{"id":42606,"date":"2025-12-19T10:56:13","date_gmt":"2025-12-19T10:56:13","guid":{"rendered":"https:\/\/marketingtochina.com\/?p=42606"},"modified":"2025-12-19T10:56:15","modified_gmt":"2025-12-19T10:56:15","slug":"chinese-app-dianping-promote-restaurant","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/chinese-app-dianping-promote-restaurant\/","title":{"rendered":"Dianping Marketing: What is Dianping &amp; Why it Matters"},"content":{"rendered":"\n<p>Chinese diners don\u2019t look for menus anymore, they look at Dianping.\u00a0<\/p>\n\n\n\n<p>In fact, this platform handles over 20 million food orders every single day. For a restaurant, being invisible on Dianping means losing out on the world\u2019s most active and tech-savvy consumer base.<\/p>\n\n\n\n<p>Dianping is the &#8220;digital bible&#8221; for food and lifestyle in China. It is where millions of users go to discover new tastes, book tables, and hunt for the best deals. If you want Chinese customers to find your tables, you need to understand how this ecosystem works.<\/p>\n\n\n\n<p>Our agency has spent years helping restaurants and F&amp;B brands break into the Chinese market with precision. We have seen firsthand how a strong presence on this app can turn a quiet storefront into a local hotspot. We know the local algorithms and, more importantly, we know what makes a Chinese diner click &#8220;reserve.&#8221;<\/p>\n\n\n\n<p>In this article, we will show you how to master&nbsp;<strong>Dianping marketing<\/strong>&nbsp;for your restaurant. We will guide you through building a 5-star reputation, using &#8220;Must-Eat&#8221; lists to your advantage, and turning reviews into a steady stream of guests.<\/p>\n\n\n\n\n\n<section id=\"brxe-mgpwzx\" class=\"brxe-section\"><div id=\"brxe-yqoynz\" class=\"brxe-container\"><div id=\"brxe-kfqegn\" class=\"brxe-div\"><div id=\"brxe-mzqqxn\" class=\"brxe-block\"><i id=\"brxe-nqugfs\" class=\"fas fa-earth-asia brxe-icon\"><\/i><div id=\"brxe-cjjuuo\" class=\"brxe-text-basic\">Let\u2019s Discuss Your China Strategy<\/div><\/div><div id=\"brxe-cjopah\" class=\"brxe-text-basic\">Our specialists at GMA are here to help you understand the Chinese market and find the best strategy to reach your goals. Tell us about your brand, and let\u2019s build a strategy that works.<\/div><\/div><?xml encoding=\"UTF-8\"><div id=\"brxe-zifmsb\" data-script-id=\"zifmsb\" class=\"brxe-accordion-nested\"><div id=\"brxe-zpypiz\" class=\"brxe-block\"><div id=\"brxe-quxyyt\" class=\"brxe-block accordion-title-wrapper\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\" aria-controls=\"brxe-tbczbk\"><p id=\"brxe-riplut\" class=\"brxe-heading\">Contact us Now<\/p><i id=\"brxe-ygyjuv\" class=\"fas fa-arrow-down-long brxe-icon brx-icon-transform\"><\/i><\/div><div id=\"brxe-tbczbk\" class=\"brxe-block accordion-content-wrapper\" role=\"region\"><div id=\"brxe-qiyhmh\" class=\"brxe-shortcode\"><script>\nvar 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  } );} );\n<\/script>\n<\/div><\/div><\/div><\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Meet the Chinese leading O2O platform, Dianping<\/h2>\n\n\n\n<p>People often use the American company <a href=\"https:\/\/en.wikipedia.org\/wiki\/Yelp\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Yelp<\/em><\/a>&nbsp;to present Dianping but actually, Dianping was created before Yelp. It was founded in April 2003, as the first website providing independent consumer reviews on local services in the world. Dianping is headquartered in Shanghai, China, with established branch operations in 250 cities nationwide. Today, it is China&#8217;s leading O2O (online to offline) platform for urban and lifestyle services.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A review app \u2026 with 2020 data<\/h2>\n\n\n\n<p>Chinese consumers rely on Dianping app for restaurants searching. The app provides merchant information and a lot of consumer reviews. Dianping has more than 260 million active users per month. Over 100 million user-generated reviews.<\/p>\n\n\n\n<p><strong>Annual Active Merchants<\/strong> on its platform grew by 16.2% to 5.9 million in the 12 months ended June 30, 2019 from 5.1 million in the 12 months ended June 30, 2018. it also served nearly 400 million Chinese users.<\/p>\n\n\n\n<p>Overall monetization rate increased to 14.3% in the three months ended June 30, 2019, from 12.2% in the same period of 2018.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;Convenience at the heart of Succeding in China<\/h3>\n\n\n\n<p>Wang Xing&#8217;s (founder of Meituan) goal: to help people &#8220;eat better, live better&#8221;. Bet successfully since his empire has become so powerful that it is even more advantageous to have a meal delivered than to cook yourself. Thanks to a powerful artificial intelligence program, deliveries are optimized in time and cost, allowing more than 20 million orders every day.<\/p>\n\n\n\n<p>Food and beverage are not lacking at all in China. Walking across china\u2019s street, you will see restaurants and snack stands anywhere. Also, there is a huge competition in this market. Cities\u2019 landscape is changing fast, with new stores opening and taking the place other shops.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"780\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/06\/dianping-paris-1024x780.png\" alt=\"\" class=\"wp-image-42608\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/06\/dianping-paris-1024x780.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/06\/dianping-paris-300x229.