{"id":57296,"date":"2025-10-10T07:27:43","date_gmt":"2025-10-10T07:27:43","guid":{"rendered":"https:\/\/marketingtochina.com\/?p=57296"},"modified":"2025-11-07T07:28:32","modified_gmt":"2025-11-07T07:28:32","slug":"qihoo360-search-engine-an-alternative-to-baidu","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/qihoo360-search-engine-an-alternative-to-baidu\/","title":{"rendered":"Qihoo 360 SEO: Boost Visibility on Qihoo Search Engine"},"content":{"rendered":"\n<p>Did you know that Qihoo 360 is the second most-used <a href=\"https:\/\/marketingtochina.com\/top-5-chinese-search-engines\/\" data-type=\"link\" data-id=\"https:\/\/marketingtochina.com\/top-5-chinese-search-engines\/\">search engine in China<\/a>, reaching millions of active users every day?<\/p>\n\n\n\n<p>While Baidu dominates the market, Qihoo 360 has built strong trust among Chinese consumers thanks to its focus on security, e-commerce, and gaming. For international brands, this platform offers a valuable opportunity to expand visibility and capture new audiences beyond Baidu.<\/p>\n\n\n\n<p>At Gentlemen Marketing Agency, we\u2019ve helped hundreds of foreign brands grow in China by combining SEO expertise, advertising strategy, and local insights. Our team understands how Qihoo 360 works\u2014and how to make it work for you.<\/p>\n\n\n\n<p>In this article, we\u2019ll explain how Qihoo 360 SEO can help your brand gain visibility, attract quality leads, and achieve a higher ROI in China\u2019s fast-moving digital landscape.<\/p>\n\n\n\n\n\n<section id=\"brxe-mgpwzx\" class=\"brxe-section\"><div id=\"brxe-yqoynz\" class=\"brxe-container\"><div id=\"brxe-kfqegn\" class=\"brxe-div\"><div id=\"brxe-mzqqxn\" class=\"brxe-block\"><i id=\"brxe-nqugfs\" class=\"fas fa-earth-asia brxe-icon\"><\/i><div id=\"brxe-cjjuuo\" class=\"brxe-text-basic\">Let\u2019s Discuss Your China Strategy<\/div><\/div><div id=\"brxe-cjopah\" class=\"brxe-text-basic\">Our specialists at GMA are here to help you understand the Chinese market and find the best strategy to reach your goals. Tell us about your brand, and let\u2019s build a strategy that works.<\/div><\/div><?xml encoding=\"UTF-8\"><div id=\"brxe-zifmsb\" data-script-id=\"zifmsb\" class=\"brxe-accordion-nested\"><div id=\"brxe-zpypiz\" class=\"brxe-block\"><div id=\"brxe-quxyyt\" class=\"brxe-block accordion-title-wrapper\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\" aria-controls=\"brxe-tbczbk\"><p id=\"brxe-riplut\" class=\"brxe-heading\">Contact us Now<\/p><i id=\"brxe-ygyjuv\" class=\"fas fa-arrow-down-long brxe-icon brx-icon-transform\"><\/i><\/div><div id=\"brxe-tbczbk\" class=\"brxe-block accordion-content-wrapper\" role=\"region\"><div id=\"brxe-qiyhmh\" class=\"brxe-shortcode\"><script>\nvar 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  } );} );\n<\/script>\n<\/div><\/div><\/div><\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Chinese Search Engines in 2025<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"721\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/10\/GMA-qihoo360.jpg\" alt=\"\" class=\"wp-image-57308\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/10\/GMA-qihoo360.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/10\/GMA-qihoo360-300x212.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/10\/GMA-qihoo360-768x543.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/10\/GMA-qihoo360-400x284.jpg 400w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n<\/div>\n\n\n<p>Baidu is and will undoubtedly remain for a long time the market leader of Chinese search engines with today over 70% share but the second in the ranking, <a href=\"https:\/\/www.360.cn\/\" target=\"_blank\" rel=\"noopener\">Qihoo 360<\/a> in fact, certainly deserves attention, both for results and for the applied strategy. In China, everything is fast and Qihoo 360 has been able to quickly gain the trust of many Chinese users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qihoo 360 a growing search engine in China<\/h3>\n\n\n\n<p>Until August 2012, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Qihoo_360\" target=\"_blank\" rel=\"noopener\">Qihoo 360<\/a> was known only for its antivirus software offerings, a very hot sector in China.<\/p>\n\n\n\n<p>The company Qihoo launched its very own search engine with the domain so.com. \u2018S\u2019 represents safe, and \u2018o\u2019 represent open. It immediately became the second most popular search engine in China, and progressively grew its user base and taking market share from Baidu. It changed the name to \u2018Haosou\u2019 in 2015, meaning \u2018easy to search\u2019 and reversed to the name of \u2018360 Search\u2019 in the following year<\/p>\n\n\n\n<p>Today it is Baidu&#8217;s main competitor, overtaking Sogou in just two years, reaching 10% of the share. Recall that Google has only 4% and only accessible from Hong Kong.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"542\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/10\/market-share-graphiquev2.jpg\" alt=\"\" class=\"wp-image-57297\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/10\/market-share-graphiquev2.jpg 718w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/10\/market-share-graphiquev2-300x226.jpg 300w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Why is Qihoo 360 gaining in popularity with Chinese netizens?<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1.Security<\/h4>\n\n\n\n<p>The first is the focus on security, promoting itself as &#8220;the safest search engine&#8221; using its reputation as a leader in anti-virus software. And safety is a highly valued value.