{"id":1250,"date":"2024-12-18T09:39:00","date_gmt":"2024-12-18T09:39:00","guid":{"rendered":"https:\/\/marketingtochina.com\/?p=1250"},"modified":"2024-12-18T10:47:01","modified_gmt":"2024-12-18T10:47:01","slug":"celebrity-athlete-endorsement-in-china","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/celebrity-athlete-endorsement-in-china\/","title":{"rendered":"Celebrity Athlete Endorsement in China"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong>Celebrity Athlete Endorsement in China: The Untapped Goldmine for Brands in China in 2025<\/strong><\/p>\n\n\n\n<p>If you\u2019re running a startup and not thinking about <strong>celebrity athlete endorsements in China<\/strong>, you\u2019re leaving massive opportunities on the table. China\u2019s booming consumer market, coupled with its obsession with sports and pop culture, makes this one of the most powerful tools for brand growth. Let\u2019s break it down Gary V-style: practical, no fluff, and action-packed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Athlete Endorsements Work in China<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Olympian Eileen Gu\u2019s Marketing Power: The Risks and Rewards for Brands | WSJ\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h_xw3BatG-A?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/marketingtochina.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n\n\n<p>1\ufe0f\u20e3 <strong>Athletes = Trust and Influence<\/strong><br>In China, celebrity athletes are more than just sports icons\u2014they\u2019re <strong>cultural ambassadors<\/strong>. People trust them because their success is associated with discipline, hard work, and authenticity. When a superstar like Yao Ming or Eileen Gu endorses a brand, it\u2019s not just a name attached to a product\u2014it\u2019s <strong>instant credibility.<\/strong><\/p>\n\n\n\n<p>2\ufe0f\u20e3 <strong>Massive Fan Bases<\/strong><br>Chinese athletes have millions of fans across platforms like <strong>Douyin<\/strong>, <strong>Weibo<\/strong>, and <strong>Xiaohongshu (Little Red Book)<\/strong>. These platforms amplify every endorsement to unimaginable levels. One post from a top athlete can generate more impressions than months of traditional ads.<\/p>\n\n\n\n<p>3\ufe0f\u20e3 <strong>Sports Are Booming in China<\/strong><br>China\u2019s hosting of global events like the <strong>Olympics<\/strong> and the rise of homegrown sports leagues (e.g., CBA for basketball) have skyrocketed interest in sports. This means athletes aren\u2019t just role models\u2014they\u2019re part of a movement. If your brand is tied to sports, fitness, or wellness, you\u2019re perfectly positioned to ride this wave.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sports <a href=\"https:\/\/marketingtochina.com\/ultimate-guide-key-opinion-leader-marketing-china\/\">Celebrity Endorsement<\/a> in China<\/h2>\n\n\n\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n\n\n\n<p>In China, sports celebrities have a significant influence on the Chinese population, especially the young demographic, which consists of 80% of China&#8217;s sports market.<br>Due to this awareness, many Chinese companies in the sports industry have prepared contracts with sports celebrities to let them participate in their promotion events or take them as brand ambassadors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Special characters of the market<\/h2>\n\n\n\n<p>The rule of the game in China is different from other countries as everybody knows. And in the sports field, it\u2019s even more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Special system<\/h3>\n\n\n\n<p>In China, most decisions are not made by athletes themselves, but by the General Administration of Sport of China.<br>Now China football, basketball, and ping-pong sports have developed their professional organization which means players from them have the right to make decisions with sponsorship by themselves. However, most sports like swimming, tennis, and hurdles are still categorized in the state-sponsored sports system.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/special-system.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"273\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/special-system.jpg\" alt=\"\" class=\"wp-image-1253\" title=\"\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/special-system.jpg 500w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/special-system-300x163.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<p>The athletes who practice them have to approval from the General Administration of Sport of China before signing contracts with sponsors. Usually, the income of athletes will be divided into 3 shares: one for the General Administration of Sport of China, one for the award for all the athletes and the rest one is for the athlete who gets it. This has aroused more and more conflicts between the administration and athletes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Lack of professional agents<\/h3>\n\n\n\n<p>China has a big number of top athletes while only a few of them have been developed business-wise. The reason is that there is a lack of professional agents to represent and promote athletes.