{"id":56919,"date":"2025-01-15T08:05:28","date_gmt":"2025-01-15T08:05:28","guid":{"rendered":"https:\/\/marketingtochina.com\/?p=56919"},"modified":"2025-11-07T06:04:05","modified_gmt":"2025-11-07T06:04:05","slug":"introduction-to-xiaohongshu-paid-ads-system","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/introduction-to-xiaohongshu-paid-ads-system\/","title":{"rendered":"Red Note Advertising \u2013 XiaoHongShu Ads Explained"},"content":{"rendered":"\n<p>Xiaohongshu is a Chinese social media and a shopping platform with <strong>over 200 million monthly active users<\/strong>.<\/p>\n\n\n\n<p>Also known as Little Red Book (or just RED, for short). It is a beauty, lifestyle, and fashion-focused app where people can share their own style and discover new products from around the world.<\/p>\n\n\n\n<p>Think the Instagram of China.<\/p>\n\n\n\n<p>So How to advertise on Little Red Book?<\/p>\n\n\n\n<p>In this practical guide, we will explain how to advertise on <a href=\"\/xiaohongshu-little-red-book-the-definitive-guide-for-advanced-marketers\/\"><strong>Xiaohongshu<\/strong><\/a> (Little Red Book native ads) and what are the benefits of doing so for your business. We will cover topics such as: How much does it cost to advertise on XiaoHongShu? <\/p>\n\n\n\n<p>What kind of ad formats can you use? Should you target male or female users in China? And many more!<\/p>\n\n\n\n\n\n<section id=\"brxe-mgpwzx\" class=\"brxe-section\"><div id=\"brxe-yqoynz\" class=\"brxe-container\"><div id=\"brxe-kfqegn\" class=\"brxe-div\"><div id=\"brxe-mzqqxn\" class=\"brxe-block\"><i id=\"brxe-nqugfs\" class=\"fas fa-earth-asia brxe-icon\"><\/i><div id=\"brxe-cjjuuo\" class=\"brxe-text-basic\">Let\u2019s Discuss Your China Strategy<\/div><\/div><div id=\"brxe-cjopah\" class=\"brxe-text-basic\">Our specialists at GMA are here to help you understand the Chinese market and find the best strategy to reach your goals. Tell us about your brand, and let\u2019s build a strategy that works.<\/div><\/div><?xml encoding=\"UTF-8\"><div id=\"brxe-zifmsb\" data-script-id=\"zifmsb\" class=\"brxe-accordion-nested\"><div id=\"brxe-zpypiz\" class=\"brxe-block\"><div id=\"brxe-quxyyt\" class=\"brxe-block accordion-title-wrapper\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\" aria-controls=\"brxe-tbczbk\"><p id=\"brxe-riplut\" class=\"brxe-heading\">Contact us Now<\/p><i id=\"brxe-ygyjuv\" class=\"fas fa-arrow-down-long brxe-icon brx-icon-transform\"><\/i><\/div><div id=\"brxe-tbczbk\" class=\"brxe-block accordion-content-wrapper\" role=\"region\"><div id=\"brxe-qiyhmh\" class=\"brxe-shortcode\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class=\"gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework\" data-form-theme=\"legacy\" data-form-index=\"0\" id=\"gform_wrapper_1\"><div id=\"gf_1\" class=\"gform_anchor\" tabindex=\"-1\"><\/div><form method=\"post\" enctype=\"multipart\/form-data\" target=\"gform_ajax_frame_1\" id=\"gform_1\" action=\"\/wp-json\/wp\/v2\/posts\/56919#gf_1\" data-formid=\"1\" novalidate>\n                        <div class=\"gform-body gform_body\"><ul id=\"gform_fields_1\" class=\"gform_fields top_label form_sublabel_below description_below validation_below\"><li id=\"field_1_1\" class=\"gfield gfield--type-name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label gfield_label_before_complex\">Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class=\"ginput_complex ginput_container ginput_container--name no_prefix no_first_name no_middle_name has_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row\" id=\"input_1_1\">\n                            \n                            \n                            \n                            <span id=\"input_1_1_6_container\" class=\"name_last gform-grid-col gform-grid-col--size-auto\">\n                                                    <input type=\"text\" name=\"input_1.6\" id=\"input_1_1_6\" value=\"\" tabindex=\"52\" aria-required=\"true\">\n                                                    <label for=\"input_1_1_6\" class=\"gform-field-label gform-field-label--type-sub \">Full Name<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_1_3\" class=\"gfield gfield--type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_3\">Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class=\"ginput_container ginput_container_email\">\n                            <input name=\"input_3\" id=\"input_1_3\" type=\"email\" value=\"\" class=\"large\" tabindex=\"54\" aria-required=\"true\" aria-invalid=\"false\">\n                        <\/div><\/li><li id=\"field_1_4\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_4\">Company name or Website<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input name=\"input_4\" id=\"input_1_4\" type=\"text\" value=\"\" class=\"large\" maxlength=\"200\" tabindex=\"55\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/li><li id=\"field_1_2\" class=\"gfield gfield--type-textarea gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_2\">What is your project?