{"id":14967,"date":"2025-12-26T14:13:06","date_gmt":"2025-12-26T14:13:06","guid":{"rendered":"https:\/\/marketingtochina.com\/?p=14967"},"modified":"2025-12-27T14:04:28","modified_gmt":"2025-12-27T14:04:28","slug":"which-wechat-account-is-best-suited-for-you","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/which-wechat-account-is-best-suited-for-you\/","title":{"rendered":"WeChat Business Account Types Explained for Marketers"},"content":{"rendered":"\n<p>WeChat is not just another social app. For brands in China, it often replaces your website, CRM, and e-commerce store.<\/p>\n\n\n\n<p>Yet many international marketers choose the wrong WeChat business account, also known as <a href=\"https:\/\/marketingtochina.com\/how-to-register-an-official-account-on-wechat\/\" data-type=\"link\" data-id=\"https:\/\/marketingtochina.com\/how-to-register-an-official-account-on-wechat\/\">WeChat official accounts<\/a>. Or worse, they don\u2019t understand the limits and risks until it\u2019s too late. In China, the type of account you open directly affects visibility, trust, and sales.<\/p>\n\n\n\n<p>We work daily with international brands entering the Chinese market. We have opened, managed, and optimized WeChat business accounts across industries, from lead generation to full e-commerce. We know what works, what doesn\u2019t, and why.<\/p>\n\n\n\n<p>In this article, we clearly explain the different WeChat business account types. We show you which one fits your goals, how to avoid common mistakes, and how we help brands turn WeChat into a real growth channel in China.<\/p>\n\n\n\n\n\n<section id=\"brxe-mgpwzx\" class=\"brxe-section\"><div id=\"brxe-yqoynz\" class=\"brxe-container\"><div id=\"brxe-kfqegn\" class=\"brxe-div\"><div id=\"brxe-mzqqxn\" class=\"brxe-block\"><i id=\"brxe-nqugfs\" class=\"fas fa-earth-asia brxe-icon\"><\/i><div id=\"brxe-cjjuuo\" class=\"brxe-text-basic\">Let\u2019s Discuss Your China Strategy<\/div><\/div><div id=\"brxe-cjopah\" class=\"brxe-text-basic\">Our specialists at GMA are here to help you understand the Chinese market and find the best strategy to reach your goals. Tell us about your brand, and let\u2019s build a strategy that works.<\/div><\/div><?xml encoding=\"UTF-8\"><div id=\"brxe-zifmsb\" data-script-id=\"zifmsb\" class=\"brxe-accordion-nested\"><div id=\"brxe-zpypiz\" class=\"brxe-block\"><div id=\"brxe-quxyyt\" class=\"brxe-block accordion-title-wrapper\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\" aria-controls=\"brxe-tbczbk\"><p id=\"brxe-riplut\" class=\"brxe-heading\">Contact us Now<\/p><i id=\"brxe-ygyjuv\" class=\"fas fa-arrow-down-long brxe-icon brx-icon-transform\"><\/i><\/div><div id=\"brxe-tbczbk\" class=\"brxe-block accordion-content-wrapper\" role=\"region\"><div id=\"brxe-qiyhmh\" class=\"brxe-shortcode\"><script>\nvar 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  } );} );\n<\/script>\n<\/div><\/div><\/div><\/div>\n<\/div><\/section>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/3-1536x864-1-1024x576.png\" alt=\"WeChat Statistics 2023\" class=\"wp-image-78382\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/3-1536x864-1-1024x576.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/3-1536x864-1-300x169.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/3-1536x864-1-768x432.png 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/3-1536x864-1.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What are WeChat Official Accounts?<\/h2>\n\n\n\n<p>WeChat Official Accounts, also known as<strong> WeChat Business Accounts or WeChat public accounts<\/strong>, function similarly to Facebook&#8217;s brand pages but are tailored specifically for the Chinese market. Just as you might use a Facebook page to connect with your Western audience, the WeChat Official Accounts platform <strong>allows individuals or organizations<\/strong>, including celebrities, influencers, businesses, government entities, and media outlets, to <strong>engage with the vast Chinese WeChat user base<\/strong>.<\/p>\n\n\n\n<p>Having a WeChat Business Account serves as an excellent entry point for international brands looking to tap into the Chinese market. Chinese users prefer interacting with authentic accounts, making WeChat official accounts their <strong>go-to source for information and product purchases<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/10\/4-1024x576.png\" alt=\"Wechat official account\" class=\"wp-image-74983\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/10\/4-1024x576.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/10\/4-300x169.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/10\/4-768x432.png 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/10\/4-1536x864.png 1536w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2021\/10\/4.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With your own WeChat Official Account, you can amass followers, <strong>create targeted content, direct traffic to your eCommerce platform<\/strong>, and even <strong>send push notifications for your marketing campaigns<\/strong>. The platform offers various features to engage your audience effectively:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Broadcast Messaging:<\/strong> Send group messages to your followers.<\/li>\n\n\n\n<li><strong>Comment Management<\/strong>: Manage comments on your official account.<\/li>\n\n\n\n<li><strong>Analytics: <\/strong>Gain insights into your account&#8217;s performance.<\/li>\n\n\n\n<li><strong>Direct Messaging:<\/strong> Reach out to Chinese users individually using WeChat&#8217;s direct-messaging app.