<br>Because of the limitation of low-level business development, the business value of most top athletes is wasted. And their life consists of only training and competing without a long-term future career plan.<br>The situation is undergoing a big change now. Yao Ming has formed a team called \u201cTeam of Yao\u201d who is responsible for organizing his business events and training as well as balancing them. It helps the great Chinese basketball player play well on the basketball court and play better in the business field. Even after his retirement, Yao still gets tens of millions in sponsorship every year.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/yaoming.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"344\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/yaoming.jpg\" alt=\"\" class=\"wp-image-1259\" style=\"width:580px;height:auto\" title=\"yaoming\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/yaoming.jpg 500w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/yaoming-300x206.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Passion for local government<\/h3>\n\n\n\n<p>If an athlete performs well, the local government will help promote him and make him popular.<br>The gold-medal winner of Men&#8217;s 400m Freestyle in London, Sun Yang, received a surprise from the Hangzhou Municipal government: a statue for him!<\/p>\n\n\n\n<p>In fact, the reason to build a statue for an athlete is a pure show off of the performance of the government. The Chinese government has great pressure for getting a good performance and a gold medal from Olympic Games is a kind of proof.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. The limitation of events<\/h3>\n\n\n\n<p>Chinese athletes are usually good at small events like badminton and diving, not the popular eye-catching events like football, formula 1, or basketball. This character limits the business value of top Chinese athletes.<br>Without a new emerging superstar, China sports fans have diverted their interest to other events. It\u2019s a special phenomenon in China that those small events also have big groups of fans, especially those events that China has a big chance to win such as diving, weighting, and ping-pong.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/small-events.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"269\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/small-events.jpg\" alt=\"\" class=\"wp-image-1255\" title=\"small events\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/small-events.jpg 400w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/small-events-300x201.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n\n\n\n<p>Those athletes with the right look and good performance are quite popular in China, no matter which event they come from.<br>Things also change Chinese athletes are becoming more competitive in those big events such as swimming and basketball. This also produces more high business value, for Chinese athletes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trends of the market<\/h2>\n\n\n\n<p>More professional, more marketing-oriented, and more entertaining are the three characteristics of China&#8217;s emerging sports market. In another word, China&#8217;s sporting market is becoming more and more business-friendly.<br>It is motivated by several factors. First of all, there will be more sports games or tournaments in China in the next several years like China Open, Shanghai ATP, F1, and HSBC Golf Roots. It will not only attract more Chinese into sports but also create more top Chinese sports stars.<\/p>\n\n\n\n<p><a href=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/f1.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"f1\" width=\"500\" height=\"333\" class=\"alignnone size-full wp-image-1256\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/f1.jpg\" alt=\"\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/f1.jpg 500w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/f1-300x199.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><br>The increasing maturity of China&#8217;s sports market also attracts more companies from other fields to sponsor sports celebrities. After sporting goods, beverages, and <a href=\"https:\/\/marketingtochina.com\/guide-sell-real-estate-china\/\">real estate<\/a>, insurance companies are now targeting those top athletes.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/lina-ad.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"368\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/lina-ad.jpg\" alt=\"insurance company with celebrity athlete\" class=\"wp-image-1258\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/lina-ad.jpg 600w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/lina-ad-300x184.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption class=\"wp-element-caption\">insurance company with celebrity athlete<\/figcaption><\/figure>\n\n\n\n<p>In fact, most companies can find their brand ambassadors in sports fields because top athletes are usually healthy, strong, confident, and diligent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Selection of Athlete<\/h2>\n\n\n\n<p>Before cooperating with sports celebrities to open the Chinese market, you have to first select one from them.