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class=\"ginput_container ginput_container_textarea\"><textarea name=\"input_2\" id=\"input_1_2\" class=\"textarea medium\" tabindex=\"56\" maxlength=\"500\" aria-required=\"true\" aria-invalid=\"false\" rows=\"10\" cols=\"50\"><\/textarea><\/div><\/li><li id=\"field_1_5\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><div class=\"ginput_container ginput_container_text\"><input name=\"input_5\" id=\"input_1_5\" type=\"hidden\" class=\"gform_hidden\" aria-invalid=\"false\" value=\"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/56919\"><\/div><\/li><\/ul><\/div>\n        <div class=\"gform-footer gform_footer top_label\"> <input type=\"submit\" id=\"gform_submit_button_1\" class=\"gform_button button\" onclick=\"gform.submission.handleButtonClick(this);\" data-submission-type=\"submit\" value=\"Submit\" tabindex=\"57\"> <input type=\"hidden\" name=\"gform_ajax\" value=\"form_id=1&amp;title=&amp;description=&amp;tabindex=49&amp;theme=legacy&amp;styles=[]&amp;hash=702c376a5f01b62e8c048a2725aa3b45\">\n            <input type=\"hidden\" class=\"gform_hidden\" name=\"gform_submission_method\" data-js=\"gform_submission_method_1\" value=\"iframe\">\n            <input type=\"hidden\" class=\"gform_hidden\" name=\"gform_theme\" data-js=\"gform_theme_1\" id=\"gform_theme_1\" value=\"legacy\">\n            <input type=\"hidden\" class=\"gform_hidden\" name=\"gform_style_settings\" data-js=\"gform_style_settings_1\" id=\"gform_style_settings_1\" value=\"[]\">\n            <input type=\"hidden\" class=\"gform_hidden\" name=\"is_submit_1\" value=\"1\">\n            <input type=\"hidden\" class=\"gform_hidden\" name=\"gform_submit\" value=\"1\">\n            \n            <input type=\"hidden\" class=\"gform_hidden\" name=\"gform_unique_id\" value=\"\">\n            <input type=\"hidden\" class=\"gform_hidden\" name=\"state_1\" value=\"WyJbXSIsImRmOTMzNzJhZTdiZGZiN2IxZGI2YmQwM2Y0YTQ0OTRmIl0=\">\n            <input type=\"hidden\" autocomplete=\"off\" class=\"gform_hidden\" name=\"gform_target_page_number_1\" id=\"gform_target_page_number_1\" value=\"0\">\n            <input type=\"hidden\" autocomplete=\"off\" class=\"gform_hidden\" name=\"gform_source_page_number_1\" id=\"gform_source_page_number_1\" value=\"1\">\n            <input type=\"hidden\" name=\"gform_field_values\" value=\"\">\n            \n        <\/div>\n                        <p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"ak_\"><label>&Delta;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"58\"><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><\/form>\n                        <\/div>\n\t\t                <iframe style=\"display:none;width:0px;height:0px;\" src=\"about:blank\" name=\"gform_ajax_frame_1\" id=\"gform_ajax_frame_1\" title=\"This iframe contains the logic required to handle Ajax powered Gravity Forms.\"><\/iframe>\n\t\t                <script>\ngform.initializeOnLoaded( function() {gformInitSpinner( 1, 'https:\/\/marketingtochina.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_1').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_1');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_1').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_1').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_1').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_1').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_1').val();gformInitSpinner( 1, 'https:\/\/marketingtochina.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [1, current_page]);window['gf_submitting_1'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_1').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_1').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [1]);window['gf_submitting_1'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_1').text());}else{jQuery('#gform_1').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"1\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_1\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_1\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_1\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 1, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n<\/div><\/div><\/div><\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">What are the characteristics of Xiaohongshu \/ Little Red Book?<\/h2>\n\n\n\n<p>Xiaohongshu is a fast-growing social e-commerce platform in China that combines e-commerce, user-generated content, and product reviews. It is <strong>popular among Chinese Generation Z consumers<\/strong> who value product reviews during the pre-purchasing phase. Companies are using it to capture this market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Xiaohongshu successfully combines social eCommerce and paid ads<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"574\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/02\/XIAOHONGSHU-LITTLE-RED-BOOK-SOCIAL-MEDIA-ECOMMERCE-CHINA.jpg\" alt=\"XIAO HONG SHU CHINESE SOCIAL MEDIA ECOMMERCE PLATFORM FOR BEAUTY AND LIFESTYLE BRANDS\" class=\"wp-image-69593\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/02\/XIAOHONGSHU-LITTLE-RED-BOOK-SOCIAL-MEDIA-ECOMMERCE-CHINA.