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/06\/dianping-paris-768x585.png 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/06\/dianping-paris-1080x823.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Offering Good deals is not to neglect<\/h3>\n\n\n\n<p>Dianping also offers group-buying, online restaurant reservations, take-out delivery, e-coupon promotions, and other O2O services, covering local businesses in industries including dining, movies, lodging, entertainment, beauty, wedding, mom &amp; kids, home renovations, etc. With its growing number of users, Dianping is becoming the most powerful online partner for local businesses.<\/p>\n\n\n\n<p>In addition, abroad restaurants are also entering this platform in order to attract more Chinese consumers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dianping is seeking to create a community<\/h2>\n\n\n\n<p>Dianping updated the version for its app for the sixth time within 3 months. People said that its main weakness is that users only go to Dianping to check information about a place to eat and then they exit the application while there are so many other features to use on its platform. This is also because customers are accustomed to other mobile apps for food and beverage delivery.<\/p>\n\n\n\n<p>To catch the attention of users and help its app to become more valuable, Dianping is developing itself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Learning from Xiaohongshu and Douyin<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"849\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/06\/Dianping-xiaohongshu-red-1024x849.jpg\" alt=\"\" class=\"wp-image-42610\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/06\/Dianping-xiaohongshu-red-1024x849.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/06\/Dianping-xiaohongshu-red-300x249.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/06\/Dianping-xiaohongshu-red-768x636.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/06\/Dianping-xiaohongshu-red.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Xiaohongshu or Little Red Book and <a href=\"https:\/\/marketingtochina.com\/douyin-marketing-trends\/\">Douyin<\/a> are two very popular apps in China. The first one is an app for sharing things about life. It includes feedback on products, and small tips and it is a daily used app by a lot of Chinese consumers (an article will be written later about Little Red Book). You can find it in the photo, on the right Little red book\u2019s platform, and on the left the Dianping\u2019s latest updated interface for sharing.<\/p>\n\n\n\n<p>Chinese consumers spend a lot of time on social media apps. Douyin is the hottest one in China. It is an app for mini-videos (like the American app Vines), to watch but also to create. Dianping is trying to add video sharing on its platform to engage its users and keep them longer in Dianping App.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cFake restaurants\u201d on Dianping<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"428\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/06\/dianping-restaurants-fake.jpg\" alt=\"\" class=\"wp-image-42609\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/06\/dianping-restaurants-fake.jpg 640w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/06\/dianping-restaurants-fake-300x201.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p>In December 2017, Dianping faced some troubles by letting license-free restaurants settle in its platform. Actually, the restaurant used another one\u2019s license to apply for a presence on Dianping. It was discovered by the real owner of the license, who said \u201cif there are troubles later, we will be the one to be pursued by the legislation\u201d<\/p>\n\n\n\n<p>This kind of case happened also <a href=\"http:\/\/edition.cnn.com\/2014\/10\/15\/travel\/china-fake-restaurant-chachawan\/\" target=\"_blank\" rel=\"noreferrer noopener\">befo<\/a>re. Why are license-free restaurants allowed to enter Dianping? The main reason is that the online ordering platform does not strictly check the catering service providers. After the problem, it removed the store from its platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to attract Chinese customers?<\/h2>\n\n\n\n<p>As we said, competition is very important in the Chinese catering industry. Those who succeed, have to make sure of three points:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product Quality<\/h3>\n\n\n\n<p>This is an essential characteristic to ensure food and beverage companies, especially in China. This is because of scandals that happened in the past in the country, which have caused health issues for a lot of people. It also generated fear among consumers and now they care much more about what they are eating.&nbsp; The second reason is that the Chinese are seeking greater quality products and ways of life. Bad quality or non-nutritious foods will be replaced over time by the most high-end ones. This is a trend in China that will keep going along with the country\u2019s growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brand reputation in the Chinese F&amp;B is Key<\/h3>\n\n\n\n<p>Chinese people are very connected to them. They do not trust a lot in Brands but more in other consumers. This is also why companies are trying to create communities and go on branding strategies. Chinese social network helps them to achieve that, providing many ways to advertise and interact with their target consumers. But at the same time, the information spreads fast over the Chinese network in and Brands have to be careful of that.