{"id":72835,"date":"2025-12-25T14:13:30","date_gmt":"2025-12-25T14:13:30","guid":{"rendered":"https:\/\/marketingtochina.com\/?p=72835"},"modified":"2025-12-27T14:16:38","modified_gmt":"2025-12-27T14:16:38","slug":"wechat-moments-ads-for-international-business","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/wechat-moments-ads-for-international-business\/","title":{"rendered":"WeChat Moment Ads Explained for International Marketers"},"content":{"rendered":"\n<p>Most foreign brands fail on WeChat not because of budget, but because they lack experience with how <a href=\"https:\/\/marketingtochina.com\/wechat-advertising\/\" data-type=\"link\" data-id=\"https:\/\/marketingtochina.com\/wechat-advertising\/\">Wechat advertising<\/a> works.<\/p>\n\n\n\n<p>WeChat Moment Ads sit directly inside users\u2019 social feeds. They look native. They feel personal. And in China, that makes them one of the most powerful paid media formats available to brands.<\/p>\n\n\n\n<p>We\u2019ve helped international brands launch and optimize WeChat Moment Ads across multiple industries. From targeting and creatives to budgets and approvals, we work daily inside the Tencent ecosystem and know what actually performs in China.<\/p>\n\n\n\n<p>In this guide, we explain how WeChat Moment Ads really work. You\u2019ll learn formats, targeting options, costs, and best practices\u2014and how we help brands turn WeChat advertising into measurable growth in China.<\/p>\n\n\n\n\n\n<section id=\"brxe-mgpwzx\" class=\"brxe-section\"><div id=\"brxe-yqoynz\" class=\"brxe-container\"><div id=\"brxe-kfqegn\" class=\"brxe-div\"><div id=\"brxe-mzqqxn\" class=\"brxe-block\"><i id=\"brxe-nqugfs\" class=\"fas fa-earth-asia brxe-icon\"><\/i><div id=\"brxe-cjjuuo\" class=\"brxe-text-basic\">Let\u2019s Discuss Your China Strategy<\/div><\/div><div id=\"brxe-cjopah\" class=\"brxe-text-basic\">Our specialists at GMA are here to help you understand the Chinese market and find the best strategy to reach your goals. Tell us about your brand, and let\u2019s build a strategy that works.<\/div><\/div><?xml encoding=\"UTF-8\"><div id=\"brxe-zifmsb\" data-script-id=\"zifmsb\" class=\"brxe-accordion-nested\"><div id=\"brxe-zpypiz\" class=\"brxe-block\"><div id=\"brxe-quxyyt\" class=\"brxe-block accordion-title-wrapper\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\" aria-controls=\"brxe-tbczbk\"><p id=\"brxe-riplut\" class=\"brxe-heading\">Contact us Now<\/p><i id=\"brxe-ygyjuv\" class=\"fas fa-arrow-down-long brxe-icon brx-icon-transform\"><\/i><\/div><div id=\"brxe-tbczbk\" class=\"brxe-block accordion-content-wrapper\" role=\"region\"><div id=\"brxe-qiyhmh\" class=\"brxe-shortcode\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class=\"gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework\" data-form-theme=\"legacy\" data-form-index=\"0\" id=\"gform_wrapper_1\"><div id=\"gf_1\" class=\"gform_anchor\" tabindex=\"-1\"><\/div><form method=\"post\" enctype=\"multipart\/form-data\" target=\"gform_ajax_frame_1\" id=\"gform_1\" action=\"\/wp-json\/wp\/v2\/posts\/72835#gf_1\" data-formid=\"1\" novalidate>\n                        <div class=\"gform-body gform_body\"><ul id=\"gform_fields_1\" class=\"gform_fields top_label form_sublabel_below description_below validation_below\"><li id=\"field_1_1\" class=\"gfield gfield--type-name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label gfield_label_before_complex\">Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class=\"ginput_complex ginput_container ginput_container--name no_prefix no_first_name no_middle_name has_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row\" id=\"input_1_1\">\n                            \n                            \n                            \n                            <span id=\"input_1_1_6_container\" class=\"name_last gform-grid-col gform-grid-col--size-auto\">\n                                                    <input type=\"text\" name=\"input_1.6\" id=\"input_1_1_6\" value=\"\" tabindex=\"52\" aria-required=\"true\">\n                                                    <label for=\"input_1_1_6\" class=\"gform-field-label gform-field-label--type-sub \">Full Name<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_1_3\" class=\"gfield gfield--type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_3\">Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class=\"ginput_container ginput_container_email\">\n                            <input name=\"input_3\" id=\"input_1_3\" type=\"email\" value=\"\" class=\"large\" tabindex=\"54\" aria-required=\"true\" aria-invalid=\"false\">\n                        <\/div><\/li><li id=\"field_1_4\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_4\">Company name or Website<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input name=\"input_4\" id=\"input_1_4\" type=\"text\" value=\"\" class=\"large\" maxlength=\"200\" tabindex=\"55\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/li><li id=\"field_1_2\" class=\"gfield gfield--type-textarea gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_2\">What is your project?