Comments on: How to sell your brand to Chinese men https://marketingtochina.com/sell-brand-chinese-men/ Smart Tips for Smart Business in China Wed, 31 Jan 2024 04:32:01 +0000 hourly 1 https://wordpress.org/?v=6.9 By: XIAO OULIWEN https://marketingtochina.com/sell-brand-chinese-men/#comment-240873 Mon, 15 Apr 2019 11:47:48 +0000 https://marketingtochina.com/?p=43269#comment-240873 Male shoppers represent +47.4% in China.
most Men consumers in China claim to pay attention to their appearance, China is changing.

You have to consider as marketer that whatever their age or income level, with the majority (85%) saying they do so because it “makes me feel better and more comfortable”.

= 7% sales growth for male grooming products in China

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