<\/p>\n\n\n\n<p><strong>GMA can help you to increase your visibility and manage your communities on Chinese social networks. Contact us to <a href=\"\/we-are-your-social-media-partner-in-china\/\">learn more<\/a>. <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Online presence<\/h2>\n\n\n\n<p>Actually, an online presence is not only needed for the catering industry but for almost <a href=\"\/guide-understanding-e-commerce-market-china\/\">all activities<\/a> in China. Dianping has become an indispensable smartphone application for Chinese-speaking consumers. Whatever you are doing business in China or in another country, Dianping is the main app to consider in order to reach Chinese consumers.<\/p>\n\n\n\n<p><strong>You can make a difference with your competitors. <\/strong>As Chinese are accustomed to this kind of app, be present on it will naturally attract more clients. In addition, it offers them a better experience and it is a benefit for your promotion in Chinese.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u201cMust-have new strategy&#8221;<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"111\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/07\/dazhong4.png\" alt=\"dazhong adv\" class=\"wp-image-55341\"\/><\/figure>\n<\/div>\n\n\n<p>In April 2020 Dazhong officially announced the&#8221; 2020 must-have series&#8221; or \u201c\u5fc5\u4f4f\u699c\u201d shortlist, converting not only restaurants but also shopping malls, hotels, and attractions.<\/p>\n\n\n\n<p>A total of 1990 business from 35 cities across China joined the new campaign. comparing with the&#8221; 2019 must-have series&#8221;, in 2020 the app received more than 8.7 million authentic reviews created by 3.2 million commentators.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dazhong diversifying in health trends<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/07\/dazhongdp1-1024x555.jpg\" alt=\"\" class=\"wp-image-55378\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/07\/dazhongdp1-1024x555.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/07\/dazhongdp1-300x163.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/07\/dazhongdp1-768x416.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/07\/dazhongdp1-1536x832.jpg 1536w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/07\/dazhongdp1-1080x585.jpg 1080w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/07\/dazhongdp1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>in 2020 Dazhong Dianping with a platform diversified to all kinds of businesses such as beauty services, shopping, and many other categories where you can share your experience of the community you share at. they also offer electronic coupons for all these new leisure activities that you have found through these new features in the app<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"313\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/05\/Gentlemen-Marketing-Agency-Black-Logo-1024x313.png\" alt=\"\" class=\"wp-image-41432\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/05\/Gentlemen-Marketing-Agency-Black-Logo-1024x313.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/05\/Gentlemen-Marketing-Agency-Black-Logo-300x92.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/05\/Gentlemen-Marketing-Agency-Black-Logo-768x235.png 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/05\/Gentlemen-Marketing-Agency-Black-Logo-1080x331.png 1080w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/05\/Gentlemen-Marketing-Agency-Black-Logo.png 1630w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>GMA is up-to-date with the latest marketing tools in China and we can also provide help on your business development in China. Our agency offers a complete range of services for e-commerce marketers from e-commerce consulting to digital marketing operations, including services about Dianping and Meituan.<\/p>\n\n\n\n<p>Feel free to contact us for more information.<\/p>\n\n\n\n<p>You may like&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/vietnam-becoming-hot-destination-chinese-tourists\/\">Vietnam is becoming a hot destination for Chinese tourists&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"\/agency-little-red-book-china-xiaohongshu\/\">Agency little red book China Xiaohonshu&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"\/craze-of-victoria-secret-china\/\">The craze of Victoria secret in China<\/a><\/li>\n\n\n\n<li>http:\/\/www.ittime.com.cn\/news\/news_35710.shtml<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Not sure what is Dianping? Our agency breaks down the essentials and shows how we use Dianping marketing to scale international brands in China fast.<\/p>\n","protected":false},"author":4,"featured_media":83334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[393,279],"tags":[],"class_list":["post-42606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-beverage-2","category-social-media-china-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/42606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/comments?post=42606"}],"version-history":[{"count":7,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/42606\/revisions"}],"predecessor-version":[{"id":83347,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/42606\/revisions\/83347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media\/83334"}],"wp:attachment":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media?parent=42606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/categories?post=42606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/tags?post=42606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}