<\/li>\n<\/ol>\n\n\n\n<p>It&#8217;s important to note that <strong>not all these features are available for every account type<\/strong>. Therefore, it&#8217;s essential to consider your business needs and available resources when selecting the appropriate account type for your brand. In the subsequent sections, we will explore the various account types and determine which one best suits your business requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why is it Important to Have a WeChat Official Account?<\/h3>\n\n\n\n<p>Having a WeChat Official Account is essential for the success of your brand in the market. You might wonder why you need an official account when a regular account seems sufficient. The answer lies in the plethora of <strong>marketing tools and the level of trust <\/strong>you can establish with your WeChat official account followers.<\/p>\n\n\n\n<p>Furthermore, you&#8217;ll be <strong>competing with numerous brands in China<\/strong> that are <strong>already leveraging official accounts for their business<\/strong>. To avoid being at a disadvantage, creating a WeChat business account for your brand in China becomes crucial.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/19-1024x576-2.png\" alt=\"\" class=\"wp-image-78407\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/19-1024x576-2.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/19-1024x576-2-300x169.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/19-1024x576-2-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">WeChat Official Account is an Indispensable Marketing Tool<\/h3>\n\n\n\n<p>Official accounts offer your brand an <strong>organic channel for growth<\/strong>, given that Chinese users do not have access to platforms like Facebook and Twitter. Through your official account, you can effectively reach your audience.<\/p>\n\n\n\n<p><strong>Bulk messaging<\/strong> is an excellent feature available exclusively to WeChat official accounts, enabling you to broadcast brand updates and engage with a broader audience more efficiently. This feature is <strong>particularly advantageous for eCommerce<\/strong> as it allows for a targeted approach to reaching your audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"907\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/05\/wechat-ecommerce-China-1024x907.png\" alt=\"WeChat Ecommerce\" class=\"wp-image-55579\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/05\/wechat-ecommerce-China-1024x907.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/05\/wechat-ecommerce-China-300x266.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/05\/wechat-ecommerce-China-768x681.png 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/05\/wechat-ecommerce-China-1080x957.png 1080w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/05\/wechat-ecommerce-China.png 1282w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Chinese Consumers Prefer Official Accounts for Brand Information<\/h3>\n\n\n\n<p>The check badge granted to all official accounts by WeChat reinforces their authenticity, making them the preferred choice for Chinese users seeking <strong>real and trustworthy accounts<\/strong>. Official accounts act as substitutes for websites, providing users with crucial information such as contact details, product offerings, brand values, and supporting content like articles, images, and videos.<\/p>\n\n\n\n<p>While official accounts primarily interact with existing followers, they also play a role in <strong>attracting new followers and contributing to the overall success of your brand<\/strong> on WeChat. Once users subscribe to your WeChat business account, they will receive notifications for each brand promotion campaign you initiate, further enhancing their engagement with your brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/05\/22-1-1024x576.png\" alt=\"WeChat official account example\" class=\"wp-image-76828\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/05\/22-1-1024x576.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/05\/22-1-300x169.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/05\/22-1-768x432.png 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/05\/22-1-1536x864.png 1536w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/05\/22-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Differences Between All the WeChat Accounts<\/h2>\n\n\n\n<p>When selecting a WeChat Official Account, various options cater to different organizational needs and availability. As a brand, you can choose from two main types of official accounts: <strong>service accounts and subscription accounts<\/strong>. The most suitable choice for your brand will be determined by your organization&#8217;s nature and the specific types of accounts available.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is a Subscription Account on WeChat?<\/h3>\n\n\n\n<p>WeChat subscription accounts are ideal for brands that <strong>focus on content creation and effective brand communication.<\/strong> <strong>Media outlets and magazines<\/strong>, for example, utilize WeChat subscription accounts to keep their followers updated on their latest content. These accounts function as a daily source of content for users, akin to a newspaper or Facebook&#8217;s news feed feature.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/12-1024x576-1.png\" alt=\"WeChat subscription account\" class=\"wp-image-78404\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/12-1024x576-1.