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/02\/XIAOHONGSHU-LITTLE-RED-BOOK-SOCIAL-MEDIA-ECOMMERCE-CHINA-300x169.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/02\/XIAOHONGSHU-LITTLE-RED-BOOK-SOCIAL-MEDIA-ECOMMERCE-CHINA-768x432.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/02\/XIAOHONGSHU-LITTLE-RED-BOOK-SOCIAL-MEDIA-ECOMMERCE-CHINA-600x338.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n<\/div>\n\n\n<p>Xiahongshu stands out in the&nbsp;<strong>Chinese market<\/strong>&nbsp;as a unique social commerce platform that\u2019s ideal for <strong>targeting young, female consumers in China<\/strong>.<\/p>\n\n\n\n<p>This shopping and sharing platform is seen as a true <strong>word-of-mouth sharing community<\/strong> that offers many features and functions in one app. <\/p>\n\n\n\n<p>The app works as a launching point to enter the online world to do browsing, searching, socializing, and shopping altogether. Therefore, <strong>young Chinese go to Xiaohongshu multiple times per day<\/strong>.<\/p>\n\n\n\n<p>On this platform,<strong> Little Red Book users can share text, images, and short videos and make live streaming<\/strong>, touching on all areas of lifestyle, such as fashion, food, travel, cosmetics and beauty, fitness, apparel, and childcare products. <\/p>\n\n\n\n<p>Xiaohongshu enables Chinese consumers to buy overseas products directly through its app, therefore has attracted global brands to build official accounts, launch KOL campaigns, and pay to advertise to sell cross-border products.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"700\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/guerlain-X-elle-Colab.-Kol-Nana-RED.gif\" alt=\"\" class=\"wp-image-62581\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Xiaohongshu influencer marketing<\/h3>\n\n\n\n<p>Xiaohongshu KOLs (Key Opinion Leaders) have a considerable influence, arguably even more than their Western counterparts. This is due to the platform&#8217;s emphasis on <strong>word-of-mouth marketing.<\/strong><\/p>\n\n\n\n<p>One example of a KOL (Key Opinion Leader) on Xiaohongshu (also known as RED) is <strong>Becky Li<\/strong>, who has over 10 million followers on the platform. She is known for her fashion and beauty content marketing and has collaborated with numerous brands to promote their products to her followers. <\/p>\n\n\n\n<p>One of her recent collaborations was with the luxury brand Gucci, where she shared her experience of visiting the Gucci Garden in Florence, Italy, and showcased some of their products. <\/p>\n\n\n\n<p>This shows how KOLs on Xiaohongshu can have a significant influence on consumer behavior and purchasing decisions.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"720\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/KOL-Lu-Min-Tang-on-Xiaohongshu.jpg\" alt=\"\" class=\"wp-image-62503\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/KOL-Lu-Min-Tang-on-Xiaohongshu.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/KOL-Lu-Min-Tang-on-Xiaohongshu-300x212.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/KOL-Lu-Min-Tang-on-Xiaohongshu-768x542.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/KOL-Lu-Min-Tang-on-Xiaohongshu-600x424.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">How international brands can advertise on Xiaohongshu?<\/h2>\n\n\n\n<p>Xiaohongshu offers numerous paid and unpaid ways to promote brands and their products to Chinese consumers. These ways include opening an official brand account, partnering with KOLs &#8211; Key Opinion Leaders, and traditional paid ads. In this article we will analyze these types of advertising, focusing more on traditional paid advertising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Opening an official account on Xiaohongshu<\/h3>\n\n\n\n<p>Having an official account is a <strong>guarantee of authenticity<\/strong>. The official account is a means by which to interact with one&#8217;s community, increase brand awareness, and drive sales.<\/p>\n\n\n\n<p>Thanks to the official account, brands can share t<strong>he news with their followers, publish images and video content, sell products, and respond to fan reviews and comments<\/strong>, enriching the shopping experience for customers. <\/p>\n\n\n\n<p>If your content attracts the interest of your community, thanks to the type of sharing and word-of-mouth platform, you will quickly see your followers increase. <\/p>\n\n\n\n<p>Furthermore, with the increase in your followers, your brand will be seen as <strong>more reliable in the eyes of Chinese users<\/strong> who tend not to trust brands they do not know.