{"id":40209,"date":"2025-06-02T14:12:59","date_gmt":"2025-06-02T14:12:59","guid":{"rendered":"https:\/\/marketingtochina.com\/?page_id=40209"},"modified":"2025-11-07T04:15:27","modified_gmt":"2025-11-07T04:15:27","slug":"wechat-advertising","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/wechat-advertising\/","title":{"rendered":"Wechat Advertising: Wechat Ads Types, Cost &amp; Strategies"},"content":{"rendered":"\n<p>WeChat, with over 1.2 billion monthly active users, isn&#8217;t just a messaging app. It is the core of the Chinese digital ecosystem.<br>For any brand aiming to break into China, mastering WeChat ads is no longer optional. It shapes everything from social engagement to direct sales.<br><br>At GMA, we\u2019ve spent over a decade mastering WeChat advertising as a <a href=\"https:\/\/marketingtochina.com\/gma-wechat-agency\/\" data-type=\"page\" data-id=\"72125\">Wechat Agency<\/a>, helping global brands like yours achieve remarkable results in this competitive space.<\/p>\n\n\n\n<p>We are working closely with Tencent to provide the latest cutting-edge strategies with deep market insights to maximize ROI for our clients.<\/p>\n\n\n\n<p>In the next few minutes, you\u2019ll learn key ad types, budget considerations, and proven strategies to launch successful WeChat campaigns in 2024.<\/p>\n\n\n\n\n\n<section id=\"brxe-mgpwzx\" class=\"brxe-section\"><div id=\"brxe-yqoynz\" class=\"brxe-container\"><div id=\"brxe-kfqegn\" class=\"brxe-div\"><div id=\"brxe-mzqqxn\" class=\"brxe-block\"><i id=\"brxe-nqugfs\" class=\"fas fa-earth-asia brxe-icon\"><\/i><div id=\"brxe-cjjuuo\" class=\"brxe-text-basic\">Let\u2019s Discuss Your China Strategy<\/div><\/div><div id=\"brxe-cjopah\" class=\"brxe-text-basic\">Our specialists at GMA are here to help you understand the Chinese market and find the best strategy to reach your goals. Tell us about your brand, and let\u2019s build a strategy that works.<\/div><\/div><?xml encoding=\"UTF-8\"><div id=\"brxe-zifmsb\" data-script-id=\"zifmsb\" class=\"brxe-accordion-nested\"><div id=\"brxe-zpypiz\" class=\"brxe-block\"><div id=\"brxe-quxyyt\" class=\"brxe-block accordion-title-wrapper\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\" aria-controls=\"brxe-tbczbk\"><p id=\"brxe-riplut\" class=\"brxe-heading\">Contact us Now<\/p><i id=\"brxe-ygyjuv\" class=\"fas fa-arrow-down-long brxe-icon brx-icon-transform\"><\/i><\/div><div id=\"brxe-tbczbk\" class=\"brxe-block accordion-content-wrapper\" role=\"region\"><div id=\"brxe-qiyhmh\" class=\"brxe-shortcode\"><script>\nvar 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  } );} );\n<\/script>\n<\/div><\/div><\/div><\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Quick Summary<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>WeChat&#8217;s Massive User Base:<\/strong> The platform boasts over 1.2 billion monthly active users, making it a prime advertising space in China.<\/li>\n\n\n\n<li><strong>Variety of Ad Types:<\/strong> WeChat offers banner ads, Moments ads, mini-program ads, and KOLs advertising, catering to diverse marketing strategies.<\/li>\n\n\n\n<li><strong>Banner Advertising: <\/strong>Effective for growing WeChat followers, with costs ranging from 8 to 20 RMB per follower and a minimum entry price of 50,000 RMB.<\/li>\n\n\n\n<li><strong>Moments Advertising: <\/strong>High exposure but restricted to established brands or foreign companies operating in China, with a minimum budget of 50,000 RMB.<\/li>\n\n\n\n<li><strong>Mini-Program Ads:<\/strong> Launched in 2017, these ads offer additional reach within WeChat&#8217;s ecosystem, with entry prices starting at 50,000 RMB.<\/li>\n\n\n\n<li><strong>KOL Collaborations:<\/strong> Engaging Key Opinion Leaders can significantly extend brand reach and impact, with payment models including flat fees or commission-based.<\/li>\n\n\n\n<li><strong>Targeting Limitations:<\/strong> While WeChat offers targeting options, its capabilities are not as advanced as other platforms like Douyin or Weibo.<\/li>\n\n\n\n<li><strong>High Cost: <\/strong>WeChat advertising is generally more expensive, making it suitable for well-established brands with larger budgets.<\/li>\n\n\n\n<li><strong>WeChat Pay Integration: <\/strong>This feature enhances e-commerce capabilities within the platform, facilitating flash sales and impulsive purchases.<\/li>\n\n\n\n<li><strong>Content Importance:<\/strong> Success in WeChat advertising heavily relies on the quality and engagement of the content shared.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What is WeChat Advertising?