{"id":34829,"date":"2017-05-31T08:13:26","date_gmt":"2017-05-31T08:13:26","guid":{"rendered":"https:\/\/marketingtochina.com\/?p=34829"},"modified":"2024-01-31T04:26:43","modified_gmt":"2024-01-31T04:26:43","slug":"guide-finding-quality-chinese-distributors","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/guide-finding-quality-chinese-distributors\/","title":{"rendered":"Guide to Finding Quality Chinese Distributors"},"content":{"rendered":"\n

You\u2019ve just landed in China and it’s a completely different marketplace & environment to operate in. You need to begin distributing and selling<\/a> your product in the most effective way and Return On Investment<\/strong> is your number one priority. What next?<\/p>\n\n\n\n

We have a New Solution to connect with 85000 Chinese Distributors <\/span><\/h2>\n\n\n\n

Contact for further information<\/span><\/h3>\n\n\n\n

Quality Chinese Distributors<\/h2>\n\n\n\n

Read as well: How to connect with 85.000 Chinese Distributors?<\/a><\/strong><\/p>\n\n\n\n

The purse strings are tight because you need to evaluate the market, whether you will see traction for the product, and how you will market the product to Chinese consumers. Quality distribution<\/a> alongside marketing & branding<\/a>, therefore, lies at the heart of e-commerce success.<\/p>\n\n\n\n

Finding a quality distributor in China is a notoriously difficult task, especially for a new brand with little reputation and low levels of brand awareness. Distributors will be incredibly selective & want to see products and brands that have already made some kind of an impact. It\u2019s a catch-22 for new product launches but there is a solution…<\/p>\n\n\n\n

Chinese Distributors<\/h2>\n\n\n\n

If you are new to this lucrative market, here is our guide to sourcing the most quality distributors through intelligent digital strategy:<\/p>\n\n\n\n

Find Your Product Selling Point for the Chinese<\/strong><\/h3>\n\n\n\n

This is a different market ecosystem and you need to understand what your USP is from the perspective of Chinese consumers. In short, what aspects and features will shift the product?<\/p>\n\n\n\n

Finding your selling point can take time & requires pragmatic research. You need to look into your local and international competitors, how they are branding the product, managing communications, and what their sales figures are like. This goes some way to establishing confidence in your product market.<\/p>\n\n\n\n

Secondly, look into potential distributor companies, what brands are on their roster, and what has the success rate been.<\/p>\n\n\n\n

A key selling point for all international brands is \u2018quality\u2019. In a nation typically associated with counterfeit goods \u2018international\u2019 has become a byword for high-quality goods. With changing consumer expectations and rising levels of wealth amongst China\u2019s 350 million middle-class consumers the market is ripe for capitalizing on, even a small slice of this will quite obviously generate significant results.<\/p>\n\n\n\n

Branding<\/strong><\/h3>\n\n\n\n

Branding is everything in China. The Chinese in their modern, hyper-commercial culture buy into brands like no other nation. Distributors are no exception to this and the quality ones want to work with brands that have a presence.<\/p>\n\n\n\n

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Branding in China for products should always be considered a number one priority, both for B2C sales and B2B connections with distribution networks.<\/p>\n\n\n\n

The answer for branding is online, with over 900 million internet users China is the largest online sphere in the world. It is unique in the sense that it is separated from the rest of the web by the infamous \u2018great firewall\u2019, this has effectively established a distinct online eco-system. For branding purposes, this means you will typically need to start over again by building your e-reputation on Chinese networks & platforms.<\/p>\n\n\n

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Building the E-Reputation of your brand first <\/strong><\/h3>\n\n\n\n

Building your e-reputation is the bedrock of any distributor marketing campaign. Firstly you need a quality Chinese website that is optimized for Baidu (China\u2019s Google) and made visible through SEO (search engine optimization) techniques.<\/p>\n\n\n\n

Once you contact a distributor the first thing they will likely do is search online via Baidu, do you have an official website in Mandarin Chinese that acts as a \u2018quality shop front\u2019?<\/p>\n\n\n\n

Secondly, your reputation in forums & in the news is vital. Articles on forums will often appear alongside your official website on a Baidu search, Zhihu (akin to Quora) and Baidu Tieba (Baidu\u2019s own forum) rank very highly as popular sources of information. Developing a positive reputation for your brand and company here is therefore vital.<\/p>\n\n\n\n

Indeed there are even dedicated distributor forums where companies will discuss and make inquiries into products they can take on.<\/p>\n\n\n\n

Lead Generation<\/strong><\/h3>\n\n\n\n

B2B Lead Generation<\/a> relies on a number of key strategies, a comprehensive approach is important as the effects and results are cumulative.<\/p>\n\n\n\n