<\/p>\n\n\n\n<p>To sum up, having an official account gives the brand the opportunity to interact with users through comments and transform inquiries into purchase opportunities.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1600\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/ACCOUNT.jpg\" alt=\"China Social Media - Xiaohongshu officila brand account\" class=\"wp-image-56920\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/ACCOUNT.jpg 2000w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/ACCOUNT-300x240.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/ACCOUNT-1024x819.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/ACCOUNT-768x614.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/ACCOUNT-1536x1229.jpg 1536w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/ACCOUNT-1080x864.jpg 1080w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">How to open an official account on Xiaohongshu?<\/h4>\n\n\n\n<p>To open an official account the company must first <strong>create a personal account<\/strong>, then deliver certain documents to Xiaohongshu, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The name of the company, logo, and trademark<\/li>\n\n\n\n<li>Chinese legal entity,<\/li>\n\n\n\n<li>Name, contact, and signature of the owner<\/li>\n<\/ul>\n\n\n\n<p>The peculiarity is that the registration of <strong>the official account is much cheaper<\/strong> than other e-commerce or social media platforms such as Tmall or JD.com. Furthermore, the requirements and times to open a verified profile are less restrictive than those of other platforms, such as WeChat and Weibo.<\/p>\n\n\n\n<p>Once the documents are approved, Little Red Book will open the shop and proceed with a training course for the company. The training provides a path to learn how to sell on the platform and optimize results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Collaborations with KOLs and influencers on Xiaohongshu<\/h3>\n\n\n\n<p>Influencers and KOLs are the <strong>most powerful form of advertising the platform has to offer<\/strong>. The reason is that Chinese consumer is very suspicious and before finalizing a purchase they usually check the quality of the brand and the product on different online sources.<\/p>\n\n\n\n<p><strong>One of the best ways to promote a brand and products is to hire KOLs (Key Opinion Leaders) and KOC (Key Opinion Consumers)<\/strong> that have a huge community online and are even more popular than celebrities in terms of communication and marketing. They are considered <strong>highly reliable, know their audience very well, and consequently know what content to offer them in a promotional campaign. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"985\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/KOLS-XIAO.jpg\" alt=\"China Social Media - Xiaohongshu Kols\" class=\"wp-image-56922\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/KOLS-XIAO.jpg 2000w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/KOLS-XIAO-300x148.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/KOLS-XIAO-1024x504.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/KOLS-XIAO-768x378.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/KOLS-XIAO-1536x756.jpg 1536w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/KOLS-XIAO-1080x532.jpg 1080w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p>Therefore, collaborating with influencers on the platform allows to increase the awareness, credibility, and desirability of companies.<\/p>\n\n\n\n<p>To achieve marketing success in China, many companies now collaborate with influencers and KOLs on the platform for this reason. Chinese and international companies such as Gucci, and Perfect Diary (the Chinese make-up brand), are working closely with both celebrities and KOLs to achieve these results.<\/p>\n\n\n\n<p>Xiaohongshu&#8217;s \u2018influencer platform\u2019, a database hosting around 10,000 influencers is designed to connect you to those most relevant to your niche and budget.<\/p>\n\n\n\n<p>For example, the popular beauty brand L&#8217;Or\u00e9al collaborated with Xiaohongshu <strong>to launch a new makeup collection exclusively for Chinese consumers<\/strong>. Through this partnership, <strong>L&#8217;Or\u00e9al was able to reach a wider audience and promote their products to Xiaohongshu&#8217;s millions of active users<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"720\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/06\/little-red-book-loreal.jpeg\" alt=\"\" class=\"wp-image-77052\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/06\/little-red-book-loreal.jpeg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/06\/little-red-book-loreal-300x212.jpeg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/06\/little-red-book-loreal-768x542.jpeg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Investing in traditional paid advertising on Xiaohongshu<\/h3>\n\n\n\n<p>Xiaohongshu offers <strong>various advertising tools for brands.