Swiss Business Culture VS China<\/strong><\/h2>\n\n\n\nAccording to Santan<\/a>der Website ,\u00a0 The Swiss business culture is characterized by formality, risk aversion, and strict planning. As the most heavily insured people in the world, the Swiss tend to be extremely cautious and take long-term consequences of their decisions into consideration. Nevertheless, as a nation at the forefront of international trade and industry with one of the most successful economies in the world, the Swiss are also quite open to engaging in business with foreigners. The culture of companies can vary depending on the region, as the French-speaking and Italian-speaking parts of the country have a more laid-back approach. That being said, values such as sobriety, tolerance and punctuality remain essential throughout the country.<\/p>\n\n\n\nMost companies in Switzerland have a rigid and deeply entrenched hierarchy. Most senior managers make the final decision. Subordinates, especially the ones whose area of expertise is relevant to the deal, are given a chance to speak; however, the final decision passes unquestioned once it is reached. Swiss firms with higher international exposure tend to adopt a less hierarchical structure and distribute the level of decision-making lower in the company.<\/p>\n\n\n\n
Personal relationships do not play an important role in securing a deal in Switzerland compared to Mediterranean countries. The Swiss tend to be reserved and do not appreciate any conversation about personal matters. Business is regarded with the utmost seriousness and humor is rarely used, even to break the ice.<\/p>\n\n\n\n
Swiss popularity in China<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/02\/44.png\")
<\/figure>\n<\/div>\n\n\nIn view of what we have reported previously, we can notice that the popularity of Swiss houses is primarily due to the very strong character of the business swiss etiquette.<\/p>\n\n\n\n
in an innovative drive, and with the aim of perfecting the customer experience, we have noticed a new trend within swiss ability as Swiss producer start making pink cheese for the Chinese market.<\/p>\n\n\n\n
According to the website thelocal.ch, a cheese maker in eastern Switzerland\u2019s Toggenburg region has produced pink cheese for a customer in China. The award-winning Stadlemann cheese factory in the town of Ganterschwil spent seven months developing the unusual-looking cheese known as Pink Queen after a customer in Hong Kong requested an authentic Swiss cheese \u2013 but in pink. The Pink Queen is described as a mild cheese created especially with Asian tastes in mind. \u201cThe biggest challenge was finding a natural colorant that didn\u2019t alter the maturation process of the cheese,\u201d cheesemaker J\u00fcrg Stadelmann told Swiss news site 20 Minuten.<\/p>\n\n\n\n
Initial attempts with beetroot and strawberry didn\u2019t work but finally, a solution was found that didn\u2019t affect the taste, Stadelmann explained.<\/p>\n\n\n\n
What that solution is, the cheese maker won\u2019t say, out of fear competitors could copy the idea. Stadelmann went on to say there are currently no plans to make cheeses in other colors. \u201cWe are just happy that the cheese came out well and met our quality standards,\u201d he said. In an interview with regional radio station FM1, Stadelmann said there had already been interest from restaurants in Switzerland who had told him the cheese looked and tasted great. The cheese maker told FM1 that there had been no reaction yet from the customer in Hong Kong as the cheese was still on its way there.<\/p>\n\n\n\n
How Switzerland companies Should Enter properly the Chinese market?<\/strong><\/h2>\n\n\n\nUsing Cross border e-commerce platforms<\/h3>\n\n\n\n![\"\"](\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/02\/45.png\")
<\/figure>\n<\/div>\n\n\nChinese e-commerce platforms are the easiest way to sell products in China. Developing your Business via Crossborder E-Commerce is a process that should be managed carefully. That means, you should :<\/p>\n\n\n\n
\n- Select the most suitable Chinese e-commerce platforms<\/li>\n<\/ul>\n\n\n\n
In China, we have Tmall, Taobao and JD.com, the giants of e-commerce. They are the biggest platforms and also the bests in terms of quality and safety.<\/p>\n\n\n\n
Because these e-commerce platforms are very popular in China, it\u2019s not easy to sell on that platform. Most of them only accept brands that have already a significant presence and realized high sales in China. That\u2019s why most of the cheese brands failed to sell on the giant platforms, Tmall, Taobao or JD.com.<\/p>\n\n\n
\n![\"\"](\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/02\/46.png\")