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class=\"ginput_container ginput_container_textarea\"><textarea name=\"input_2\" id=\"input_1_2\" class=\"textarea medium\" tabindex=\"56\" maxlength=\"500\" aria-required=\"true\" aria-invalid=\"false\" rows=\"10\" cols=\"50\"><\/textarea><\/div><\/li><li id=\"field_1_5\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><div class=\"ginput_container ginput_container_text\"><input name=\"input_5\" id=\"input_1_5\" type=\"hidden\" class=\"gform_hidden\" aria-invalid=\"false\" value=\"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/72835\"><\/div><\/li><\/ul><\/div>\n        <div class=\"gform-footer gform_footer top_label\"> <input type=\"submit\" id=\"gform_submit_button_1\" class=\"gform_button button\" onclick=\"gform.submission.handleButtonClick(this);\" data-submission-type=\"submit\" value=\"Submit\" tabindex=\"57\"> <input type=\"hidden\" name=\"gform_ajax\" value=\"form_id=1&amp;title=&amp;description=&amp;tabindex=49&amp;theme=legacy&amp;styles=[]&amp;hash=702c376a5f01b62e8c048a2725aa3b45\">\n            <input type=\"hidden\" class=\"gform_hidden\" name=\"gform_submission_method\" data-js=\"gform_submission_method_1\" value=\"iframe\">\n            <input type=\"hidden\" class=\"gform_hidden\" name=\"gform_theme\" data-js=\"gform_theme_1\" id=\"gform_theme_1\" value=\"legacy\">\n            <input type=\"hidden\" class=\"gform_hidden\" name=\"gform_style_settings\" data-js=\"gform_style_settings_1\" id=\"gform_style_settings_1\" value=\"[]\">\n            <input type=\"hidden\" class=\"gform_hidden\" name=\"is_submit_1\" value=\"1\">\n            <input type=\"hidden\" class=\"gform_hidden\" name=\"gform_submit\" value=\"1\">\n            \n            <input type=\"hidden\" class=\"gform_hidden\" name=\"gform_unique_id\" value=\"\">\n            <input type=\"hidden\" class=\"gform_hidden\" name=\"state_1\" value=\"WyJbXSIsImRmOTMzNzJhZTdiZGZiN2IxZGI2YmQwM2Y0YTQ0OTRmIl0=\">\n            <input type=\"hidden\" autocomplete=\"off\" class=\"gform_hidden\" name=\"gform_target_page_number_1\" id=\"gform_target_page_number_1\" value=\"0\">\n            <input type=\"hidden\" autocomplete=\"off\" class=\"gform_hidden\" name=\"gform_source_page_number_1\" id=\"gform_source_page_number_1\" value=\"1\">\n            <input type=\"hidden\" name=\"gform_field_values\" value=\"\">\n            \n        <\/div>\n                        <p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"ak_\"><label>&Delta;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"117\"><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><\/form>\n                        <\/div>\n\t\t                <iframe style=\"display:none;width:0px;height:0px;\" src=\"about:blank\" name=\"gform_ajax_frame_1\" id=\"gform_ajax_frame_1\" title=\"This iframe contains the logic required to handle Ajax powered Gravity Forms.\"><\/iframe>\n\t\t                <script>\ngform.initializeOnLoaded( function() {gformInitSpinner( 1, 'https:\/\/marketingtochina.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_1').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_1');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_1').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_1').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_1').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_1').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_1').val();gformInitSpinner( 1, 'https:\/\/marketingtochina.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [1, current_page]);window['gf_submitting_1'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_1').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_1').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [1]);window['gf_submitting_1'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_1').text());}else{jQuery('#gform_1').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"1\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_1\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_1\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_1\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 1, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n<\/div><\/div><\/div><\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">WeChat Moment Ads: How does it work?<\/h2>\n\n\n\n<p>Placed in the discover tab on the main menu, WeChat Moments advertising is easily accessed with one tap. From there, users can choose to view \u2018Moments,\u2019 which displays the most recent content shared by contacts.<\/p>\n\n\n\n<p><strong>WeChat Moments works somewhat similarly to Facebook in that brands can place banner ads (can be a photo or video ad formats) directly onto users&#8217; news feeds.<\/strong> Moment ads are implemented on the user&#8217;s feed in a very natural way. WeChat users feel as if their friends are sharing these ads when they are actually viewing the sponsored posts in their moments.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/3-2.jpg\" alt=\"WeChat moments ads\" class=\"wp-image-72838\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/3-2.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/3-2-300x225.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/3-2-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">WeChat Moments Ads features<\/h3>\n\n\n\n<p><strong>WeChat advertising in Moments is set to disappear from the newsfeed<\/strong> only if the users fail to comment, like, or share the related ad six hours after display. For marketers, <strong>this feature helps them save money<\/strong> by not paying for ads that are not really liked.