{"id":17821,"date":"2016-12-20T15:25:02","date_gmt":"2016-12-20T15:25:02","guid":{"rendered":"https:\/\/marketingtochina.com\/?p=17821"},"modified":"2024-01-31T04:33:16","modified_gmt":"2024-01-31T04:33:16","slug":"china-educates-consumers-advertising-strategy","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/china-educates-consumers-advertising-strategy\/","title":{"rendered":"China “Educates” its Consumers Through Advertising Strategy"},"content":{"rendered":"

The Chinese are known for their intelligence\u00a0when it comes to creativity and the invention of new digital marketing techniques. They are advancing in the world of marketing in the field of video marketing<\/a>, new conceptual ads are being made, ads that\u00a0tap\u00a0into the\u00a0emotional and sentimental values\u00a0of the viewers. Ads\u00a0are more intelligently focusing on\u00a0specific target audiences.<\/h4>\n

Company\u00a0featuring the\u00a0ad \u2013 An app called Alipay which provides payment\u00a0services to consumers.<\/h3>\n

The Chinese have advanced a lot in the world of advertising. There is huge competition among companies, and they are placing a great emphasis on creativity and\u00a0narratives to build brand image. One of the companies called Alipay<\/a> even created a video ad showing a typically geeky guy, the surprise comes when his girlfriend is introduced, she is a modern, very beautiful girl and does everything for him from waking him up in the morning to brushing his teeth and cooking for him, helping him in his work, washing his clothes, even when it rains hard and he is desperately searching for a cab, his girlfriend finds a cab for him in the rain. All the viewers must be watching this ad film with\u00a0curiosity, then it is revealed that the girl is actually a figment of his\u00a0imagination, it represents Alipay and what it would be like if it was transformed into a person, caring and loving for the user.<\/p>\n

Strong points in the ad<\/h4>\n
    \n
  • It focuses the urbanized young audience, who are prone to using the application. It targets the correct audience and considers the app through the eyes of a relationship.<\/li>\n
  • It shows that brands are not only interested in giving services to consumers and accepting fees, but also creating a good relationship between consumer and the company.<\/li>\n
  • But, negatively it can be seen that people will depend greatly on these applications and their dependency will increase.<\/li>\n
  • The ad shows the creative minds of its makers and their power to understand their consumers and target them in the right specified areas.<\/li>\n<\/ul>\n

    Company featuring the ad \u2013 A life insurance company.<\/h3>\n