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The 10 most innovative companies in China
Where are the 10 most innovative companies in China? The website Fast Company specialized in innovation, technology, economics (ethical economics),…
Eden Park wants to invest the Chinese Market
Eden Park wants to make a name in China Eden Park, the famous French brand founded by Franck Mesnel (the…
Automobile industry in China
China : The future is here Today, we will tackle the automobile industry in China, an economic way by setting…
Chinese travelers: the key for the French tourism development
Chinese travelers: the key for the French tourism development . . The economic development of China causes an invasion…
Keeping Face in China: a guide
. The concept of Face (or "Mianzi") is often difficult for a westerner to grasp. It is a purely Chinese concept even if…
How Countries Attract Chinese Tourists
Different Strategies of Countries to Attract Chinese Tourists . In 2012, there have been record-breaking 1 billion tourists traveling abroad…
Report on Luxury Gift in China
Today, Daxue-Consulting will analyze the Luxury Gifting Market in China. Definition of Luxury Goods: "products and services that are not…
Ikea and its competition in China
If there is one foreign brand killing it on China's furniture market, it is without a doubt IKEA. So let's…
Sexy Dogs in Nylon Panty Hose
On the Weibo, it's got trendy to dress dogs in pantyhose and then share photos on Weibo. It's really funny…
Business Communication with Chinese people
Doing business in China is not an easy task and it is important to know the rules which form an…
Mc Donald’s new campaign in China: super dad!
In this article, I will discuss the new campaign by McDonald's China. I would say that TBWA Shanghai signed a…
Sephora is still growing in China
Sephora is still growing in China With an annual turnover of around 2.5 billion Euros, Sephora has spread to all…
The whole story of Baidu
The wonderful story of Baidu, the Chinese Google When looking at the success of Baidu, we might say its success…
Good Perspectives for Armagnac in China
Armagnac in China Chinese people already like Cognac for its taste and the associated values such as success and luxury. What…
Herborist: the Chinese Premium Brand of Cosmetic
Herborist or 佰草集 ("Bai Cao Ji") is the only premium brand of Chinese cosmetics that succeeded in its business in…
China Tourism Market
. The outbound tourism market in China is undergoing an unprecedented boom now. And the best marketing strategy is also…
What Online Marketing Tools in China you can use?
Online Marketing China . The internet has developed for almost 20 years since it was setup in 1994 in China,…
Diageo, leader in Alcohol Digital Marketing
The British group Diageo spirits are currently voted as the leader in terms of digital communication in China. The brands…
How Lancôme has succeed in seduce women in China
As the world's leading brand of luxury cosmetics, Lancôme has spread into more than 40 Chinese cities and 18,000 retailers.…
Internet Marketing in China: Best Practice
Internet Marketing China In 2012, the Chinese netizen population has exceeded 564 million. . . The size of the online…