{"id":15956,"date":"2016-07-14T11:42:01","date_gmt":"2016-07-14T11:42:01","guid":{"rendered":"https:\/\/marketingtochina.com\/?p=15956"},"modified":"2024-01-31T04:33:26","modified_gmt":"2024-01-31T04:33:26","slug":"nike-advertisements-china","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/nike-advertisements-china\/","title":{"rendered":"Nike advertisements in China"},"content":{"rendered":"\n

NIKE, Inc., is the world’s leading<\/a> designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities<\/p>\n\n\n\n

Since 2012, Nike is on wechat<\/a>\u00a0:<\/strong><\/p>\n\n\n\n

[youtube https:\/\/www.youtube.com\/watch?v=SXHAfSf-HAE&w=560&h=315]<\/p>\n\n\n\n

Nike\u2019s focus on WeChat is significant for a number of reasons.<\/p>\n\n\n\n

Users can opt to follow the company to receive daily news and Nike-related updates via WeChat.<\/p>\n\n\n\n

They chose the WeChat platform because mobile penetration for China\u2019s youths is extremely high, tipping over 50 percent. In terms of usage habits, they practically depend on their mobiles for all forms of communication.<\/p>\n\n\n\n

Through Wechat, Nike wants to deepen the connection with consumers, from broadcasting to conversing, from \u2018one to many\u2019 to \u2018one to one\u2019.<\/p>\n\n\n

\n
\"Wechat-450x214\"<\/a><\/figure>\n<\/div>\n\n\n

They also did an original advertising campaign on Wechat to have more visibility on the mobile app. The campaign is really simple, people only need to add the brand on WeChat, take whatever they want in the picture, and send it to the app. Afterward, Nike will suggest a shoe that corresponds to your picture. You are able to buy directly from WeChat your own customized pair of shoes.<\/p>\n\n\n

\n
\"wechat-nike-450x450\"<\/a><\/figure>\n<\/div>\n\n\n

\u00ab Even The Ordinary Can Fly \u00bb advisement Honors Liu Xiang\u2019s Career<\/strong><\/p>\n\n\n\n

#EvenTheOrdinaryCanFly can be seen on Nike\u2019s social channels in Greater China including the @Nike Sina Weibo account and the Nike+ Run Club WeChat account. The campaign features a series of interactive images as well as a short film called \u201cThe Making of 12.88\u201d as a tribute to Liu Xiang – the ordinary man who changed the world in an extraordinary way.<\/p>\n\n\n\n

More advertisements in China here<\/a><\/p>\n\n\n\n

Made uniforms for the Chinese teams\u00a0:<\/strong><\/p>\n\n\n\n

Honoring Chinese culture and history, China<\/a> Nike Vapor track and field kits with AeroSwift technology introduce an exploded spectrum of the country\u2019s signature red, associated with happiness, luck, power, and joy.<\/p>\n\n\n\n

\"FY16_INNO_BB_AEROSWIFT_CHINA_AWAY_WMS_TSHAO_rectangle_1600\"<\/a><\/figure>\n\n\n\n
\"FY16_INNO_BB_AEROSWIFT_CHINA_JYI_365_FRONT_0052_rectangle_1600\"<\/a><\/figure>\n\n\n\n

Nike is getting involved in China<\/strong><\/p>\n\n\n

\n
\"Nike_GCI_China_native_1600\"<\/a><\/figure>\n<\/div>\n\n\n

Nike is committed to creating positive social change around the world. Helping kids get active,\u00a0so they can have healthier, happier, and more successful lives.<\/p>\n\n\n\n

In March, Mark Parker, President & CEO, of NIKE Inc., announced Nike\u2019s commitment to getting more than two million kids active across China.<\/p>\n\n\n\n

Nike<\/a> will work with China\u2019s Ministry of Education to transform the culture of sport and physical activity in schools across China.<\/p>\n\n\n\n

Jordan Brand<\/strong><\/p>\n\n\n

\n
\"61452f8d89957b74b582255bda93f638\"<\/a><\/figure>\n<\/div>\n\n\n

Jordan Brand, a subsidiary of Nike, launched its first ad for the Chinese market as a celebration of the Air Jordan range and for the Olympics of 2008. The spot shows a ‘Winning Moment’ that’s not what you might assume.<\/p>\n\n\n\n

[youtube https:\/\/www.youtube.com\/watch?v=RpnCkBZVI6o&w=560&h=315]<\/p>\n\n\n\n

Moreover, this February, Jordan Brand celebrated the opening of Asia\u2019s largest Jordan-only store in Hong Kong.<\/p>\n\n\n

\n
\"Jordan8Wellington_1_native_1600\"<\/a><\/figure>\n<\/div>\n\n\n

The store provides a series of exclusive\u00a0members-only offerings, including custom\u00a0t-shirts and jerseys, along with\u00a0pre-registration for access to Jordan Brand products.<\/p>\n\n\n\n

Jordan Brand always strives to bring the best performance products and services to our consumers in the Greater China region.<\/p>\n\n\n

\n
\"Jordan8Wellington_2_hd_1600\"<\/a><\/figure>\n<\/div>\n\n\n

We are an Advertising agency<\/a> in China, and focus 100% on digital Campaigns.<\/h4>\n","protected":false},"excerpt":{"rendered":"

NIKE, Inc., is the world’s leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities Since 2012, Nike is on wechat\u00a0: [youtube https:\/\/www.youtube.com\/watch?v=SXHAfSf-HAE&w=560&h=315] Nike\u2019s focus on WeChat is significant for a number of reasons. Users can opt to follow the company to receive […]<\/p>\n","protected":false},"author":4,"featured_media":1225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,5559],"tags":[],"class_list":["post-15956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-china-2","category-case-study"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/15956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/comments?post=15956"}],"version-history":[{"count":4,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/15956\/revisions"}],"predecessor-version":[{"id":74681,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/15956\/revisions\/74681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media\/1225"}],"wp:attachment":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media?parent=15956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/categories?post=15956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/tags?post=15956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}