<\/h2>\n\n\n\n<p>WeChat advertising offers a variety of innovative ways for brands to engage their customers and expand their reach within the highly popular Chinese platform. Through <strong>targeted ads<\/strong>, companies can display meaningful messages on <strong>users\u2019 timelines, in mini-programs, or in <a href=\"https:\/\/marketingtochina.com\/how-to-register-an-official-account-on-wechat\/\" data-type=\"post\" data-id=\"35907\">WeChat Official Account<\/a> articles<\/strong>. Tencent advertising program for WeChat is a great tool for brands that want to <strong>enhance and maximize the number of WeChat business account followers<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the different types of WeChat Ads?<\/h2>\n\n\n\n<p>In general, there are three types of WeChat advertising; <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WeChat banner advertising (often called WeChat official accounts advertising)<\/li>\n\n\n\n<li>WeChat moments advertising (video ads\/ picture ads\/ interactive ads..)<\/li>\n\n\n\n<li>WeChat mini-program advertising<\/li>\n\n\n\n<li>Wechat KOLs advertising through WeChat articles with ad banners and products reviews<\/li>\n<\/ul>\n\n\n\n<p>KOLs advertising, although not listed as one of the main three types, has become very popular in recent years, so it&#8217;s definitely worth mentioning, as it might be the best solution for many companies. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"650\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/Three-types-of-ads-on-Wechat.jpg\" alt=\"wechat advertising - different types of ads on wechat\" class=\"wp-image-63714\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/Three-types-of-ads-on-Wechat.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/Three-types-of-ads-on-Wechat-300x191.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/Three-types-of-ads-on-Wechat-768x489.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/Three-types-of-ads-on-Wechat-600x382.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">WeChat banner advertising<\/h3>\n\n\n\n<p>One of the most effective ways to advertise on WeChat is by using banners. These are like ad banners you would see on a website, but they can be very different from what people expect when messaging with friends and family. In these cases, <strong>banner ads appear at the bottom of posts<\/strong> published by a Wechat Official Account, redirecting traffic to another account. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"720\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/05\/image.jpeg\" alt=\"business wechat\" class=\"wp-image-69866\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/05\/image.jpeg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/05\/image-300x212.jpeg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/05\/image-768x542.jpeg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/05\/image-600x424.jpeg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption class=\"wp-element-caption\">example of a WeChat banner ad sending users to a landing page on JD<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">WeChat banner ads cost<\/h4>\n\n\n\n<p>WeChat banner advertising is a great way to <strong>grow your Wechat followers with a steady ROI<\/strong>. With this in mind, it\u2019s important to test campaigns and calculate the CPA by adjusting different content. A WeChat follower costs between 8 RMB \u2013 20 RMB depending on targeting and campaign optimization skills.<\/p>\n\n\n\n<p>The minimum entry price for both Chinese and foreign companies is&nbsp;<strong>50,000RMB<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>City size<\/strong><\/td><td><strong>CPM1<\/strong><\/td><td><strong>CPC2<\/strong><\/td><\/tr><tr><td><strong>Core city<\/strong><\/td><td>25<\/td><td>Bidding system<\/td><\/tr><tr><td><strong>Large city<\/strong><\/td><td>20<\/td><\/tr><tr><td><strong>Others<\/strong><\/td><td>15<\/td><td>Starts at 0.5 RMB \/ click<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>CPM (cost per 1,000 impression). &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<\/em>Core cities<strong>:&nbsp;<\/strong>Beijing, Shanghai<\/p>\n\n\n\n<p>Large cities: Guangzhou, Chengdu, Shenzhen, Hangzhou, Wuhan, Suzhou, Chongqing, Nanjing, Tianjin, Xi\u2019an, Guiyang, Changsha, Qingdao, Ningbo, Zhengzhou, Dalian, Xiamen, Jinan, Harbin, Fuzhou<\/p>\n\n\n\n<p>All these price bases for advertisement targeting depend on granular targeting, and your activation link.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">There are three components of Wechat banner ads<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>WeChat article<\/strong>: WeChat banner ads are usually displayed at the bottom of WeChat posts, redirecting traffic to another WeChat business account<\/li>\n\n\n\n<li><strong>Ad banner<\/strong>: the banner is made of a logo, account name, and headline. When clicked, it takes the users to a page containing additional information about the brand\/product.<\/li>\n\n\n\n<li><strong>Call to action<\/strong>: this redirects users to another landing page.