<\/p>\n\n\n\n<p>If a user engages with your ad within the six-hour window, there is a high likelihood that <strong>friends of the target audience will see the ad<\/strong>. The ads stay active for the next following seven days. It&#8217;s a great advertising strategy that the WeChat advertising company created to make WeChat Moments advertising more efficient. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/4-2.jpg\" alt=\"How to Use WeChat Moments Ads for International Business\" class=\"wp-image-72839\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/4-2.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/4-2-300x225.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/4-2-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>WeChat ad\u2019s useful feature algorithm increases the ad&#8217;s reach by functioning on user networks<\/strong>. That means that if one person interacts with a WeChat banner advertising, it&#8217;s likely that users&#8217; contacts are going to see the same thing.<\/p>\n\n\n\n<p>A great WeChat Moments feature is that your WeChat banner ads will only be shown to a user once every 48 hours. This helps users to stay interested and engaged for the next ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the different ways Moments targets users for advertisements?<\/h3>\n\n\n\n<p>WeChat users are targeted in the same way as Facebook and Instagram users are targeted. WeChat Moments advertising uses demographic parameters such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gender<\/li>\n\n\n\n<li>Age: wide range of targeted ages from teenagers to elderly<\/li>\n\n\n\n<li>Location: home, work locations travel destinations, visits<\/li>\n\n\n\n<li>Educational background<\/li>\n\n\n\n<li>Interests &amp; hobbies depending on in-app activities<\/li>\n\n\n\n<li>Current relationship status<\/li>\n<\/ul>\n\n\n\n<p>To create optimized advert results, WeChat has hired data analysts drawn from leading internet companies. That said, clearly, WeChat does a good job of providing <strong>high-quality data<\/strong> that defines the users for marketers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"600\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/estee-lauder-lady-aiko-wechat-ads-banner.jpg\" alt=\"\" class=\"wp-image-59416\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/estee-lauder-lady-aiko-wechat-ads-banner.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/estee-lauder-lady-aiko-wechat-ads-banner-300x176.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/estee-lauder-lady-aiko-wechat-ads-banner-768x452.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/estee-lauder-lady-aiko-wechat-ads-banner-600x353.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What types of ads can be placed on WeChat Moments?<\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/marketingtochina.com\/how-to-register-an-official-account-on-wechat\/\" target=\"_blank\" rel=\"noreferrer noopener\">WeChat moments advertising<\/a><\/strong> is simply created by the brand&#8217;s Wechat official account profile. The ad allows up to forty characters of description together with a link. This is the basic look of the ad. Then this description is formatted into 3 different types according to the brand&#8217;s choice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Type 1: Post-formatted ads<\/h3>\n\n\n\n<p>Looking to target WeChat Moments users without being too obvious? Post-formatted ads are for you. This type of ad matches the size of <strong>user-generated Moments<\/strong> and is designed to appear in a user&#8217;s feed without disrupting their experience. <strong>Video ads can be up to 15 seconds long, and one large photo or a few small photos<\/strong> in the form of WeChat banner ads that match the same size can be used to display a product.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/1-2.jpg\" alt=\"How to Use WeChat Moments Ads for International Business\" class=\"wp-image-72836\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/1-2.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/1-2-300x225.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/1-2-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Type 2: Card-formatted ads<\/h3>\n\n\n\n<p>Card ads on WeChat Moments are wider than other posts, making them more easily noticeable. They function similarly to banner ads, giving advertisers a special space to advertise on WeChat. <\/p>\n\n\n\n<p><strong>Card-formatted ads can display single or multiple photos as well as 15 seconds video clips.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Type3: Specially formatted ads&nbsp;<\/h3>\n\n\n\n<p>Special format ads are a full advertising package that includes features such as <strong>full-frame interactive videos, celebrity presentations<\/strong>, and more. However, this type of banner ad display comes at a high price point. The minimum investment starts from 1 million RMB. Depending on how much is invested, different features will be unlocked.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">WeChat advertising &#8211; how much should you budget?<\/h2>\n\n\n\n<p>WeChat Moments ads are priced using the <strong>CPM model<\/strong>, which means brands have to make a payment for each thousand ad impressions.<\/p>\n\n\n\n<p>Depending on the brand&#8217;s target market, the competitiveness of the said field, and other advertisement factors, the CPM will be different. The ad type and targeting location are important details to factor that affects the costs as well.