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Collaboration with Alibaba<\/h4>\n\n\n\n<p>To generate traffic, then, one of the activities with the most returns was that related to e-commerce, with the launch of a joint site with the giant Alibaba.<\/p>\n\n\n\n<p>The common site is a search engine for online shopping, a very appreciated activity beyond the wall, supporting users in comparing prices. The success of the site has led Qihoo to earn significant income from its web traffic by redirecting its users to the e-commerce sites of its partner Alibaba: Taobao and Tmall.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Gaming Segment Developpement<\/h4>\n\n\n\n<p>Another important activity of Qihoo to erode market share was to decisively enter the online gaming sector, a very popular activity among Chinese users, with a strategic agreement with the popular social network Sina Weibo.<\/p>\n\n\n\n<p>Strategic agreements with Alibaba and Sina Weibo, a focus on security, e-commerce, and online games: that\u2019s how it developed traffic and become the second most used search engine in China in just two years.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"466\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/10\/Qihoo-360-Video-game.jpg\" alt=\"\" class=\"wp-image-57310\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/10\/Qihoo-360-Video-game.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/10\/Qihoo-360-Video-game-300x137.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/10\/Qihoo-360-Video-game-768x351.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n<\/div>\n\n\n<p>360 Search has over 50% penetration rate in the PC search engine in China according to CNNIC.com.<\/p>\n\n\n\n<p>Most of the China companies choose 360 PC Antivirus software for their company&#8217;s internet security. Once the antivirus software is installed, the 360 Browsers will also be installed. The default search engine of 360 browsers is 360 Search.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Benefit of launching Paid Ads Campaigns on 360 Search<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"564\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/10\/Qihoo-360-PAID-ADS.jpg\" alt=\"\" class=\"wp-image-57309\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/10\/Qihoo-360-PAID-ADS.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/10\/Qihoo-360-PAID-ADS-300x166.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/10\/Qihoo-360-PAID-ADS-768x425.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Simple Account opening process &#8211; for normal industries, you can create the account within 3-5 working days. It only takes 2 weeks from zero to ads online.<\/li>\n\n\n\n<li>It has a cheaper CPC (cost per click) compared with Baidu. CPC is the unit cost incurred by the advertiser for each click generated by a paid advertisement. It is obtained by dividing the cost of the advertising action by the number of clicks generated by the campaign.<\/li>\n\n\n\n<li>Better ROI (return on investment) &#8211; The advertising cost is reasonable.<\/li>\n\n\n\n<li>Free Big Data report &#8211; Market Share of your brand and competitors, Demographic Data, Search Volume Index<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Do you want to know more about Chinese search engines and Chinese digital marketing? Contact us<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"403\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/05\/06.jpg\" alt=\"GMA AGENCY\" class=\"wp-image-54999\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/05\/06.jpg 992w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/05\/06-300x122.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/05\/06-768x312.jpg 768w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/figure>\n\n\n\n<p>Gentlemen Marketing Agency is a digital marketing agency that is expert in helping foreign companies to establish or strengthen their position in China. We can help your brand increase sales in China, thanks to our services like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advertising<\/li>\n\n\n\n<li><a href=\"\/baidu-seo\/\">Baidu SEO<\/a>&amp;SEM<\/li>\n\n\n\n<li>Social Media<\/li>\n\n\n\n<li>PR<\/li>\n\n\n\n<li>KOL &amp; Influencers<\/li>\n\n\n\n<li>E-commerce and cross-border e-commerce<\/li>\n\n\n\n<li>Distribution<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/marketingtochina.com\/contact-us\/\">Contact-us to discuss it further!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our team helps foreign companies succeed on Qihoo 360, China\u2019s second search engine, with smart SEO and advertising strategies.<\/p>\n","protected":false},"author":4,"featured_media":82385,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[271,5292],"tags":[],"class_list":["post-57296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-seo","category-china-sem"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/57296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/comments?post=57296"}],"version-history":[{"count":10,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/57296\/revisions"}],"predecessor-version":[{"id":83035,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/57296\/revisions\/83035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media\/82385"}],"wp:attachment":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media?parent=57296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/categories?post=57296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/tags?post=57296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}