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"495\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/WeChat-Official-Account-ads.png\" alt=\"WeChat official account ads\" class=\"wp-image-56957\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/WeChat-Official-Account-ads.png 801w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/WeChat-Official-Account-ads-300x185.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/WeChat-Official-Account-ads-768x475.png 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">WeChat banner ads targeting<\/h4>\n\n\n\n<p>If you are wondering why Wechat banner campaigns are popular with advertisers, one of the reasons is that they <strong>target relevant users who already have an interest in what you\u2019re selling<\/strong>, as well as being cheaper than Wechat moments advertising for instance.<\/p>\n\n\n\n<p>Footer &amp; exchange ads can be placed at the bottom of targeted articles about that specific topic, thus you know there is already a degree of <strong>active engagement with relevant topics<\/strong>.<\/p>\n\n\n\n<p>WeChat is often referred to as the \u2018WeChat Times\u2019 because users surf for information through it. With WeChat articles being such relevant content in users\u2019 daily life, banner ads placement inside those posts have also grown in importance for brands and publishers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">WeChat banner ads can drive traffic to:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WeChat Official Accounts<\/li>\n\n\n\n<li>WeChat Stores<\/li>\n\n\n\n<li>Store page<\/li>\n\n\n\n<li>External Links (opened within the WeChat browser)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Developed WeChat banner ads with a greater range of options<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Footer ads<\/strong> (\u5e95\u90e8\u5e7f\u544a) \u2013 a banner placed below a WeChat article with a call-to-action button<\/li>\n\n\n\n<li><strong>Pre-scrolling video ads<\/strong> (\u89c6\u9891\u8d34\u7247\u5e7f\u544a) \u2013 Pre-roll ads in a video<\/li>\n\n\n\n<li><strong>Exchange ads<\/strong> (\u4e92\u9009\u5e7f\u544a) \u2013 Exchange ads are similar to footer ads. The major difference is that exchange ads may be presented in a larger card format with a call-to-action button.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/08\/case-study_general_RC-cosmetics-1024x600.jpg\" alt=\"\" class=\"wp-image-70515\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/08\/case-study_general_RC-cosmetics-1024x600.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/08\/case-study_general_RC-cosmetics-300x176.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/08\/case-study_general_RC-cosmetics-768x450.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/08\/case-study_general_RC-cosmetics-1536x900.jpg 1536w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/08\/case-study_general_RC-cosmetics-2048x1201.jpg 2048w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/08\/case-study_general_RC-cosmetics-600x352.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">WeChat Moment advertising<\/h3>\n\n\n\n<p>Probably the king of Wechat Advertising, WeChat Moments ads are a great tool considering users will typically check their WeChat moments when opening the app. Moments ads are placed <strong>in-feed<\/strong> for users, this is typically a <strong>higher-budget approach<\/strong> in terms of minimum ad spend but offers <strong>the highest exposure levels.<\/strong><\/p>\n\n\n\n<p>WeChat moment ads were launched in 2015 when 25 brands including Coca-Cola and Mercedes-Benz took part in the first testing campaign. Moments ads tend to be <strong>best for brands that already have a certain level of engagement in China<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"650\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/Sponsored-ads-1.jpg\" alt=\"\" class=\"wp-image-74222\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/Sponsored-ads-1.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/Sponsored-ads-1-300x191.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/Sponsored-ads-1-768x489.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<h4 class=\"gb-headline gb-headline-8e93b960 gb-headline-text\">Who can advertise on WeChat Moments?<\/h4>\n\n\n\n<p>WeChat Moments is restricted to only certain types of advertisers. Companies must either be <strong>established brands <\/strong>that are already known in China or foreign companies that are <strong>registered and operate in the country. <\/strong><\/p>\n\n\n\n<p>Restricted categories such as alcohol, tobacco, and certain events are not allowed on WeChat Moments or just with few restrictions. Foreign companies also need to obtain a series of certifications in order to be able to advertise their products on the platform. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">WeChat Moments ads Include:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand\u2019s name and profile picture<\/li>\n\n\n\n<li>Up to 40 characters and description<\/li>\n\n\n\n<li>Link to an HTML5 webpage hosted on Tencent\u2019s server<\/li>\n\n\n\n<li>Up to 6 pictures or 6-15 seconds of short videos<\/li>\n\n\n\n<li>Picture or videos ads format that can be interacted with<\/li>\n\n\n\n<li>You can target users according to their location, interest, age, gender, device, and phone network.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"720\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/04\/wechat-advertising-moment-ads-bottega-venetta.jpg\" alt=\"\" class=\"wp-image-69781\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/04\/wechat-advertising-moment-ads-bottega-venetta.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/04\/wechat-advertising-moment-ads-bottega-venetta-300x212.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/04\/wechat-advertising-moment-ads-bottega-venetta-768x542.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/04\/wechat-advertising-moment-ads-bottega-venetta-600x424.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">WeChat Moments ads can drive traffic to<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WeChat Official Accounts<\/li>\n\n\n\n<li>WeChat Stores<\/li>\n\n\n\n<li>Store page<\/li>\n\n\n\n<li>External Links (opened within the WeChat browser)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing &amp; Costs of WeChat Moment Ads<\/h4>\n\n\n\n<p>Moments ads adopt the <strong>CPM (Cost per 1,000 impressions) pricing model<\/strong>. There are also two purchasing schemes: scheduling and auction.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>For the scheduling scheme<\/strong> (\u6392\u671f\u8d2d\u4e70), advertisers can schedule a fixed advertising time between 2 to 28 days. The price also depends on where the ad will be displayed. The minimum budget is 50,000 RMB for one WeChat advertising campaign.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The auction scheme<\/strong> (\u7ade\u4ef7\u8d2d\u4e70), it\u2019s more suitable for advertisers who need flexible advertising times and constant optimization of the ad. It\u2019s based on real-time bidding and the minimum budget is 1,000 RMB for one day.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Wechat mini-program ads<\/h3>\n\n\n\n<p>With the launch of WeChat mini-programs in 2017, it became an instant success among China&#8217;s brands and digital marketers. To further extend its reach into social e-commerce, Tencent unveiled a brand new advertising platform within the popular messaging app &#8211; allowing businesses to access its users through widely used mini-programs, as an addition to Moments and banner ads.<\/p>\n\n\n\n<p>There are <strong>different types of WeChat advertising using mini-programs<\/strong>, which include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pop-up ads<\/strong> &#8211; just like in the West, there is a possibility to use pop-up ads, which are banner ads that will appear every time a user opens the mini-program, switches tabs, etc. <\/li>\n\n\n\n<li><strong>Banner ads<\/strong> &#8211; those ads are the same as the banner ads in WeChat articles, and they will appear in different places of mini-programs<\/li>\n\n\n\n<li><strong>WeChat mini-games advertisement&nbsp;<\/strong>\u2013 those ads appear in a form of short videos redirecting to another landing page. Those ads are incorporated into the game plot and tie to incentives provided within the game, which makes it more fun than normal advertisements.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">How much do WeChat mini-program ads cost?<\/h4>\n\n\n\n<p>The minimum entry price for both Chinese and foreign companies is&nbsp;<strong>50,000RMB<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>City size<\/strong><\/td><td><strong>CPM1<\/strong><\/td><td><strong>CPC2<\/strong><\/td><\/tr><tr><td><strong>Core city<\/strong><\/td><td>25&nbsp;(70)<\/td><td>Bidding system<\/td><\/tr><tr><td><strong>Large city<\/strong><\/td><td>20&nbsp;(65)<\/td><\/tr><tr><td><strong>Others<\/strong><\/td><td>15&nbsp;(60)<\/td><td>Starts at 0.1 RMB \/ click<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The prices in brackets are for mini-game ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Opinion Leader advertising collaborations<\/h3>\n\n\n\n<p>To further your brand promotion on WeChat, engaging Key Opinion Leaders (KOLs) is a great way to make an impact. Working with these KOLs can be done through exchanging their promotional posts for products from your company or via payment of flat fees and commission-based payments &#8211; usually, 20%-40% based on the sale results. <\/p>\n\n\n\n<p>With 500,000+ followers each, KOLs are able to provide extensive reach and potentially deliver large numbers of sales just by posting relevant product information.