<\/strong> If you have doubts about the effectiveness of influencer marketing or organic marketing, you can choose a more traditional way which can be a safe way to start.<\/p>\n\n\n\n<p>Many brands from several different industry sectors have shown good results from paid advertisements. The Cost-per-click of the paid advertisements starts at <strong>0.3 RMB\/CPC<\/strong> and the minimum ad fee is <strong>5K RMB.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">There are 2 forms of paid advertising on Xiaohongshu:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Xiaohongshu \u2018Pop-up\u2019 ads<\/strong><\/li>\n<\/ul>\n\n\n\n<p>A pop-up ad is displayed when Xiaohongshu users open the Xiaohongshu app. The announcement also gives access to the brand store directly by pressing a small button at the bottom of the page.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Xiaohongshu Integrated ads<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Integrated advertising appears in the news (in both the discovery and the following pages), displaying the accounts the user subscribes to. <\/p>\n\n\n\n<p>Users are advised of posts thanks to a small button at the bottom of the page on the left of the photo, called &#8220;Guanggao&#8221;, which means &#8220;advertising&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1600\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/POP-UP-ADS.jpg\" alt=\"China Social Media - Advertise on Xiaohongshu Paid Ads\" class=\"wp-image-56926\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/POP-UP-ADS.jpg 2000w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/POP-UP-ADS-300x240.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/POP-UP-ADS-1024x819.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/POP-UP-ADS-768x614.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/POP-UP-ADS-1536x1229.jpg 1536w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/POP-UP-ADS-1080x864.jpg 1080w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">You need to comply with regulations to advertise on Xiaohongshu<\/h4>\n\n\n\n<p>For the content to be reliable and truthful, Xiaohongshu and national advertising regulations prohibit companies from using languages \u200b\u200bsuch as &#8220;the best&#8221;, &#8220;the most&#8221;, &#8220;luxury&#8221;, &#8220;upscale&#8221; and others. Like this the Xiaohongshu app:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Try to prevent companies from misleading users to sell their products.<\/li>\n\n\n\n<li>Allows only trustworthy content and tries to satisfy its customers by checking the information.<\/li>\n<\/ul>\n\n\n\n<p>For a few years now, Xiaohongshu is <strong>becoming more and more of a platform for advertising<\/strong>. However, by striving to maintain the authenticity of the content, <strong>Xiaohongshu does not host it on a large scale<\/strong>.<\/p>\n\n\n\n<p>This process may not be the best strategy for Xiaohongshu for two main reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Because this option is new and information about users and their interests cannot yet be effectively used for platform targeting.<\/li>\n\n\n\n<li>Chinese users do not have much confidence in advertising but prefer advice and suggestions from users.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What apart from advertising? Open an online store on Xiaohongshu!<\/h2>\n\n\n\n<p>Xiaohongshu makes shopping much easier with the help of the in-app online store. In fact, thanks to this model, users are not required to exit the app, but can quickly make purchases within the app through mobile payment systems.<\/p>\n\n\n\n<p>Users of the platform can go directly to the brand store or they can see purchase (hyperlink) links when they see images and videos, and click on them to buy products.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1600\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/red-store.jpg\" alt=\"China Social Media - Xiaohongshu Red Store\" class=\"wp-image-56924\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/red-store.jpg 2000w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/red-store-300x240.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/red-store-1024x819.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/red-store-768x614.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/red-store-1536x1229.jpg 1536w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/red-store-1080x864.jpg 1080w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p>There are largely two types of stores in Xiaohongshu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One is self-operated by Xiaohongshu (Xiaohongshu supports your products and buys them in advance)<\/li>\n\n\n\n<li>One is operated by registered brands (The company creates its own store)<\/li>\n<\/ul>\n\n\n\n<p>Also, to create an individual seller store, the page must <strong>have a minimum of 1000 followers and the owner&#8217;s identity must be verified through ID verification<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to open a store and start selling on Xiaohongshu?