<\/figure>\n<\/div>\n\n\nIf you are a luxury Swiss brand or a premium brand, you can try to sell on Tmall and JD because the 2 platforms want to keep a high ranking and only offer to their consumers famous brands and quality products. That\u2019s why they are so selective.<\/p>\n\n\n\n
Don’t forget, the Wechat store that provides good e-shops. It\u2019s a bit more accessible for beginners of this market.<\/p>\n\n\n\n
\n- This Article<\/a> replies to all Questions about cross-border ECommerce in China, ALL (logistics, customers etc)<\/li>\n<\/ul>\n\n\n\n
Use Chinese Social Media to Promote Your Business<\/h3>\n\n\n\n![\"\"](\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/02\/47.png\")
<\/figure>\n<\/div>\n\n\nThe most popular and used social networks in China are WeChat and Weibo. Therefore, you can promote your seafood business through these two platforms which can push your business reputation online to a new high level.<\/p>\n\n\n\n
WeChat, developed by Tencent has more than 1 billion active users every day. The social media platform is more than just a simple social media app. Tencent developed a lot of other services to adapt content to users\u2019 needs.<\/p>\n\n\n\n
It\u2019s also very convenient for brands to communicate with their audience and increase engagement. The platform is known for its communication services in which users can send messages, share images and videos, voice call and video call other users on a closed network. Having an account on WeChat enables you to promote your brand via mobile or tablet.<\/p>\n\n\n\n
Weibo is the second-most mass-used social networking site in China, with around 82% penetration rate across the country and more than 650 million active users per day in 2018. Weibo is very popular because it\u2019s the first place where Chinese users can express themselves without suffering from the government\u2019s censorship. For the first time, Chinese people can speak about every subject, and they love it.<\/p>\n\n\n\n
This social microblogging network has also attracted more than 130,000 companies. It\u2019s very important for Swiss brands to create their own Weibo Official Account, and get their account verified. If your account is signed as verified, you will have more followers because it\u2019s legitimacy proof for Chinese users who know that the Weibo process to have a verified account is complicated and long but ensure the legitimacy of a brand.<\/p>\n\n\n\n
More than 56% of Weibo users follow at least one brand on Weibo. In addition, on Weibo, you don\u2019t need to be connected first to follow a brand.<\/p>\n\n\n\n
Be Visible via the SEO Campaign<\/h3>\n\n\n\n![\"\"](\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/02\/48.png\")
<\/figure>\n<\/div>\n\n\nDue to 75% of the research in China being on Baidu, you need to have a good ranking on Baidu to be visible if you want that consumers easily to find your business and buy cheese from you. To develop your visibility on Baidu, you can use different solutions:<\/p>\n\n\n\n
Most companies in Switzerland have a rigid and deeply entrenched hierarchy. Most senior managers make the final decision. Subordinates, especially the ones whose area of expertise is relevant to the deal, are given a chance to speak; however, the final decision passes unquestioned once it is reached. Swiss firms with higher international exposure tend to adopt a less hierarchical structure and distribute the level of decision-making lower in the company.<\/p>\n\n\n\n
Personal relationships do not play an important role in securing a deal in Switzerland compared to Mediterranean countries. The Swiss tend to be reserved and do not appreciate any conversation about personal matters. Business is regarded with the utmost seriousness and humor is rarely used, even to break the ice.<\/p>\n\n\n\n
Swiss popularity in China<\/strong><\/h2>\n\n\n\n<\/figure>\n<\/div>\n\n\nIn view of what we have reported previously, we can notice that the popularity of Swiss houses is primarily due to the very strong character of the business swiss etiquette.<\/p>\n\n\n\n
in an innovative drive, and with the aim of perfecting the customer experience, we have noticed a new trend within swiss ability as Swiss producer start making pink cheese for the Chinese market.<\/p>\n\n\n\n
According to the website thelocal.ch, a cheese maker in eastern Switzerland\u2019s Toggenburg region has produced pink cheese for a customer in China. The award-winning Stadlemann cheese factory in the town of Ganterschwil spent seven months developing the unusual-looking cheese known as Pink Queen after a customer in Hong Kong requested an authentic Swiss cheese \u2013 but in pink. The Pink Queen is described as a mild cheese created especially with Asian tastes in mind. \u201cThe biggest challenge was finding a natural colorant that didn\u2019t alter the maturation process of the cheese,\u201d cheesemaker J\u00fcrg Stadelmann told Swiss news site 20 Minuten.<\/p>\n\n\n\n