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/wechat-kol-1024x572.jpg\" alt=\"\" class=\"wp-image-56954\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/wechat-kol-1024x572.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/wechat-kol-300x168.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/wechat-kol-768x429.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/wechat-kol-1536x859.jpg 1536w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/wechat-kol-1080x604.jpg 1080w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/wechat-kol.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">WeChat Advertising Platform: Yay or Nay?<\/h2>\n\n\n\n<p>WeChat, although the <a href=\"https:\/\/marketingtochina.com\/top-10-social-media-in-china-for-marketing\/\" data-type=\"post\" data-id=\"50047\">biggest social media in China<\/a> in terms of users, may not be the best ad space for many of you and there are reasons for that.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cons of Wechat Advertising<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For one, Wechat has historically been <strong>hesitant to monetize its app<\/strong> with advertising as it wants to keep users&#8217; moments&nbsp; \u201cpersonal\u201d and avoid the spam feeling that some apps have.&nbsp;Typically, users will only see one WeChat moment every 24h.<\/li>\n\n\n\n<li>The second point is, that <strong>WeChat advertising targeting is not all that great<\/strong>, especially when compared to Douyin or Weibo.<\/li>\n\n\n\n<li>Last but not least, WeChat advertisement is <strong>costly<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">The Bright Side of Wechat Advertising&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wechat moment ad offers brands an <strong>enormous reach<\/strong>, and <strong>good ROI for well-known companies<\/strong><\/li>\n\n\n\n<li>Advertising on WeChat comes in <strong>many forms<\/strong>. Ad formats are varied: video ads, pictures, banner ad<\/li>\n\n\n\n<li>You can now <strong>link to the landing page of your choice<\/strong><\/li>\n<\/ul>\n\n\n\n<p>In short, choosing to integrate WeChat advertising into your China marketing strategy really <strong>depends on your budget and the status of your brand in China<\/strong>. Wechat Moments advertising is absolutely great if you are well-established in the country and have the budget. If you are on a tighter budget, maybe postpone advertising on Wechat moments in favor of banner advertising.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/wechat-moment-ads.png\" alt=\"\" class=\"wp-image-56959\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/wechat-moment-ads.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/wechat-moment-ads-300x175.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/09\/wechat-moment-ads-768x448.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">WeChat Advertising: How to be Successful at It?<\/h2>\n\n\n\n<p>When you enter the world of WeChat ads, be prepared to get your hands dirty. You will have to become familiar with its characteristics so that you may successfully manage a campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Growing your follower base on WeChat is key<\/h3>\n\n\n\n<p>The key to success on WeChat is growing your official account follower base. It\u2019s essential for any newcomer, especially those without a following already established in China. The main way users can see content from accounts they are not currently following is through <strong>posts shared on group chat<\/strong> or a connection moment. <\/p>\n\n\n\n<p>The more you\u2019ll satisfy your Wechat followers base, the more chances you\u2019ll have to <strong>reach their friends <\/strong>as they will probably talk about your brand, or post content mentioning your brand. WeChat is a key portal not only as a way to share information but also to <strong>engage with users in Q&amp;A, sending newsletters<\/strong> &amp; ultimately providing incentives for followers to engage with your account. The most powerful way to create interaction is by providing <strong>quality content.&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"720\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/06\/Durex-WeChat.jpg\" alt=\"\" class=\"wp-image-64432\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/06\/Durex-WeChat.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/06\/Durex-WeChat-300x212.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/06\/Durex-WeChat-768x542.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/06\/Durex-WeChat-600x424.