Comments on: 10 Brands that Should Worship Brands Name Translators https://marketingtochina.com/10-brands-should-worship-brand-translator/ Smart Tips for Smart Business in China Tue, 31 Jan 2023 10:07:07 +0000 hourly 1 https://wordpress.org/?v=6.9 By: Chinese IDENTITY « thenetworkone https://marketingtochina.com/10-brands-should-worship-brand-translator/#comment-6739 Mon, 17 Dec 2012 17:07:18 +0000 https://marketingtochina.com/?p=2463#comment-6739 […] is why it is so important to have a Chinese name that consumers feel connected to and want to use. Some have used this to make great strides in China: BMW has a Chinese name, 宝马, which literally means a precious horse and draws on ancient myths […]

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