Initial attempts with beetroot and strawberry didn\u2019t work but finally, a solution was found that didn\u2019t affect the taste, Stadelmann explained.<\/p>\n\n\n\n
What that solution is, the cheese maker won\u2019t say, out of fear competitors could copy the idea. Stadelmann went on to say there are currently no plans to make cheeses in other colors. \u201cWe are just happy that the cheese came out well and met our quality standards,\u201d he said. In an interview with regional radio station FM1, Stadelmann said there had already been interest from restaurants in Switzerland who had told him the cheese looked and tasted great. The cheese maker told FM1 that there had been no reaction yet from the customer in Hong Kong as the cheese was still on its way there.<\/p>\n\n\n\n
How Switzerland companies Should Enter properly the Chinese market?<\/strong><\/h2>\n\n\n\nUsing Cross border e-commerce platforms<\/h3>\n\n\n\n<\/figure>\n<\/div>\n\n\nChinese e-commerce platforms are the easiest way to sell products in China. Developing your Business via Crossborder E-Commerce is a process that should be managed carefully. That means, you should :<\/p>\n\n\n\n
\n- Select the most suitable Chinese e-commerce platforms<\/li>\n<\/ul>\n\n\n\n
In China, we have Tmall, Taobao and JD.com, the giants of e-commerce. They are the biggest platforms and also the bests in terms of quality and safety.<\/p>\n\n\n\n
Because these e-commerce platforms are very popular in China, it\u2019s not easy to sell on that platform. Most of them only accept brands that have already a significant presence and realized high sales in China. That\u2019s why most of the cheese brands failed to sell on the giant platforms, Tmall, Taobao or JD.com.<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\nIf you are a luxury Swiss brand or a premium brand, you can try to sell on Tmall and JD because the 2 platforms want to keep a high ranking and only offer to their consumers famous brands and quality products. That\u2019s why they are so selective.<\/p>\n\n\n\n
Don’t forget, the Wechat store that provides good e-shops. It\u2019s a bit more accessible for beginners of this market.<\/p>\n\n\n\n
\n- This Article<\/a> replies to all Questions about cross-border ECommerce in China, ALL (logistics, customers etc)<\/li>\n<\/ul>\n\n\n\n
Use Chinese Social Media to Promote Your Business<\/h3>\n\n\n\n<\/figure>\n<\/div>\n\n\nThe most popular and used social networks in China are WeChat and Weibo. Therefore, you can promote your seafood business through these two platforms which can push your business reputation online to a new high level.<\/p>\n\n\n\n
WeChat, developed by Tencent has more than 1 billion active users every day. The social media platform is more than just a simple social media app. Tencent developed a lot of other services to adapt content to users\u2019 needs.<\/p>\n\n\n\n
It\u2019s also very convenient for brands to communicate with their audience and increase engagement. The platform is known for its communication services in which users can send messages, share images and videos, voice call and video call other users on a closed network. Having an account on WeChat enables you to promote your brand via mobile or tablet.<\/p>\n\n\n\n
Weibo is the second-most mass-used social networking site in China, with around 82% penetration rate across the country and more than 650 million active users per day in 2018. Weibo is very popular because it\u2019s the first place where Chinese users can express themselves without suffering from the government\u2019s censorship. For the first time, Chinese people can speak about every subject, and they love it.<\/p>\n\n\n\n
This social microblogging network has also attracted more than 130,000 companies. It\u2019s very important for Swiss brands to create their own Weibo Official Account, and get their account verified. If your account is signed as verified, you will have more followers because it\u2019s legitimacy proof for Chinese users who know that the Weibo process to have a verified account is complicated and long but ensure the legitimacy of a brand.<\/p>\n\n\n\n
More than 56% of Weibo users follow at least one brand on Weibo. In addition, on Weibo, you don\u2019t need to be connected first to follow a brand.<\/p>\n\n\n\n
Be Visible via the SEO Campaign<\/h3>\n\n\n\n<\/figure>\n<\/div>\n\n\nDue to 75% of the research in China being on Baidu, you need to have a good ranking on Baidu to be visible if you want that consumers easily to find your business and buy cheese from you. To develop your visibility on Baidu, you can use different solutions:<\/p>\n\n\n\n