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tips to Grow Your Wechat Official Account Followers Base<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stay focused on sharing content about your activity with &#8220;<strong>Wechat articles<\/strong>&#8220;<\/li>\n\n\n\n<li>Establish yourself as a <strong>native expert<\/strong> in your area to increase user engagement<\/li>\n\n\n\n<li>Provide <strong>unique insights\/offers<\/strong> that are only available from your account<\/li>\n\n\n\n<li>Create and use <strong>HTML5 content<\/strong> to advertise and engage consumers<\/li>\n\n\n\n<li>Use WeChat as a way to interact with your followers. Be responsive and bring them into the conversation. You can also reward them for doing so.<\/li>\n\n\n\n<li>It\u2019s a well-known fact that the more people you can reach, the better chance your content has of going viral. However, one of the best ways to do this is via <strong>peer-to-peer sharing<\/strong> \u2013 which means getting followers to share your content with their own contacts on their Moments feeds! One of the strategies for getting your content shared is to <strong>provide entertaining, original, and qualitative content.<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Useful Tips to Advertise on WeChat<\/h2>\n\n\n\n<p>If you want to take advantage of WeChat and advertise your business, you will need to clearly understand WeChat\u2019s ecosystem, as well as to plan carefully your advertising strategy beforehand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Understanding the purpose of WeChat<\/h3>\n\n\n\n<p>Firstly, it is important to understand the vision &amp; scope of this platform as an advertiser. In fact, WeChat\u2019s ultimate goal is to be the definitive \u2018<strong>one-stop shop<\/strong>\u2019 for Chinese consumers. It is a platform that caters to users\u2019 daily needs in a unique way.<\/p>\n\n\n\n<p>WeChat has become the bedrock of social communication and is also one of the most integrated service providers in the world. If you want to advertise on WeChat, you have to understand that you\u2019ll have to be creative and responsive in order to stand out amongst your potential competitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WeChat Pay: The Most Popular Digital Wallet Service in the World<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"462\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/WeChat-Pays-Website.jpg\" alt=\"\" class=\"wp-image-63706\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/WeChat-Pays-Website.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/WeChat-Pays-Website-300x136.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/WeChat-Pays-Website-768x348.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/WeChat-Pays-Website-600x272.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/pay.weixin.qq.com\/index.php\/public\/wechatpay_en\" target=\"_blank\" rel=\"noopener\"><em>WeChat Pay\u2019s Website<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>When it comes to advertising products and services on WeChat, understanding the e-wallet system is vital. As a digital payment service linked directly with your bank account, you can pay instantly through this platform.<\/p>\n\n\n\n<p>For example, if you are advertising a product on WeChat, WeChat Pay will be a <strong>powerful tool for \u2018Flash Sales\u2019 or \u2018Impulsive Purchase\u2019<\/strong>. Flash sales promotions have been used by several international fashion brands in China, within a limited period of time of 24 hours. This functionality is especially used by luxury brands, such as Dior, Burberry, Chanel, Lanc\u00f4me, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"456\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/Burberry-Flash-Sales-on-WeChat.jpg\" alt=\"\" class=\"wp-image-63709\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/Burberry-Flash-Sales-on-WeChat.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/Burberry-Flash-Sales-on-WeChat-300x134.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/Burberry-Flash-Sales-on-WeChat-768x343.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/05\/Burberry-Flash-Sales-on-WeChat-600x268.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption class=\"wp-element-caption\"><em>Burberry\u2019s 24-hours Flash Sales on WeChat (\u00a9 <\/em><a href=\"https:\/\/jingdaily.com\/china-new-burberry\/\" target=\"_blank\" rel=\"noopener\"><em>Jing Daily<\/em><\/a><em>)<\/em><\/figcaption><\/figure>\n\n\n\n<p>One of the most successful flash sales on WeChat was organized by Burberry in 2017, with more than half of the items sold before the end of the event. Following this commercial and advertising success, many brands did the same in recent years.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"700\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/02\/clinique-design-CNY-2021.jpg\" alt=\"\" class=\"wp-image-58503\" style=\"width:794px;height:544px\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/02\/clinique-design-CNY-2021.