<br>There\u2019s a trend now that companies prefer more and more potential athletes. Especially those big companies like Coke Cola and Nike who have invested a lot in potential Chinese athletes before they win gold medals. Now those companies invest not only in athletes themselves but also in the Administration of Sport of China to get inside information on potential stars.<\/p>\n\n\n\n<p>Those traditionally weak events for the Chinese like football and basketball. Yao is the best illustration for that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Risk<\/h2>\n\n\n\n<p>The other side of sports celebrity endorsements is its risk.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Cost risk<\/h4>\n\n\n\n<p>The cost of inviting a celebrity athlete is not low. And that\u2019s not all, the following cost sometimes can account for 80% of the total cost. If your budget is not big, take a second thought.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Performance risk<\/h4>\n\n\n\n<p>According to the data from 2004, only 25% of the athletes endorsed have won gold medals. It greatly undermines the confidence of sponsors.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/disappointing-game.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"300\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/disappointing-game.jpg\" alt=\"\" class=\"wp-image-1257\" title=\"disappointing game\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/disappointing-game.jpg 450w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/08\/disappointing-game-300x200.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">3. Reputation risk<\/h4>\n\n\n\n<p>Scandal problems are seldom found in China&#8217;s sports field. However, the short \u201clife circle: of celebrity makes many companies a headache.<br>There are also some solutions to hedge the risks.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Balance training and business development<\/h4>\n\n\n\n<p>The performance of your endorsed athlete is the premise of the effect of your investment. A sole sponsorship can be a good solution. Athletes can concentrate on their training and it also saves the company from worrying about its competitors.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Backup ads solution<\/h4>\n\n\n\n<p>The sports game is a test for both athletes and companies. Nobody can guarantee results. So preparing backup ads can keep companies from embarrassment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Seasonal change of celebrity athletes<\/h4>\n\n\n\n<p>There\u2019s always the risk of a long-term sponsorship with one athlete. Even if there is no risk, sports fans are more fickle in their affections.<br>Sponsor more athletes<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How Startups Can Use Athlete Endorsements<\/strong><\/h3>\n\n\n\n<p><strong>1. Go Niche First<\/strong><br>You don\u2019t need to land a national superstar like Zhang Weili (MMA) or Sun Yang (swimming) to make an impact. Start with <strong>regional or niche athletes<\/strong> who dominate in specific sports. Their engagement with local audiences is often stronger and more personal.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"That&#039;s It! \ud83c\udfc6 | Zhang Weili&#039;s Best Finishes | UFC 300\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/V1YQs3VfaJg?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/marketingtochina.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\ud83d\udca1 <strong>Pro Tip:<\/strong> Look at rising stars in trending sports like skateboarding, esports, or fitness. These athletes often have highly engaged, younger fans who are more likely to try new products.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>2. Leverage Social Media Platforms<\/strong><br>Athlete endorsements come alive on platforms like <strong>Douyin<\/strong> and <strong>Weibo<\/strong>, where short-form content and real-time updates dominate.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Douyin (TikTok in China):<\/strong> Create viral short videos featuring athletes using your product, like a basketball player dunking in your sneakers or a swimmer training with your gear.<\/li>\n\n\n\n<li><strong>Little Red Book (Xiaohongshu):<\/strong> Post aspirational lifestyle content, like an athlete enjoying your health supplements or protein bars.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>3. Integrate E-Commerce<\/strong><br>In China, social media and e-commerce are inseparable. When an athlete endorses your product, make it <strong>shoppable immediately<\/strong> on platforms like JD.com or Tmall.