QZone. This allows for unprecedented targeting of users across both platforms with just one well-crafted marketing campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">QQ partnered up with JD.com bringing an e-commerce feature<\/h3>\n\n\n\n<p>By joining forces with one of the leading online shopping giants in China, Tencent, and JD.com, QQ now boasts an incredibly powerful built-in eCommerce feature. This remarkable innovation enables advertisers to reach their target audience quickly and efficiently by providing them with a direct option for purchasing products right within the app. Mobile QQ advertising has truly revolutionized digital advertising, creating a great opportunity for foreign and domestic brands. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the QQ advertising options?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">QQ Advertising banner ads<\/h3>\n\n\n\n<p>On the QQ homepage, you&#8217;ll come across a brand promotion ad that showcases videos and pictures to promote particular brands. Clicking on this advertisement will take you directly to the website in question &#8211; depending on the campaign at hand. Such ads are an efficient way for businesses to increase visibility, reach out to more customers and make their mark!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">QQ Advertising pop-up ads<\/h3>\n\n\n\n<p>As users enjoy their favorite video content on QQ, pop-up ads will appear to promote the latest product or service. Once clicked, customers are taken directly to the landing page where they can easily purchase whatever is being offered &#8211; either through QQ with JD.com or an external platform of their choice. They get to shop conveniently while enjoying videos on QQ!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">QQ Advertising KOLs ads<\/h3>\n\n\n\n<p>For a brand looking to reach a unique audience, working with an influencer or KOL fan group is the ideal method. The KOL invites followers into one big chat and then proceeds to promote products for both parties to benefit financially. Additionally, if a company has garnered enough popularity in China, it can even create its fan group! An exclusive discount for fans would likely contribute significantly towards engagement as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Would you like to start advertising on QQ? Contact us!<\/h2>\n\n\n\n<p>Are you interested in QQ advertising opportunities but don&#8217;t know where to start? We can help you. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"574\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/06\/CONTACT-BANNER-GMA.jpg\" alt=\"\" class=\"wp-image-70086\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/06\/CONTACT-BANNER-GMA.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/06\/CONTACT-BANNER-GMA-300x169.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/06\/CONTACT-BANNER-GMA-768x432.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/06\/CONTACT-BANNER-GMA-600x338.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<p>Our agency in China has experienced QQ app specialists who can help you create an effective QQ advertising strategy, identify potential KOLs and influencers, set up your QQ ads campaigns, and manage them. Contact us to find out more!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"435\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-1024x435.png\" alt=\"\" class=\"wp-image-64264\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-1024x435.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-300x127.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-768x326.png 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-600x255.png 600w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies.png 1357w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a business looking to expand into the Chinese market, you&#8217;ve likely heard of WeChat. But what about Tencent QQ social media platform? QQ is developed by the same team that created WeChat and it is released as China&#8217;s first instant text messaging platform. Even though it remains a mystery to most foreign businesses, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":73080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-73078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-china-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/73078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/comments?post=73078"}],"version-history":[{"count":5,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/73078\/revisions"}],"predecessor-version":[{"id":82825,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/73078\/revisions\/82825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media\/73080"}],"wp:attachment":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media?parent=73078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/categories?post=73078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/tags?post=73078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}