<\/h3>\n\n\n\n<p>Here is a step-by-step guide to opening an online store on Xiaohongshu:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sign up for Xiaohongshu via company email<\/li>\n\n\n\n<li>Fill in registration information (Once these steps are complete, Xiaohongshu will analyze your registration application and process it)<\/li>\n\n\n\n<li>Sign the agreement online and the paper version<\/li>\n<\/ol>\n\n\n\n<p>Then, the company has access to its online store, as well as various training modules on the management platform Xiaohongshu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"720\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/06\/Xiaohongshu-Shopping-note.gif\" alt=\"Chinese Social Media and Kols - RED Shopping Notes\" class=\"wp-image-64149\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">We are your local partner in China!<\/h2>\n\n\n\n<p>We are a China-based marketing agency offering cost-effective solutions to foreign brands interested in tapping into the Chinese market. Our team of Chinese and foreign experts has the experience and know-how needed to succeed in this lucrative, yet complicated market.<br><br>Gentlemen Marketing Agency offers many digital marketing and e-commerce solutions, such as web design, e-commerce and social media marketing strategies, localization, market research, KOL marketing, and more.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1-1024x576.png\" alt=\"gma\" class=\"wp-image-74992\" style=\"width:840px;height:472px\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1-1024x576.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1-300x169.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1-768x432.png 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1-1536x864.png 1536w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Discovers our <a href=\"\/xiaohongshu-agency-china\/\">Xiaohongshu solutions:<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"720\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/08\/Get-started-on-Xiaohongshu-with-GMA.jpg\" alt=\"\" class=\"wp-image-65827\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/08\/Get-started-on-Xiaohongshu-with-GMA.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/08\/Get-started-on-Xiaohongshu-with-GMA-300x212.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/08\/Get-started-on-Xiaohongshu-with-GMA-768x542.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/08\/Get-started-on-Xiaohongshu-with-GMA-600x424.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<p>Don&#8217;t hesitate to leave us a comment or <strong><a href=\"https:\/\/cosmeticschinaagency.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact us<\/a><\/strong>, so that we can schedule a free consultation with one of our experts, that will learn about your brand and present you the best solutions for your China market strategy. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"435\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-1024x435.png\" alt=\"\" class=\"wp-image-64264\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-1024x435.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-300x127.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-768x326.png 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-600x255.png 600w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies.png 1357w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Little Red Book Advertising Explained: What are XiaoHongShu&#8217;s ad formats? How much ads on RED cost? And Best practices to follow.<\/p>\n","protected":false},"author":4,"featured_media":77060,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5500,279],"tags":[],"class_list":["post-56919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-little-red-book","category-social-media-china-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/56919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/comments?post=56919"}],"version-history":[{"count":15,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/56919\/revisions"}],"predecessor-version":[{"id":82741,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/56919\/revisions\/82741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media\/77060"}],"wp:attachment":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media?parent=56919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/categories?post=56919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/tags?post=56919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}