<\/figure>\n<\/div>\n\n\nIn view of what we have reported previously, we can notice that the popularity of Swiss houses is primarily due to the very strong character of the business swiss etiquette.<\/p>\n\n\n\n
in an innovative drive, and with the aim of perfecting the customer experience, we have noticed a new trend within swiss ability as Swiss producer start making pink cheese for the Chinese market.<\/p>\n\n\n\n
According to the website thelocal.ch, a cheese maker in eastern Switzerland\u2019s Toggenburg region has produced pink cheese for a customer in China. The award-winning Stadlemann cheese factory in the town of Ganterschwil spent seven months developing the unusual-looking cheese known as Pink Queen after a customer in Hong Kong requested an authentic Swiss cheese \u2013 but in pink. The Pink Queen is described as a mild cheese created especially with Asian tastes in mind. \u201cThe biggest challenge was finding a natural colorant that didn\u2019t alter the maturation process of the cheese,\u201d cheesemaker J\u00fcrg Stadelmann told Swiss news site 20 Minuten.<\/p>\n\n\n\n
Initial attempts with beetroot and strawberry didn\u2019t work but finally, a solution was found that didn\u2019t affect the taste, Stadelmann explained.<\/p>\n\n\n\n
What that solution is, the cheese maker won\u2019t say, out of fear competitors could copy the idea. Stadelmann went on to say there are currently no plans to make cheeses in other colors. \u201cWe are just happy that the cheese came out well and met our quality standards,\u201d he said. In an interview with regional radio station FM1, Stadelmann said there had already been interest from restaurants in Switzerland who had told him the cheese looked and tasted great. The cheese maker told FM1 that there had been no reaction yet from the customer in Hong Kong as the cheese was still on its way there.<\/p>\n\n\n\n
How Switzerland companies Should Enter properly the Chinese market?<\/strong><\/h2>\n\n\n\nUsing Cross border e-commerce platforms<\/h3>\n\n\n\n<\/figure>\n<\/div>\n\n\nChinese e-commerce platforms are the easiest way to sell products in China. Developing your Business via Crossborder E-Commerce is a process that should be managed carefully. That means, you should :<\/p>\n\n\n\n
\n- Select the most suitable Chinese e-commerce platforms<\/li>\n<\/ul>\n\n\n\n
In China, we have Tmall, Taobao and JD.com, the giants of e-commerce. They are the biggest platforms and also the bests in terms of quality and safety.<\/p>\n\n\n\n
Because these e-commerce platforms are very popular in China, it\u2019s not easy to sell on that platform. Most of them only accept brands that have already a significant presence and realized high sales in China. That\u2019s why most of the cheese brands failed to sell on the giant platforms, Tmall, Taobao or JD.com.<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\nIf you are a luxury Swiss brand or a premium brand, you can try to sell on Tmall and JD because the 2 platforms want to keep a high ranking and only offer to their consumers famous brands and quality products. That\u2019s why they are so selective.<\/p>\n\n\n\n
Don’t forget, the Wechat store that provides good e-shops. It\u2019s a bit more accessible for beginners of this market.<\/p>\n\n\n\n
\n- This Article<\/a> replies to all Questions about cross-border ECommerce in China, ALL (logistics, customers etc)<\/li>\n<\/ul>\n\n\n\n
Use Chinese Social Media to Promote Your Business<\/h3>\n\n\n\n<\/figure>\n<\/div>\n\n\nThe most popular and used social networks in China are WeChat and Weibo. Therefore, you can promote your seafood business through these two platforms which can push your business reputation online to a new high level.<\/p>\n\n\n\n
WeChat, developed by Tencent has more than 1 billion active users every day. The social media platform is more than just a simple social media app. Tencent developed a lot of other services to adapt content to users\u2019 needs.<\/p>\n\n\n\n
It\u2019s also very convenient for brands to communicate with their audience and increase engagement. The platform is known for its communication services in which users can send messages, share images and videos, voice call and video call other users on a closed network. Having an account on WeChat enables you to promote your brand via mobile or tablet.<\/p>\n\n\n\n
Weibo is the second-most mass-used social networking site in China, with around 82% penetration rate across the country and more than 650 million active users per day in 2018. Weibo is very popular because it\u2019s the first place where Chinese users can express themselves without suffering from the government\u2019s censorship. For the first time, Chinese people can speak about every subject, and they love it.<\/p>\n\n\n\n
