October 7, 2025How our team helps brands reach millions of Chinese gamers through esports KOL marketing, strategic planning, and local expertise.
June 23, 2025Explore how live streaming and KOLs reshape China's e-commerce and discover which platforms global marketers should focus on in 2025.
January 10, 2025Strategies we use with KOLs in China to build brand awareness, boost sales, and build lasting connections with Chinese consumers.
January 8, 2025Do Chinese KOLs/influenceurs can work only a Commission Basis? "With big brands yes. With small one no". Explained Philip Chen…
November 19, 2019Chinese KOL (influencers) can ask 1000$ to 1,000,000$ for one post.... It is a really booming industry. In this article,…
June 13, 2019It is a Step by Step Guide to help People to become Famous in China, be a KOL (key opinion…
May 6, 2019Created in 2013, A former couple of Chinese actors, opened his company "Shanghai Dowell Trading", with partner French producer and trader…
December 11, 2017Are Key Opinion Leaders worth a slice of your China marketing budget? For a few years now, KOLs have become…
March 27, 2017
December 27, 2025China’s Luxury Market Has Changed. Forever. Forget the lazy clichés of “Chinese love logos” or “just do limited edition red…
December 26, 2025Importation, distribution in China is not "easy" in 2026. China accounts for about one-fourth of the total world population and…
December 25, 2025We guide foreign brands through the China home decor market with insights on trends, platforms, and strategies to succeed locally.