A quality \u2018shop front for your brand\/product\u2019, audited & developed for the Chinese market.<\/p>\n\n\n\n

The optimization of that site on Baidu (China\u2019s Google), needs to be visible for distributors when they search for information and content on your brand. Serious professionals prioritize a high ranking in the natural search results over PPC.<\/p>\n\n\n\n

Paid ad links (PPC)<\/a> are important if you are completely new to the market (short-term strategy).<\/p>\n\n\n\n

Using WeChat as a communication tool for connecting with prospects, it is increasingly a \u2018professional network\u2019 for business as well as a social tool. For B2B you can send product specifications, contracts, images, etc.<\/p>\n\n\n\n

Trade Fairs & Exhibitions<\/h3>\n\n\n\n

With an online reputation first, you will have the tools to reach out and establish initial communications with distributors. It will raise your profile at trade fairs and allow you to build quality relationships based on best practices. The key point to emphasize is that everything in China must include a digital strategy, simply because online B2B is the lifeblood of modern China.<\/p>\n\n\n

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When you feature your brand and products at trade fairs you can include QR codes for prospects to scan that will link them directly to your site, WeChat, or online content. This combination of online reputation and branding for the product coupled with using communication tools such as WeChat to establish connections is the first step you need to make before taking the business offline.<\/p>\n\n\n\n

List of Chinese Trade fairs<\/strong><\/a><\/p>\n\n\n\n

Don\u2019t be \u2018overly dependent\u2019 on distributors<\/h3>\n\n\n\n

Whilst connecting with quality distributors will always remain important it is important to look at the other side of the coin. Distributors in China, regardless of their prestige, are renowned for only taking on profitable brands & products. If your brand has problems or issues selling they will likely end the relationship swiftly, simply because the demand is so high from large e-commerce players entering this market.<\/p>\n\n\n\n

The solution to this is to validate and provide evidence that the product is popular with consumers, both in terms of online reputation (already explored) and sales.<\/p>\n\n\n\n

Get your product straight to market (Cross-Border E-Commerce)<\/h3>\n\n\n\n

You can start to validate the product by making sales on smaller cross-border platforms<\/a> such as \u2018Taobao<\/a>\u2019, \u2018Little Red Book<\/a>\u2019 or \u2018Higo\u2019. You can utilize \u2018Taobao Distributors\u2019 or local sellers to take your brand and start making sales, it won\u2019t be a huge quantity at first but is important for establishing a presence and validating the concept. The benefit of this is you can test the market without the high levels of expenditure required for JD.cn<\/a> & Tmall<\/a>.<\/p>\n\n\n

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Invest in digital marketing to prove potential & support sales strategy<\/h3>\n\n\n\n

Investing in digital marketing & communication<\/a> (as we have explored) supports your sales strategy and proves the potential of the product by generating \u2018online popularity. Absolutely key in a culture fixated on online culture.<\/p>\n\n\n\n

TMall B2D<\/h3>\n\n\n\n

Thanks to the Alibaba Group, Tmall B2D is an incredibly innovative new concept that will revolutionize the e-commerce practice. This new system reverses the traditional distribution chain and allows brands to connect to distributors, choosing who they will entrust their products to the 85 000 Chinese distributors listed.<\/p>\n\n\n\n

\"Chinese<\/figure>\n\n\n\n

Tmall B2D gives brands great visibility in the current market and brings them on a platter.
The entrepreneur can now choose his distributor on the Tmall app in the same way that a consumer would roll out a list of products on his smartphone, before choosing the right product and placing it in his basket.<\/p>\n\n\n\n

It is not so easy to choose and when one has no expertise in distributors in China and has never put a foot in China, it is almost impossible. The application is entirely in Chinese and requires mastery of the language; it is better to be accompanied by professionals in this first step.<\/p>\n\n\n\n

Want to find Chinese distributors?<\/h2>\n\n\n\n

We are a specialist digital marketing agency that can help e-commerce companies with all aspects of their marketing strategy, including connecting with distribution networks. For more information please contact our team of experts.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

You\u2019ve just landed in China and it’s a completely different marketplace & environment to operate in. You need to begin distributing and selling your product in the most effective way and Return On Investment is your number one priority. What next? We have a New Solution to connect with 85000 Chinese Distributors  Contact for further […]<\/p>\n","protected":false},"author":4,"featured_media":34806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-34829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-china"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/34829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/comments?post=34829"}],"version-history":[{"count":4,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/34829\/revisions"}],"predecessor-version":[{"id":75328,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/34829\/revisions\/75328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media\/34806"}],"wp:attachment":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media?parent=34829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/categories?post=34829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/tags?post=34829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}