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-china wp-block-embed-marketing-china\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"HFkLAv5pj4\"><a href=\"https:\/\/marketingtochina.com\/guide-ecommerce-china\/\">E-Commerce in China: Top Platforms &amp; Websites<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;E-Commerce in China: Top Platforms &amp; Websites&#8221; &#8212; Marketing China\" src=\"https:\/\/marketingtochina.com\/guide-ecommerce-china\/embed\/#?secret=NAaGbwaoSU#?secret=HFkLAv5pj4\" data-secret=\"HFkLAv5pj4\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\ud83d\udca1 <strong>Pro Tip:<\/strong> Use QR codes on athlete posts that lead directly to your product page. Seamless integration between inspiration and purchase is non-negotiable in China.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>4. Focus on Authenticity<\/strong><br>Chinese consumers can spot fake endorsements a mile away. Choose athletes who genuinely resonate with your brand. If you\u2019re selling eco-friendly products, collaborate with athletes who promote sustainability.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Example:<\/strong> Eileen Gu endorsing sportswear that supports climate action makes sense and strengthens her credibility.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Real-World Case Studies<\/strong><\/h3>\n\n\n\n<p>1\ufe0f\u20e3 <strong>Eileen Gu &amp; Anta Sports<\/strong><br>When freestyle skier Eileen Gu partnered with <strong>Anta<\/strong>, she brought her global appeal and Gen Z relatability to one of China\u2019s biggest sportswear brands. The result? Anta became the <strong>cool alternative to Nike and Adidas<\/strong> during the Winter Olympics, selling out products endorsed by Gu within days.<\/p>\n\n\n\n<p>2\ufe0f\u20e3 <strong>Yao Ming &amp; China Dairy<\/strong><br>Yao Ming\u2019s endorsement of <strong>China Dairy<\/strong> wasn\u2019t just about milk\u2014it was about <strong>health, strength, and tradition.<\/strong> His association with this everyday product elevated its value and connected it to Chinese culture.<\/p>\n\n\n\n<p>3\ufe0f\u20e3 <strong>Wu Lei &amp; Puma<\/strong><br>Soccer player Wu Lei\u2019s collaboration with <strong>Puma<\/strong> demonstrated how brands can tap into China\u2019s growing love for football. By pairing Wu Lei\u2019s story of perseverance with Puma\u2019s athletic appeal, the campaign resonated deeply with young soccer fans.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Startups Should Jump In Now<\/strong><\/h3>\n\n\n\n<p>The athlete endorsement space in China isn\u2019t just for big brands. Startups can win big if they:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Act Fast:<\/strong> Trends and opportunities in China move faster than anywhere else.<\/li>\n\n\n\n<li><strong>Think Digital:<\/strong> Go heavy on social media and e-commerce integration.<\/li>\n\n\n\n<li><strong>Build Relationships:<\/strong> Invest in long-term collaborations, not one-off endorsements.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <strong>Pro Tip:<\/strong> Even a small, well-executed partnership with a niche athlete can drive massive ROI when paired with the right digital strategy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h3>\n\n\n\n<p>In China, <strong>celebrity athlete endorsements aren\u2019t just a marketing tactic\u2014they\u2019re a movement.<\/strong> If you\u2019re a startup looking to break into the market, align your brand with the values athletes represent: hard work, authenticity, and inspiration.<\/p>\n\n\n\n<p>This is your chance to build trust, drive sales, and make your mark in the fastest-growing consumer market in the world. So, what are you waiting for? Get your product in an athlete\u2019s hands and let the Chinese market see the magic. \ud83d\ude80<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>What\u2019s your brand culture? What kind of athlete do you need?<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do you need a Partner, an Agency to help you ? <\/h3>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Athlete Endorsement in China: The Untapped Goldmine for Brands in China in 2025 If you\u2019re running a startup and not thinking about celebrity athlete endorsements in China, you\u2019re leaving massive opportunities on the table. China\u2019s booming consumer market, coupled with its obsession with sports and pop culture, makes this one of the most powerful [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":80723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,5487],"tags":[],"class_list":["post-1250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-china","category-sport-china"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/1250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/comments?post=1250"}],"version-history":[{"count":5,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/1250\/revisions"}],"predecessor-version":[{"id":80727,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/1250\/revisions\/80727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media\/80723"}],"wp:attachment":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media?parent=1250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/categories?post=1250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/tags?post=1250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}