https://marketingtochina.com/how-to-manage-your-brand-through-a-crisis/ Smart Tips for Smart Business in China Wed, 31 Jan 2024 04:29:06 +0000 hourly 1 https://wordpress.org/?v=6.9 https://marketingtochina.com/how-to-manage-your-brand-through-a-crisis/#comment-280034 Thu, 30 Apr 2020 21:58:14 +0000 https://marketingtochina.com/?p=54594#comment-280034 YOU ARE SO RIGHT! So many brands stopped their entry in China when they heard about the virus outbreak, and so many others stopped to communicate to their consumers!
Your DO section is full of the right things to do. Accompany consumers, support local people, … This is the best communication and brand image you can give to your customers and to your potential future customers.

]]> https://marketingtochina.com/how-to-manage-your-brand-through-a-crisis/#comment-277226 Mon, 20 Apr 2020 13:13:12 +0000 https://marketingtochina.com/?p=54594#comment-277226 I started reading this article with the feeling that I would not agree with your point a view, but after reading it I definitely have to say you are right!!!
A friend of mine has a restaurant and he was forced to close it during the quarantine. Now he can make some sales but only to takeaways. I will advise him to continue his business even if it’s hard and to be present on social platforms to accompany his clients like you advised to. Being visible during this period is indeed important and I believe it can even be beneficial for the ones who were present for the after-crisis.

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