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/02\/clinique-design-CNY-2021-300x206.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/02\/clinique-design-CNY-2021-768x527.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption class=\"wp-element-caption\"><em>Clinique \u2013 Wechat Store \u2013 CNY 2021<\/em><\/figcaption><\/figure>\n\n\n\n<p>The power of WeChat Pay is that it <strong>combines e-commerce and social media<\/strong>. WeChat-hosted stores can be used to drive traffic and generate sales without even leaving the platform. You have to consider it as an in-system way to drive traffic to your store. This also means that you must optimize content at every stage of the advertising process (HMTL5 brochure for WeChat for example).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Re-posting &amp; sharing on Wechat<\/h3>\n\n\n\n<p>Content such as WeChat articles (weekly or daily) can be posted in groups and then <strong>animated through conversation + relevant topic discussion<\/strong>. Spam groups are avoided and will not drive traffic to articles or posts whilst quality groups will. Similarly, WeChat official account articles of quality will be shared on WeChat moments, whereas low-effort one won\u2019t.<\/p>\n\n\n\n<p><strong>Regular discussions<\/strong> led by multiple members are the key (rather than one domineering one). P2P sharing on WeChat is an important element for growth. P2P can be artificially stimulated with multiple covert accounts but needs to result in organic sharing, again why will the content be shared? It comes back time and time again to content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"631\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/05\/Wechat-group-banner.jpg\" alt=\"\" class=\"wp-image-69780\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/05\/Wechat-group-banner.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/05\/Wechat-group-banner-300x186.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/05\/Wechat-group-banner-768x475.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/05\/Wechat-group-banner-600x371.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">WeChat\u2019s H5 Brochures<\/h3>\n\n\n\n<p><a href=\"https:\/\/marketingtochina.com\/guide-wechat-h5-brochure\/\"><strong>Wechat H5<\/strong><\/a> brochures come in a variety of styles, some with video animations or triggering events like shaking your phone for the animation to move on its own. Wechat H5 is versatile and can be used in a variety of ways to promote your brand. <\/p>\n\n\n\n<p>One way is by using them as event flyers or ads for products. They\u2019re great because they give you the opportunity to engage with customers on multiple levels through interactive content like quizzes that work well alongside visual graphics and other multimedia features!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"853\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/04\/Scapa-Wechat-e-brochure-1024x853.jpg\" alt=\"Scapa Wechat e-brochure\" class=\"wp-image-61763\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/04\/Scapa-Wechat-e-brochure-1024x853.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/04\/Scapa-Wechat-e-brochure-300x250.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/04\/Scapa-Wechat-e-brochure-768x640.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/04\/Scapa-Wechat-e-brochure-600x500.jpg 600w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/04\/Scapa-Wechat-e-brochure.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Scapa\u2019s H5 Brochure by GMA<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">WeChat\u2019s Mini-Programs<\/h3>\n\n\n\n<p>Another useful functionality available on WeChat is its mini-programs. The platform\u2019s <a href=\"https:\/\/marketingtochina.com\/how-to-launch-a-wechat-mini-program\/\">Mini Programs are<\/a> third-party \u201capps\u201d that are running on WeChat without requiring users to download them.<\/p>\n\n\n\n<p>WeChat Mini-programs have skyrocketed to over one million in 2018, used by brands such as Burberry, H&amp;M, and Dior. Furthermore, SMEs are increasingly connected with users via WeChat Pay \u2013 the annual transaction volume from mini-programs has more than doubled in 2020!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"700\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/06\/Pandora-WeChat-mini-program.gif\" alt=\"\" class=\"wp-image-64126\"\/><figcaption class=\"wp-element-caption\"><em>Pandora\u2019s mini-program on WeChat<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Contact us and Start Advertising on WeChat<\/h2>\n\n\n\n<p>The key take-home is that both organic &amp; paid WeChat ads options provide a certain and particular comprehensive infrastructure to advertise and market effectively your brand and your products to WeChat users.