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/5-2.jpg\" alt=\"How to Use WeChat Moments Ads for International Business\" class=\"wp-image-72840\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/5-2.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/5-2-300x225.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/5-2-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to make an application for WeChat Moment ads<\/h2>\n\n\n\n<p>To begin advertising on WeChat, foreign brands need to first create WeChat official accounts and then contact Tencent ads representatives. However, the application process can be arduous for international brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How are WeChat moments ads beneficial to brands?<\/h2>\n\n\n\n<p>WeChat Moment&#8217;s advertisements provide brands with an opportunity to <strong>increase their branding, followers of their official account or WeChat mini-program<\/strong>, traffic to the main page as well as app downloads, and more.<\/p>\n\n\n\n<p>But maybe the most important part is by using WeChat Moments ads, businesses can take advantage of an opportunity to <strong>draw traffic from a target group of consumers <\/strong>who are not easy to reach and are usually not receptive to advertising.<\/p>\n\n\n\n<p>Do you plan to expand your business into China? WeChat advertising can be crucial to your brand&#8217;s reputation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/2-2.jpg\" alt=\"How to Use WeChat Moments Ads for International Business\" class=\"wp-image-72837\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/2-2.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/2-2-300x225.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/2-2-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Do you need help with WeChat ads? Contact us!<\/h2>\n\n\n\n<p>The WeChat ecosystem offers numerous advantages over traditional advertising, having the potential to reach large numbers of WeChat users quickly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"574\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/06\/CONTACT-BANNER-GMA.jpg\" alt=\"\" class=\"wp-image-70086\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/06\/CONTACT-BANNER-GMA.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/06\/CONTACT-BANNER-GMA-300x169.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/06\/CONTACT-BANNER-GMA-768x432.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/06\/CONTACT-BANNER-GMA-600x338.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<p>Our team of WeChat marketing experts has the knowledge and experience necessary to create comprehensive WeChat Moments Ad campaigns tailored to your needs. We can also provide you with valuable insights into how to optimize campaigns for higher conversion rates and better ROI. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Here are our WeChat services<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/GMA-Wechat-services.jpg\" alt=\"\" class=\"wp-image-63730\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/GMA-Wechat-services.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/GMA-Wechat-services-300x155.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/GMA-Wechat-services-768x398.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/GMA-Wechat-services-600x311.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With our help, you\u2019ll be able to get better user engagement and leverage WeChat\u2019s network for maximum reach in the Chinese market.<\/p>\n\n\n\n<p>If you\u2019re looking for an effective way to promote your products or services on WeChat, contact us today.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"435\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-1024x435.png\" alt=\"\" class=\"wp-image-64264\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-1024x435.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-300x127.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-768x326.png 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-600x255.png 600w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies.png 1357w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We explain how WeChat Moment Ads work and how we help international brands reach Chinese users with effective targeting, formats, and strategy.<\/p>\n","protected":false},"author":4,"featured_media":83390,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,4798],"tags":[],"class_list":["post-72835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-china-2","category-wechat-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/72835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/comments?post=72835"}],"version-history":[{"count":8,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/72835\/revisions"}],"predecessor-version":[{"id":83422,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/72835\/revisions\/83422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media\/83390"}],"wp:attachment":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media?parent=72835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/categories?post=72835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/tags?post=72835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}