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/12-1024x576-1-300x169.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/12-1024x576-1-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>When users subscribe to your official account, they can find it under the <strong>WeChat subscription tab<\/strong>, where it is grouped with other subscription accounts. Unlike service accounts, subscription accounts <strong>do not send push notifications for new content postings<\/strong>. Instead, you can<strong> publish content once a day<\/strong>, with the option to post up to 6 articles in each publication. These updates will be sent to your followers&#8217; subscription folder without triggering push notifications.<\/p>\n\n\n\n<p>For content-centric brands or small businesses seeking to expand in China, <strong>WeChat subscription accounts present an excellent choice<\/strong>. Though they may not have as much visibility as service accounts, subscription accounts offer the advantage of publishing more content for your followers. It&#8217;s worth noting that subscription accounts are only available to brands with a Chinese business license.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Who Should You Choose a Wechat Service Account?<\/h3>\n\n\n\n<p>WeChat service accounts offer a robust set of features, making them an <strong>ideal choice for eCommerce businesses and service-oriented brands.<\/strong> With a service account, you can efficiently manage customer relationships, integrate WeChat APIs, and gather valuable data from your followers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/11-1024x576-1.png\" alt=\"WeChat Service Account\" class=\"wp-image-78403\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/11-1024x576-1.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/11-1024x576-1-300x169.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/11-1024x576-1-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Verified WeChat service accounts to gain access to advanced features such as<strong> WeChat Pay integration<\/strong> and the ability to set up a dedicated<strong> WeChat store<\/strong>. These enhancements elevate your WeChat business account&#8217;s appeal to customers, making shopping and payments more convenient for your followers. <\/p>\n\n\n\n<p>Additionally, verified service accounts can leverage other advanced APIs like<strong> instant customer service<\/strong>, GPS, payments, multiple QR codes per accounts, and HTML pages.<\/p>\n\n\n\n<p>Compared to subscription accounts, WeChat service accounts enjoy <strong>higher visibility due to their ability to send push notifications<\/strong> every time you publish content on your wall. They are prominently displayed on your followers&#8217; dashboard, rather than being nestled in a separate folder, leading to more frequent interactions.<\/p>\n\n\n\n<p>However, similar to subscription accounts, service accounts<strong> have<\/strong> <strong>limitations in their publication frequency<\/strong>. You can only publish <strong>four times a month<\/strong>, with <strong>six articles allowed in each publication<\/strong>, which is less than what subscription accounts offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Additional Types of WeChat Official Accounts<\/h3>\n\n\n\n<p>Beyond the well-known service and subscription accounts, which excel in promotion and brand awareness, there are two other notable types: <strong>Enterprise Account<\/strong>s<strong> (WeChat Work) and WeChat mini-programs<\/strong>.<\/p>\n\n\n\n<p>WeChat Work primarily serves as a communication tool designed for companies seeking efficient internal communication. As Chinese users were using WeChat for both <strong>business and personal purposes<\/strong>, WeChat introduced this distinct service tailored for business-oriented interactions.<\/p>\n\n\n\n<p>On the other hand, WeChat mini-programs are more than just public accounts; they <strong>form an entire ecosystem of mini-apps within WeChat<\/strong>. Companies leverage these mini-programs to bolster their brand promotion, share updates, and facilitate sales through in-app stores with the WeChat payment option. For comprehensive insights into WeChat mini-programs, you can explore more detailed information on <a href=\"https:\/\/marketingtochina.com\/how-to-launch-a-wechat-mini-program\/\" data-type=\"post\" data-id=\"52495\">this topic<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"700\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/swisse-butchery-wechat-shop-channel-mini-program-sell-imported-beef-china.jpg\" alt=\"swisse-butchery-wechat-shop-channel-mini-program-sell-imported-beef-china\" class=\"wp-image-73033\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/swisse-butchery-wechat-shop-channel-mini-program-sell-imported-beef-china.jpg 1020w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/swisse-butchery-wechat-shop-channel-mini-program-sell-imported-beef-china-300x206.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/12\/swisse-butchery-wechat-shop-channel-mini-program-sell-imported-beef-china-768x527.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Setting Up a WeChat Business Account: Requirements and Options<\/h2>\n\n\n\n<p>Creating a WeChat business account may seem straightforward, but international brands face specific challenges due to certain prerequisites. To <strong>register a WeChat official account<\/strong>, you&#8217;ll<strong> need the following documents:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chinese business license<\/li>\n\n\n\n<li>Chinese ID linked to a WeChat Payment Account<\/li>\n<\/ul>\n\n\n\n<p>Brands with a Chinese legal entity have an advantage, as they can submit a scanned copy of their Chinese business license, pay a verification fee of RMB 300, and provide a Chinese ID with a WeChat payment account.