This social microblogging network has also attracted more than 130,000 companies. It\u2019s very important for Swiss brands to create their own Weibo Official Account, and get their account verified. If your account is signed as verified, you will have more followers because it\u2019s legitimacy proof for Chinese users who know that the Weibo process to have a verified account is complicated and long but ensure the legitimacy of a brand.<\/p>\n\n\n\n
More than 56% of Weibo users follow at least one brand on Weibo. In addition, on Weibo, you don\u2019t need to be connected first to follow a brand.<\/p>\n\n\n\n
Be Visible via the SEO Campaign<\/h3>\n\n\n\n<\/figure>\n<\/div>\n\n\nDue to 75% of the research in China being on Baidu, you need to have a good ranking on Baidu to be visible if you want that consumers easily to find your business and buy cheese from you. To develop your visibility on Baidu, you can use different solutions:<\/p>\n\n\n\n
<\/figure>\n<\/div>\n\n\nChinese e-commerce platforms are the easiest way to sell products in China. Developing your Business via Crossborder E-Commerce is a process that should be managed carefully. That means, you should :<\/p>\n\n\n\n
- \n
- Select the most suitable Chinese e-commerce platforms<\/li>\n<\/ul>\n\n\n\n
In China, we have Tmall, Taobao and JD.com, the giants of e-commerce. They are the biggest platforms and also the bests in terms of quality and safety.<\/p>\n\n\n\n
Because these e-commerce platforms are very popular in China, it\u2019s not easy to sell on that platform. Most of them only accept brands that have already a significant presence and realized high sales in China. That\u2019s why most of the cheese brands failed to sell on the giant platforms, Tmall, Taobao or JD.com.<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\nIf you are a luxury Swiss brand or a premium brand, you can try to sell on Tmall and JD because the 2 platforms want to keep a high ranking and only offer to their consumers famous brands and quality products. That\u2019s why they are so selective.<\/p>\n\n\n\n
Don’t forget, the Wechat store that provides good e-shops. It\u2019s a bit more accessible for beginners of this market.<\/p>\n\n\n\n
- \n
- This Article<\/a> replies to all Questions about cross-border ECommerce in China, ALL (logistics, customers etc)<\/li>\n<\/ul>\n\n\n\n
Use Chinese Social Media to Promote Your Business<\/h3>\n\n\n
\n<\/figure>\n<\/div>\n\n\nThe most popular and used social networks in China are WeChat and Weibo. Therefore, you can promote your seafood business through these two platforms which can push your business reputation online to a new high level.<\/p>\n\n\n\n
WeChat, developed by Tencent has more than 1 billion active users every day. The social media platform is more than just a simple social media app. Tencent developed a lot of other services to adapt content to users\u2019 needs.<\/p>\n\n\n\n
It\u2019s also very convenient for brands to communicate with their audience and increase engagement. The platform is known for its communication services in which users can send messages, share images and videos, voice call and video call other users on a closed network. Having an account on WeChat enables you to promote your brand via mobile or tablet.<\/p>\n\n\n\n
Weibo is the second-most mass-used social networking site in China, with around 82% penetration rate across the country and more than 650 million active users per day in 2018. Weibo is very popular because it\u2019s the first place where Chinese users can express themselves without suffering from the government\u2019s censorship. For the first time, Chinese people can speak about every subject, and they love it.<\/p>\n\n\n\n
This social microblogging network has also attracted more than 130,000 companies. It\u2019s very important for Swiss brands to create their own Weibo Official Account, and get their account verified. If your account is signed as verified, you will have more followers because it\u2019s legitimacy proof for Chinese users who know that the Weibo process to have a verified account is complicated and long but ensure the legitimacy of a brand.<\/p>\n\n\n\n
More than 56% of Weibo users follow at least one brand on Weibo. In addition, on Weibo, you don\u2019t need to be connected first to follow a brand.<\/p>\n\n\n\n
Be Visible via the SEO Campaign<\/h3>\n\n\n
\n<\/figure>\n<\/div>\n\n\nDue to 75% of the research in China being on Baidu, you need to have a good ranking on Baidu to be visible if you want that consumers easily to find your business and buy cheese from you. To develop your visibility on Baidu, you can use different solutions:<\/p>\n\n\n\n
- This Article<\/a> replies to all Questions about cross-border ECommerce in China, ALL (logistics, customers etc)<\/li>\n<\/ul>\n\n\n\n
![\"\"](\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/02\/Marketing.gif\")
<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"