<\/p>\n\n\n\n<p>With growing informational asymmetry in relation to WeChat, it\u2019s more important than ever to talk about your projects with experts on the Chinese market who will review your strategy, give you tips and advice, and help you get the best of the Chinese market through WeChat advertising and more.<\/p>\n\n\n\n<p>We can help you with your Wechat advertising strategy. GMA is one of the largest &amp; most reputable digital marketing agencies in Mainland China. We focus on Chinese digital strategy &amp; implementation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1024x576.png\" alt=\"\" class=\"wp-image-74096\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1024x576.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-300x169.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-768x432.png 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1536x864.png 1536w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>WeChat is a core aspect of GMA\u2019s Business<\/strong>, and we work intensively on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WeChat Mini Program &amp; Store Development<\/li>\n\n\n\n<li>WeChat Advertising Management<\/li>\n\n\n\n<li>WeChat Content Creation &amp; Formatting<\/li>\n\n\n\n<li>HTML5 Content &amp; Account Development<\/li>\n\n\n\n<li>Wechat Official Account developpement<\/li>\n\n\n\n<li>WeChat Official account Advertising<\/li>\n\n\n\n<li>Wechat Influencer Marketing<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/iujK8gyZHNj8dr9DLo6m7mX1XSTP6WIg45kb2aUi25dX9xg__h77weK_Dt7wwoZuLvnW5pYjJbmVc7xCTtZ7fOl_VLqwQ8QIIADQE5NFfmNNGqZsZc8h-V4LEt0j72PuEmF8pKR2lgl1hf3qvg\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>On top Of Wechat marketing, GMA also offers a comprehensive Chinese marketing service:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Baidu advertising and search engine optimization<\/li>\n\n\n\n<li>Development of Chinese advertising channels<\/li>\n\n\n\n<li>Chinese social media<\/li>\n\n\n\n<li>Key opinion leader advertising<\/li>\n\n\n\n<li>Chinese Ecommerce<\/li>\n\n\n\n<li>And so on<\/li>\n<\/ul>\n\n\n\n<p><strong>Why should you choose GMA for WeChat Development<\/strong>?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We are Tencent\u2019s Official Partner<\/li>\n\n\n\n<li>More than 10 years of experience on WeChat with a WeChat marketing and WeChat advertising team&nbsp;<\/li>\n\n\n\n<li>WeChat content &amp; formating specialists<\/li>\n\n\n\n<li>Specialist in user engagement<\/li>\n\n\n\n<li>In-depth reporting &amp; analytics<\/li>\n\n\n\n<li>An international team with experts specialized in various fields (Luxury, Fashion, F&amp;B, Alcohol, Cosmetics, Tourism, Education, Entertainment, Real Estate, etc.)<\/li>\n\n\n\n<li>We manage all projects according to your needs, expectations, and budget. Our strategy is tailored for your business in particular, and we\u2019ll plan everything with you.<\/li>\n<\/ul>\n\n\n\n<p>If you have any questions or inquiries about WeChat or if you have a serious project in mind, don\u2019t hesitate to <a href=\"https:\/\/marketingtochina.com\/contact-us\/\" data-type=\"page\" data-id=\"34200\">contact us<\/a> directly and we will contact you within 24 hours.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"435\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-1024x435.png\" alt=\"\" class=\"wp-image-64264\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-1024x435.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-300x127.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-768x326.png 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies-600x255.png 600w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/09\/Case-studies.png 1357w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Explore WeChat ad options, costs &#038; proven strategies to connect with over 1.2B users. Essential guide for brands entering China.<\/p>\n","protected":false},"author":4,"featured_media":81522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4798,12],"tags":[],"class_list":["post-40209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wechat-marketing","category-advertising-china-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/40209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/comments?post=40209"}],"version-history":[{"count":18,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/40209\/revisions"}],"predecessor-version":[{"id":82675,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/40209\/revisions\/82675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media\/81522"}],"wp:attachment":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media?parent=40209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/categories?post=40209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/tags?post=40209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}