<\/p>\n\n\n\n<p>For <strong>international brands without these documents<\/strong>, there are two alternatives to complete their WeChat official account:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Register a local Chinese business license:<\/strong> Some brands can create an overseas WeChat official account using a Chinese commercial license, such as a wholly foreign-owned enterprise (WFOE). However, this method requires significant investment and time.<\/li>\n\n\n\n<li><strong>Use a third-party business license:<\/strong> The most popular option for foreign brands is to use a third-party business license. Although affordable, it comes with limitations, as the account cannot be handled independently, and the third-party name will be associated with the official account.<\/li>\n<\/ol>\n\n\n\n<p>Another approach is to <strong>use your own international business license,<\/strong> but approval is not guaranteed and can <strong>take up to 3 months<\/strong>, compared to a week with a Chinese business license. Additionally, the annual registration fee for an overseas WeChat official account is around USD 99, more expensive than the Chinese counterpart.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/18-1024x576-1.png\" alt=\"\" class=\"wp-image-78405\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/18-1024x576-1.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/18-1024x576-1-300x169.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/08\/18-1024x576-1-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Considering these differences, it is advisable to find a Chinese business partner or register your business in China to open your WeChat official account. The <a href=\"https:\/\/marketingtochina.com\/how-to-register-an-official-account-on-wechat\/\" data-type=\"post\" data-id=\"35907\"><strong>steps for creating your Official account<\/strong><\/a> can be found here. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Engage a Professional Agency to Create Your Accounts and Thrive in China&#8217;s Business Landscape<\/h2>\n\n\n\n<p>At <strong>GMA<\/strong>, we <strong>offer comprehensive support for your WeChat journey<\/strong>. From <strong>registering and creating your WeChat official account<\/strong> to <strong>managing it <\/strong>and devising a <strong>successful marketing strategy for entering the Chinese market<\/strong>, we&#8217;ve got you covered.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"640\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/02\/sell-on-wechat-gma-services.jpg\" alt=\"Wechat GMA services\" class=\"wp-image-68352\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/02\/sell-on-wechat-gma-services.jpg 958w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/02\/sell-on-wechat-gma-services-300x200.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/02\/sell-on-wechat-gma-services-768x513.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2022\/02\/sell-on-wechat-gma-services-600x401.jpg 600w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><\/figure>\n\n\n\n<p>As an international team of 70+ professionals based in Shanghai, <strong>we understand the challenges and intricacies of doing business<\/strong> in this unique market. We are eager to learn more about your project and provide the expertise you need.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/marketingtochina.com\/contact-us\/\" data-type=\"page\" data-id=\"34200\">Get in touch<\/a> with us now<\/strong> to inquire about WeChat official accounts or any other information you may require. Let&#8217;s make your China expansion a resounding success together!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1-1024x576.png\" alt=\"gma\" class=\"wp-image-74992\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1-1024x576.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1-300x169.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1-768x432.png 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1-1536x864.png 1536w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2023\/02\/25-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We explain WeChat business account types and help international brands choose the right setup to grow visibility, engagement, and sales in China.<\/p>\n","protected":false},"author":4,"featured_media":83390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4798,279],"tags":[],"class_list":["post-14967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wechat-marketing","category-social-media-china-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/14967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/comments?post=14967"}],"version-history":[{"count":9,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/14967\/revisions"}],"predecessor-version":[{"id":83416,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/14967\/revisions\/83416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media\/83390"}],"wp:attachment":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media?parent=14967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/categories?post=14967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/tags?post=14967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}